2. #1 BIKE BAG BRAND
IN THE WORLD
SCICON®
is the worlds first in bike
bags and bike cases and remains
category leader with premium
products to transport what
athletes value most, their bikes.
The SCICON®
brand has grown
from owning and manufacturing
premium products to being the
first choice in bike bags and bike
cases worldwide. SCICON®
is
globally recognised for excellence
through world-class athletes and
quality products.
BRAND DECK
4. BRAND PROFILE
SCICON®
World’s first in Bike Bags
and Bike Cases
Established in 1980 in Italy, SCICON®
has
set out to provide solutions to pack,
transport and fly safely with your bike to
any destination in the world.
SCICON®
BRING YOUR BIKE
SCICON®
offers the widest range of
products to transport bicycles by air travel
and helps you to transport what you care
for most, your bike. We allow you to travel
safely, easily and in style so that you are
free to ride your bike on the roads less
travelled. We understand your active
lifestyle and life goals and are here to help
you to make your life easier.
#BRINGYOURBIKE
BRAND DECK
5. BRAND PROPERTY
Premium flagship products
are our premier brand
properties. Together these
four premium products make
up more than 80% of
revenue.
The users of these products
are spread amongst the road,
triathlon and mountain bike
sport.
The core brand DNA is Road
Race, automatically shifting
more focus on the Road
cycling sport, with an ever
growing potential to increase
our involvement in the
Triathlon and Mountain Bike
sport.
AEROTECH
EVOLUTION TSA
• HARD CASE
• PATENTED DESIGN
• ROAD / TRI / MTB
€ 899 | $ 1400 | £ 699
AEROCOMFORT
2.0 TSA
• BIKE BAG
• PATENTED DESIGN
• ROAD
€ 599 | $ 650 | £ 445
AEROCOMFORT
TRIATHLON
• BIKE BAG
• PATENTED DESIGN
• TRIATHLON
€ 699 | $ 699 | £ 479
AEROCOMFORT
MTB
• BIKE BAG
• PATENTED DESIGN
• MOUNTAIN BIKE
€ 499 | $ 499 | £ 479
57%
39%
4%
ROAD
TRIATHLON
MOUNTAINBIKE
BRAND DECK
6. 75-300K €AVERAGE HOUSEHOLD INCOME
CUSTOMER PROFILE
Core audience: Road
The Road Cycling sport is
widely seen as an activity
combining endurance with
great technological aspect,
friendship, respect of
etiquette and networking.
M.A.M.I.L.s (Middle Aged Men
in Lycra) live the cycling
is-the-new-golf ethos. Their
profile is premium, global,
sophisticated, aspirational
and educated.
MALE / FEMALE SPLIT
Male 85%
Female 15%
CORE AGE GROUPS
25-34 10%
35-49 60%
50+ 30%
BIKE VALUE
2-5K 34%
5-8K 33%
8K+ 33%
BRAND DECK
7. CUSTOMER PROFILE
Core audience: Triathlon
Triathletes have a way of
separating themselves from
the pack.
Their profile is passionate,
unique, active and having a
healthy lifestyle. Their profile
is hyper competitive, global,
sophisticated, aspirational
and educated.
CORE AGE GROUPS
Under 25 7%
25-34 28%
35-49 51%
50+ 14%
MALE / FEMALE SPLIT
Male 68%
Female 32%
80-200K €AVERAGE HOUSEHOLD INCOME
5-7K $AVERAGE BIKE VALUE
BRAND DECK
8. GROWTH &
EXPANSION
“A bike bag that delivers in
looks, portability and ease of
packing, but most
importantly delivers your
bike in one piece. Highly
recommended.”
Graham Hutson
AMERICAS
2012 2013 2014 2015
APAC
EMEA
GLOBAL
11. MOUNTAIN BIKE SPONSORSHIP
Credibility, relevance,
differentiation.
Supporting selected
Mountain Bike teams to
travel an ever-growing
international calendar.
BRAND DECK
12. EVENT SPONSORSHIP
Competition.
We support popular cycling
events from the classic Gran
Fondo, to the toughest cyclo
sportives in the world.
A selective portfolio of event
partners helps us to reach
out to our core audience, the
travelling cyclist.
BRAND DECK
13. TRAVEL PARTNER
Leading Tour Operators.
Fostering bike travel through
leading cycling tour
operators, some of which are
official tour operators of the
Giro d’Italia, Tour de France
and the Vuelta.
All with a very special
approach to create trips to
remember for a lifetime.
BRAND DECK
14. INDUSTRY
PARTNER
The cool kids sit at the same
table.
Our global footprint is
getting bigger and our
achievements are widely
recognized.
As global leader in our
category we receive many
enquiries and we are proud
to be working with some of
the leading cycling brands of
the industry.
BRAND DECK
15. INDUSTRY PURCHASE PROGRAM
Rewarding Industry Partners
We reward Industry Partners
with special deals and foster
brand influencers and
ambassadors.
We offer exclusive discounts
to employees of the sporting
goods industry, specifically
from the cycling & cycling
media industry with our
SCICON®
Industry Purchase
Program. Apply for your
account today!
www.sciconbags.com/ipp
25%
OFF
BRAND DECK
