HP 3PAR Utility Storage is designed for virtual or cloud datacenters. It supports unpredictable and mixed workloads in a multi-tenant and scalable environment. It provides efficient storage that reduces costs through features like thin provisioning, adaptive optimization, and dynamic optimization. These features allow for over-provisioning capacity and reducing space and power requirements. HP 3PAR also increases storage management efficiency by halving administrative time and eliminating performance-related support calls. It is suited for organizations transitioning to private, public, or hybrid cloud models.

1. ©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
1

2. arsys.es & HP 3PAR
Spain’s leading cloud & hosting service
enabled by HP 3PAR Utility Storage
Olof Sandstrom, Chief Operations Officer, arsys.es
Till Stimberg, Product Marketing Manager, HP Storage EMEA
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

3. 1 Arsys

5. 2 Our Journey
to the Cloud

6. Our Journey to the Cloud
In 2009, we set ourselves the challenge of changing our
traditional architecture to cloud architecture, without loss of
availability for our 250,000 clients
We had 3,500 live servers
– They occupied space in the Data Centre
– High energy bills
– 6 hours to deploy a machine (50 per month)
– Many hours spent on administration
– Our clients wanted more (capacity) for less (€)
– Some companies in the US already had Cloud Hosting services

7. How did we take our platform to the Cloud and set up a
Private Cloud?
• Initially we used a traditional architecture (DAS/ in-house
hosting)
• We started the project based on VMWare and shared storage,
until we opted for HP T400 3PAR
– DNS servers: from 75 to 10 servers
– Email servers: from 600 to 90 servers
– Shared hosting servers: from 324 to 40 servers
• At the end of phase one of the migration project: a ratio of 7:1
• We removed 860 servers (25 racks) from our IDC. We added
5 storage racks and improved the services
An example: We went from managing 2,000 email accounts per server to 20,000

8. 860 fewer servers!!!
• Less power consumption
• Less technical space occupied
• More servers available to reuse
• Easier to manage for our technical departments
• Costs cut by €85,000/month
Without affecting the service of our 250,000 clients. Even improving service levels
With our experience, we decided to launch this service to our clients on
the mass market:
- CloudBuilder IaaS solution, chosen as the platform for the European
Union's Cloud Project
- New Managed Hosting business division targeted at Major Accounts

9. Most importantly... What would have happened if we
had not ventured to change to Cloud?
– Today we would have 3,000 live servers
– We would have invested €11 million (new
servers, new DC and electricity)
– It would take us hours to provision a server
– We'd need more HR
– We wouldn't compete in the international
IaaS market

10. We continued to lead, because we ventured into the
Cloud
•900 fewer server operating platforms
•Reduced provision times: from 6 hours to 7 minutes
Operational •Widespread high availability and DRP
advantages •Efficient maintenance and patching
•Improved security management
Economic Reduced costs and investment:
advantages more than €10,000,000 in the last 2 years
•European pioneers in IaaS platforms
•Launch of IaaS solutions (CloudBuilder) and PaaS
Business •40% of new business
advantages •10% of the turnover in the first financial year
•More than 1,000 clients with Cloud products
•Major product improvements for all clients

11. 3 HP 3 PAR:
Why?

12. How we chose the Why we chose HP 3PAR
providers at Arsys
– Magic quadrants – Ease of scalability
– Proof-of-concept tests on three – Performance
providers – Efficiency
– Parameters: Practicality, Service • Ease of provisioning
and Cost • Optimization of service levels
• Adaptive Optimization and
In this case, the lowest operating costs Dynamic Optimization features
offset the higher initial investment – Ease of management
– FC/ iSCSI

13. Adopted solution
– Two HP 3PAR T400 storage systems. With dual
controller, 40 TB net and Adaptive Optimization
– DL580 servers with 4 x Intel Xeon X7560 CPU
(2.26GHz/8-core/24MB/130W) 640 GB RAM
– VMware vSphere

14. 4 Results

15. Performance
4x better performance compared to our previous
systems,
And more... the systems are operating at half
capacity (2 controllers, but they can be increased
to 4)
Lower management costs
– We have halved the number of hours of our
storage management technicians
– No calls to the help desk regarding poor
performance
Efficiency
– Thin Provisioning technologies allowed us to over-provision the space of some systems by up to
twice their real volume
– We delay the purchase of new storage by over-allocating resources
– Also, less space is required in the Internet Data Centre
– Reduced costs by optimizing tiering (Adaptive Optimization and Dynamic Optimization )
– By using Adaptive Optimization, and by buying SATA drives instead of FC, we've cut these systems'
operating costs by approximately 30%, without any noticeable impact on system performance

16. 5 Outlook

17. Outlook
Virtualisation of: Projects:
 Development and pre-production  Introducing a Grid Computing system to
environments, migrating from Legacy study malicious attack trends
Storage to 3PAR
 Data Warehouse  New CloudBuilder developments

18. SUMMARY
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

19. HP 3PAR Utility Storage
Designed for virtual or cloud datacenters
MULTI-TENANT & SCALABLE “4x better performance ... [while] the systems
are operating at half capacity [only] ...”
Support unpredictable & mixed workloads
“... over-provision [...] by up to twice their real volume ...”
“ ... delay the purchase [...] less space is required in the
EFFICIENT Internet Data Centre ...”
Reduce acquisition and operational costs
“... we've cut these systems' operating costs by
approximately 30% ...”
“... halved the number of hours of our storage
AUTONOMIC management technicians ...”
Increase storage management efficiency “No [more] calls to the help desk regarding poor
performance”
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

20. HP 3PAR Utility Storage
Designed for virtual or cloud datacenters
FEDERATED
MULTI-TENANT & SCALABLE Workload balancing
Support unpredictable & mixed workloads across multiple systems
EFFICIENT Data center level
Reduce acquisition and operational costs capacity management
Do-it-yourself data
AUTONOMIC migration and tech
Increase storage management efficiency refresh
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

21. The transition to Cloud is real
Private, public, hybrid – at your own pace
HP is your partner in all aspects of this journey
– End2End Infrastructure of Storage, Servers & Networking
1 with HP Converged Infrastructure and Converged Systems
– End2End Management Software to move from managing
2 infrastructure silos to provisioning new services within minutes.
– Services & Consulting to help all phases of the journey: Evaluation,
3
design, implementation, operation, support
–
4 Help cloud providers to drive more business with Partnership programs
like Cloud Agile
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

22. Find out more
Attend these sessions Visit the exhibition, meet After the event
the experts & see it live
• BB4548: Why Converged Storage • HP 3PAR and other HP • HP Converged Infrastructure News
is #1 choice for virtualisation Storage Solutions in the around Virtualization and Cloud
(Tue, Nov 29, 5:30pm) Converged Infrastructure www.hp.com/go/ci-news
areal
• BB3739: Managing 3PAR utility
• HP Storage Solutions:
storage, storage chargeback • HP Cloud Solutions in the www.hp.com/go/storage
and billing in the private clouds Solutions Pavilion
(Wed, Nov 30, 8:30am) • HP 3PAR Utility Storage
www.hp.com/go/3PAR
• TB3106: HP 3PAR - The technology
behind the leading storage system • Save 50% capacity with HP 3PAR
for Virtual and Cloud Data Centers Get Thin Guarantee
(Wed, Nov 30, 11:45am) www.hp.com/uk/streamline
• TB3565: Behind the cloudwash –
the realities of storage technology
for shared service (Thu, Dec 1, 9:00am)
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23. THANK YOU
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

24. ©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice