This document provides data on ARPU (average revenue per user) trends for major mobile operators in Indonesia from 2004 to 2008. It includes ARPU figures and growth rates for the top operators: Telkomsel, Indosat, Excelcomindo, Telkom FWA, Bakrie Telecom and Mobile-8. Charts and tables show blended, postpaid and prepaid ARPU values over time for each operator as well as overall ARPU growth rates. The document aims to present key telecom market facts and numbers on ARPU, a key performance indicator, for the Indonesian mobile market during this period.

1. ARPU
Indonesian Telecom Market Facts and
Numbers: Charts & Tables
2004 – 2008
[HR.CTD009.V1U1-2009]
Dr.Ing. Eueung Mulyana @ Harewos Research
11/4/2009
http://www.ligarvirtual.com/harewos

2. ARPU
Harewos.Research
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2
Contents
List of Figures & Tables........................................................................................................ 3
ARPU Trends......................................................................................................................... 4
Telkomsel............................................................................................................................... 9
Indosat ................................................................................................................................. 11
Excelcomindo ....................................................................................................................... 13
Telkom FWA........................................................................................................................ 15
Bakrie Telecom.................................................................................................................... 17
Mobile-8................................................................................................................................ 19
Abbreviations & Notes ........................................................................................................ 21

3. ARPU
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List of Figures & Tables
Figure 1 Blended ARPU 2008 – 6 Operators ....................................................................... 5
Figure 2 Postpaid ARPU 2008 – 6 Operators ...................................................................... 5
Figure 3 Prepaid ARPU 2008 – 6 Operators........................................................................ 5
Figure 4 Average Blended-to-Prepaid ARPU Ratio 2004 – 2008 (%) ................................. 6
Figure 5 Average Blended-to-Prepaid ARPU Ratio 2008 (%) ............................................. 6
Figure 6 TSEL’s ARPU 2004 – 2008 (IDR Thousands)....................................................... 9
Figure 7 ISAT’s ARPU 2004 – 2008 (IDR Thousands)...................................................... 11
Figure 8 XL’s ARPU 2004 – 2008 (IDR Thousands).......................................................... 13
Figure 9 TLKM’s FWA ARPU 2004 – 2008 (IDR Thousands) .......................................... 15
Figure 10 BTEL’s ARPU 2004 – 2008 (IDR Thousands)................................................... 17
Figure 11 M-8’s ARPU 2004 – 2008 (IDR Thousands)...................................................... 19
Figure Table 1 Growth/Decay of Total ARPU 2004-2008 (IDR Thousands) ...................... 7
Figure Table 2 Growth of Total ARPU 2004 – 2008 (AGR & CAGR)................................. 8
Figure Table 3 TSEL’s ARPU Growth/Decay (IDR Thousands)......................................... 9
Figure Table 4 TSEL’s ARPU Growth – AGR & CAGR.................................................... 10
Figure Table 5 ISAT’s ARPU Growth/Decay (IDR Thousands)........................................ 11
Figure Table 6 ISAT’s ARPU Growth – AGR & CAGR..................................................... 12
Figure Table 7 XL’s ARPU Growth/Decay (IDR Thousands)............................................ 13
Figure Table 8 XL’s ARPU Growth – AGR & CAGR......................................................... 14
Figure Table 9 TLKM’s FWA ARPU Growth/Decay (IDR Thousands) ........................... 15
Figure Table 10 TLKM’s FWA ARPU Growth – AGR & CAGR ....................................... 16
Figure Table 11 BTEL’s ARPU Growth/Decay (IDR Thousands)..................................... 17
Figure Table 12 BTEL’s ARPU Growth – AGR & CAGR.................................................. 18
Figure Table 13 M-8’s ARPU Growth/Decay (IDR Thousands)........................................ 19
Figure Table 14 M-8’s ARPU Growth – AGR & CAGR..................................................... 20
Table 1 Blended ARPU 2004 – 2008 (IDR Thousands) ....................................................... 4
Table 2 Postpaid ARPU 2004 – 2008 (IDR Thousands) ...................................................... 4
Table 3 Prepaid ARPU 2004 – 2008 (IDR Thousands)........................................................ 4
Table 4 Average Blended-to-Prepaid ARPU Ratio – 6 Operators (%) ................................ 7

4. ARPU
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ARPU Trends
2004E 2005E 2006E 2007E 2008E
TSEL 102 87 84 80 59
ISAT 89 67 60 53 39
XL 60 54 46 47 37
TLKM‐FWA 60 47 54 53 38
BTEL 122 117 71 53 42
M8 107 62 48 40 24
Table 1 Blended ARPU 2004 – 2008 (IDR Thousands)
2004E 2005E 2006E 2007E 2008E
TSEL 304 291 274 264 216
ISAT 267 241 195 183 190
XL 305 251 172 155 152
TLKM‐FWA 94 123 135 115 93
BTEL 142 159 145 144 137
M8 339 217 141 115 86
Table 2 Postpaid ARPU 2004 – 2008 (IDR Thousands)
2004E 2005E 2006E 2007E 2008E
TSEL 76 72 72 71 55
ISAT 79 58 53 47 35
XL 54 50 42 43 35
TLKM‐FWA 20 19 35 42 32
BTEL 71 71 57 47 42
M8 72 57 46 37 22
Table 3 Prepaid ARPU 2004 – 2008 (IDR Thousands)

5. No
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rch
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Figure 1
Figure 2
Figure 3
59
Bl
216
Po
55
Pr
m/harewos
1 Blended
Postpaid
3 Prepaid
39 3
lended
6
190
15
ostpaid
35 35
repaid
d ARPU 2
d ARPU 2
d ARPU 2
7 38
d ARP
52
93
d ARP
5
32
d ARPU
2008 – 6 O
2008 – 6 O
008 – 6 O
42
24
U 2008
137
86
PU 200
42
2
U 2008
Operators
Operators
perators
4
8E
6
8E
2
8E
s
s
ARPU
5

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igure 4 Av
Figure
63.
200
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verage B
5 Averag
.1%
04E
Blen
7.94
Blen
m/harewos
lended-to
ge Blende
44.1%
2005E
nded to
(A
11.43
5.7
nded to
20
o-Prepaid
d-to-Prep
20.4%
2006E
o Prep
Ratio
Averag
71
18.75
o Prep
Ratio
008E (%
d ARPU R
paid ARP
13.6%
2007E
paid A
ge)
0.00
9.
paid A
o
%)
Ratio 200
PU Ratio
%
8.
E 200
RPU
09
ARPU
4 – 2008 (
2008 (%)
8%
08E
ARPU
6
(%)

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TSEL
ISAT
XL
TLKM‐FW
BTEL
M8
Tab
Figur
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WA
ble 4 Ave
re Table 1
1
2
30
40
50
60
ARPU
A
rch
rvirtual.com
2004E
34.55
12.66
11.11
200.00
71.83
48.61
erage Ble
1 Growth/
0
100
00
00
00
00
00
2004
U (6 Op.)
ARPU
m/harewos
20
20
15
8
0 14
64
8
nded-to-P
/Decay of
4
2005
2004
540
- Tota
005E
0.20
5.52
8.00
47.37
4.79
8.77
Prepaid A
f Total AR
2006
2005
434
al (IDR
2006E
16.23
13.21
9.52
54.29
24.56
4.35
ARPU Ra
RPU 2004
2007
2006
363
R Thou
- 18%
2007E
12.54
12.77
9.30
26.19
12.77
8.11
atio – 6 Op
4-2008 (ID
2008
2007
326
usands
%
E 20
4 7
7 1
5
9 1
7 0
9
perators
DR Thous
2008
239
s)
ARPU
7
008E
7.94
11.43
5.71
18.75
0.00
9.09
(%)
sands)

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igure Tab
AGR
CAGR
-30.0
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
Percentage
rch
rvirtual.com
ble 2 Grow
2005
-19.6
-19.6
Tota
m/harewos
wth of To
5
6
6
al ARP
otal ARPU
2006
-16.4
-18.0
U Gro
U 2004 – 2
200
-10.
-15.
owth/D
2008 (AGR
7
2
5
Decay
R & CAG
2008
-26.7
-18.4
ARPU
8
GR)

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Figu
Figure T
10
30
7
200
6
8
10
12
ARPU
A
rch
rvirtual.com
ure 6 TSE
able 3 TS
02
04
76
04E
0
20
40
60
80
00
20
2004
2004
U 102
ARPU
m/harewos
EL’s ARPU
SEL’s ARP
87
291
72
2005E
ARP
Blended
4
2005
2005
87
- TSEL
U 2004 – 2
PU Grow
84
274
72
2006E
PU - TS
Postpai
2006
200
84
L (IDR
2008 (IDR
wth/Decay
80
264
71
2007E
SEL
id Pre
2007
06 2
4
R Thou
- 13%
Tel
R Thousa
y (IDR Th
5
2
5
E 200
epaid
2008
007
80
usands
%
lkom
ands)
housands)
59
16
55
08E
2008
59
s)
ARPU
9
msel
)

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Figu
AGR
CAGR
-30.0
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
Percentage
rch
rvirtual.com
ure Table
2005
-14.7
-14.7
TSEL
m/harewos
4 TSEL’s
5
7
7
L's ARP
s ARPU G
2006
-3.4
-9.3
PU Gro
Growth –
200
-4.8
-7.8
owth/D
AGR & C
7
8
8
Decay
CAGR
2008
-26.3
-12.8
y
ARPU
10

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Figu
Figure T
8
26
7
200
1
2
3
4
50
60
70
80
90
ARPU
A
rch
rvirtual.com
ure 7 ISA
Table 5 IS
89
67
79
04E
0
10
20
30
0
0
0
0
0
0
2004
2004
U 89
ARPU
m/harewos
AT’s ARPU
SAT’s ARP
67
241
58
2005E
ARP
Blended
2005
2005
67
- ISAT
U 2004 – 2
PU Growt
60
195
53
2006E
PU - IS
Postpai
2006
200
60
T (IDR
2008 (IDR
th/Decay
53
183
47
2007E
SAT
id Pre
2007
06 2
0
R Thou
- 19%
I
R Thousa
y (IDR Th
3
1
3
E 200
epaid
2008
007
53
usands
%
Indo
nds)
housands)
39
90
35
08E
2008
39
s)
ARPU
11
osat
)

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Figu
AGR
CAGR
-30.0
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
Percentage
rch
rvirtual.com
ure Table
2005
-24.7
-24.7
ISAT'
m/harewos
e 6 ISAT’s
5
7
7
's ARP
s ARPU G
2006
-10.4
-17.9
PU Gro
Growth – A
200
-11.
-15.
owth/D
AGR & C
7
7
9
Decay
AGR
2008
-26.4
-18.6
ARPU
12

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Fig
Figure
6
30
5
200
1
2
3
40
50
60
ARPU
rch
rvirtual.com
gure 8 XL
Table 7 X
60
05
54
04E
0
10
20
0
0
0
0
2004
2004
U 60
ARPU
m/harewos
L’s ARPU
XL’s ARPU
54
251
50
2005E
Blended
2005
2005
54
U - XL
2004 – 20
U Growth
46
172
42
2006E
ARP
Postpai
2006
200
46
(IDR T
Ex
008 (IDR
h/Decay (
47
155
43
2007E
PU - XL
id Pre
2007
06 2
6
Thous
- 1
xcelc
Thousan
(IDR Tho
3
1
3
E 200
L
epaid
2008
007
47
sands)
19%
omin
nds)
ousands)
37
52
35
08E
2008
37
ARPU
13
ndo

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Fig
AGR
CAGR
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
5.0
Percentage
rch
rvirtual.com
gure Tabl
2005
-10.0
-10.0
XL's
m/harewos
le 8 XL’s A
5
0
0
s ARPU
ARPU Gr
2006
-14.8
-12.4
U Grow
rowth – A
200
2.2
-7.8
wth/D
AGR & CA
7
2
8
ecay
AGR
2008
-21.3
-11.4
ARPU
14

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Figure
ure Table
6
9
2
200
2
3
4
5
6
ARPU
rch
rvirtual.com
9 TLKM’
e 9 TLKM
60
94
20
04E
A
0
10
20
30
40
50
60
2004
2004
U 60
ARP
m/harewos
’s FWA AR
M’s FWA A
47
123
19
2005E
ARPU
Blended
2005
2005
47
PU - T
Th
RPU 2004
ARPU Gr
54
135
35
2006E
- TLKM
Postpai
2006
200
54
TLKM F
ousan
T
4 – 2008 (I
rowth/De
53
115
42
2007E
M FWA
id Pre
2007
06 2
4
FWA (
nds)
- 1
Telko
IDR Thou
ecay (IDR
3
9
3
E 200
A
epaid
2008
007
53
IDR
11%
om FW
usands)
R Thousan
38
93
32
08E
2008
38
ARPU
15
WA
nds)

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Figure T
AGR
CAGR
-35.0
-30.0
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
5.0
10.0
15.0
20.0
Percentage
rch
rvirtual.com
Table 10 T
2005
-21.7
-21.7
TLKM
m/harewos
TLKM’s F
5
7
7
M's ARP
FWA ARP
2006
14.9
-5.1
PU Gr
PU Growt
200
-1.9
-4.1
rowth/
th – AGR
7
9
1
/Decay
& CAGR
2008
-28.3
-10.8
y
ARPU
16

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Figu
Figure Ta
12
14
7
200
6
8
10
12
14
ARPU
A
rch
rvirtual.com
re 10 BTE
able 11 BT
22
42
71
04E
0
20
40
60
80
00
20
40
2004
2004
U 122
ARPU
m/harewos
EL’s ARP
TEL’s AR
117
159
71
2005E
ARP
Blended
4
2005
2005
117
- BTEL
PU 2004 –
RPU Grow
71
145
57
2006E
PU - BT
Postpai
2006
200
71
L (IDR
Bak
2008 (ID
wth/Decay
53
144
47
2007E
TEL
id Pre
2007
06 2
1
R Thou
- 23
krie T
R Thousa
y (IDR Th
4
1
4
E 200
epaid
2008
007
53
usands
3 %
Telec
ands)
housands
42
37
42
08E
2008
42
s)
ARPU
17
com
s)

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Figur
AGR
CAGR
-45.0
-40.0
-35.0
-30.0
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
Percentage
rch
rvirtual.com
re Table 1
2005
-4.1
-4.1
BTEL
m/harewos
12 BTEL’
5
L's ARP
’s ARPU G
2006
-39.3
-23.7
PU Gr
Growth –
200
-25.
-24.
owth/D
– AGR & C
7
4
3
Decay
CAGR
2008
-20.8
-23.4
y
ARPU
18

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Figu
Figure T
10
33
7
200
1
12
ARPU
rch
rvirtual.com
ure 11 M-
Table 13 M
07
39
72
04E
0
20
40
60
80
00
20
2004
2004
U 107
AR
m/harewos
-8’s ARPU
M-8’s ARP
62
217
57
2005E
AR
Blended
4
2005
2005
62
RPU -
Th
U 2004 – 2
PU Growt
48
141
46
2006E
RPU - M
Postpai
2006
200
48
Mobil
ousan
2008 (IDR
th/Decay
40
115
37
2007E
M8
id Pre
2007
06 2
8
le 8 (ID
nds)
- 31
M
R Thousan
(IDR Th
2
8
E 200
epaid
2008
007
40
DR
1 %
Mobil
nds)
ousands)
24
86
22
08E
2008
24
ARPU
19
le-8
)

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Figu
AGR
CAGR
-45.0
-40.0
-35.0
-30.0
-25.0
-20.0
-15.0
-10.0
-5.0
0.0
Percentage
rch
rvirtual.com
ure Table
2005
-42.1
-42.1
M-8's
m/harewos
e 14 M-8’s
5
1
1
s ARPU
ARPU G
2006
-22.6
-33.0
U Gro
Growth – A
200
-16.
-28.
owth/D
AGR & CA
7
7
0
Decay
AGR
2008
-40.0
-31.2
ARPU
20

21. ARPU
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Abbreviations & Notes
AGR Annual Growth Rate
CAGR Compound Annual Growth Rate
FWA Fixed Wireless Access
A limited mobility service that links to an area code
PSTN Public Switched Telephone Network
A fixed wireline telephone network mainly owned, operated and
maintained by PT Telekomunikasi Indonesia (PT. Telkom)
MoU Minutes of Use (Minutes of Usage)
ARPU Average Revenue Per User
2008E End of 2008
TLKM PT. Telekomunikasi Indonesia / PT. Telkom Indonesia
ISAT PT. Indosat
XL PT. Excelcomindo Pratama
BTEL PT. Bakrie Telecom
M-8 PT. Mobile-8
HCPT PT. Hutchison CP Telecommunication
NTS PT. Natrindo Telepon Selular
Smart PT. Smart Telecom
STI PT. Sampoerna Telekomunikasi Indonesia
TSEL PT. Telekomunikasi Selular (Telkomsel)