Learn the basics of the most popular social media platforms including FaceBook, Twitter, LinkedIn, Pinterest and Instagram. We’ll talk about how you can use each of these to attract customers, build loyalty and increase business

1. Join the conversation!
Are you Social?
JaxMarcomm
/ŶƐƉŝƌĞĚDĂƌŬĞƟŶŐŽƌǀĞƌLJŽŶĞ
www.JaxMarcomm.com 1

2. Most Popular
Social Media
Who uses
What
Social
Media
What Makes
Each Unique
Tips, Tricks,
Myths Rules
www.JaxMarcomm.com 2

3. 1 IN 4
people on
THE PLANET
use some form
of social media
www.JaxMarcomm.com 3

4. What’s A
Monthly “user”?
Average
• Sign up, never use
• Seldom use
• Fake accounts
• Non-human users
User
(World wide)
www.JaxMarcomm.com 4

5. Facebook Twitter LinkedIn Instagram Pinterest
www.JaxMarcomm.com
5

6. www.JaxMarcomm.com
6
Facebook Twitter LinkedIn
1.23
271
Billion
Million
187
Million
Instagram
200
Million
Pinterest
53
Million

7. Facebook
1.23
Billion
www.JaxMarcomm.com 7

8. www.JaxMarcomm.com 8
68%
75%
71%
College
Some College
High School Grad
or Less
69%
76% 76% 68%
75K+
$$50K - $75K
$30K - $50K
Less than $30K
45%
60%
79%
84%
65+
50 - 64
30 - 49
18 - 29
76%
66%
Women
Men
Who Uses Facebook?

9. Personal pages
have privacy
Personal
business pages
are different
Facebook
basics
Timelines News feeds
www.JaxMarcomm.com 9

10. Personal Facebook
Timeline
www.JaxMarcomm.com 10

11. Personal Facebook
News Feed
Image
from
ar4cle
in
PC
World
Magazine
www.JaxMarcomm.com 11

12. personal Facebook Page Business Facebook Page
www.JaxMarcomm.com 12

13. personal Facebook Page Business Facebook Page
The Difference Is Privacy
www.JaxMarcomm.com 13

14. personal Facebook Page Business Facebook Page
The Power Of The “LIKE”
www.JaxMarcomm.com 14

15. personal Facebook Page Business Facebook Page
The Power Of The “LIKE”
www.JaxMarcomm.com 15

16. Business Facebook
admin
view
Image
from
RvTechSolu4ons
www.JaxMarcomm.com 16

17. www.JaxMarcomm.com
Twitter
271
Million
17

18. www.JaxMarcomm.com 18
Who Uses twitter?
5%
11%
20%
35%
65+
50 - 64
30 - 49
18 - 29
15%
22%
Women
Men
21%
13%
15%
23%
$75K+
$50K - $75K
$30K - $50K
Less than $30K

19. Less friends, Fast timely
more strangers
twitter
basics
Simple Hashtags!
www.JaxMarcomm.com 19

20. www.JaxMarcomm.com
20
The language of twitter
User Name Tweet Hashtag Follow
Direct
Message
How you’re
identified
Always starts
with @
Always all one
word
How you
communicate
Up to 140
characters of
text
Photos, videos
and links, too
How you
contribute to a
topic
Always starts
with # symbol.
Click to see
other topic
Tweets
How other users
keep up with
you
You can follow
or be followed
How to have a
private
conversation
Also called a
Private Message

21. The Anatomy Of A Tweet
Hashtag Mention
Link
User name
Name
www.JaxMarcomm.com 21

22. www.JaxMarcomm.com
LinkedIn
187
Million
22

23. www.JaxMarcomm.com 23
Who Uses linkedin?
21%
13%
15%
23%
$75K+
$50K - $75K
$30K - $50K
Less than $30K
38%
16%
12%
College
Some College
High School Grad
or Less 19%
24%
Women
Men

24. Professional
Official Business Networking
Job Seekers
Recruiters
Skill
Endorsements
LinkedIn
basics
www.JaxMarcomm.com 24

25. Linkedin is facebook in a suit tie
=
www.JaxMarcomm.com 25

26. Endorsements
LinkedIn’s
version of
a news
feed
Activities
Notifications
www.JaxMarcomm.com 26

27. Expand
Your
network
Expand
your
network
Paid
messages
www.JaxMarcomm.com 27

28. www.JaxMarcomm.com
Instagram
200
Million
28

29. Who Uses Instagram?
68%
32%
Women
Men
6%
18%
37%
50 - 64
30 - 49
18 - 29
www.JaxMarcomm.com 29

30. Filters
All Visual Captions
Mobile Only
instagram
basics
www.JaxMarcomm.com 30

31. Instagram Really is As easy as 1, 2, 3
www.JaxMarcomm.com 31

32. www.JaxMarcomm.com
Pinterest
53
Million
32

33. www.JaxMarcomm.com
27%
21% 21%
23%
$75K+
$50K - $75K
$30K - $50K
Less than $30K
33
Who Uses pinterest?
33%
8%
Women
Men
9%
14%
24%
27%
65+
50 - 64
30 - 49
18 - 29

34. Organizing cool
stuff from the
Online collaging Internet
Links to
source
pinterest
basics
www.JaxMarcomm.com 34

35. (Pin)terest is pretty simple
Cool thing I
found on the
Internet
Boards
Pins
www.JaxMarcomm.com 35

36. Boards are themed
Cool CAT I
found on the
Internet
Boards
Pins
www.JaxMarcomm.com 36

37. You can have multiple boards
Cool CAT I
found on the
Internet
Boards
Pins
Cool SHOES
I found on the
Internet
www.JaxMarcomm.com 37

38. www.JaxMarcomm.com
38
Facebook Twitter LinkedIn
1.23
271
Billion
Million
187
Million
Instagram
200
Million
Pinterest
53
Million

39. Top 3 social media myths
Myth #1 Myth #2 Myth #3
www.JaxMarcomm.com 39

40. Top 3 social media myths
Myth #1 Myth #2 Myth #3
It’s free! It’s easy! Do it all!
www.JaxMarcomm.com 40

41. Top 3 social media myths
Myth #1
It’s free!
www.JaxMarcomm.com 41

42. If Time is money, then
social media isn’t free
THE FACTS:
• Daily attention
• Relevant content
• Prompt follow up
www.JaxMarcomm.com 42

43. MYTH:
Conan O’Brien sold out tour with one tweet
FACT:
Conan O’Brien had already earned 939,000 Twitter followers
www.JaxMarcomm.com 43

44. Myth #2
It’s easy!
www.JaxMarcomm.com 44

45. Social media is a science
THE FACTS:
• Time of day
• Audience
• Type of Content
www.JaxMarcomm.com 45

46. Engagement is 1.5 times higher on photos vs. videos
The very best time to post is Wednesday at 3 pm
41% of visits are from a mobile device
Engagement is 17% higher on the weekends
Taller images get more re-pins
www.JaxMarcomm.com 46

47. www.JaxMarcomm.com
Myth #3
Do it all!
47

48. It’s okay to start small
Spend 90% of your time with
this primary network and figure
out works for you there. Then,
use the other 10% to investigate
another network that may
c ompl ement y our o v e r a l l
strategy.
- Constant Contact -
www.JaxMarcomm.com 48

49. Join the conversation!
Are you Social?
JaxMarcomm
/ŶƐƉŝƌĞĚDĂƌŬĞƟŶŐŽƌǀĞƌLJŽŶĞ
www.JaxMarcomm.com 49

50. 5 Social
Media
Ideas
www.JaxMarcomm.com 50

51. Idea
#1
Mystery pictures
www.JaxMarcomm.com 51

52. Idea
#2
Behind The Scenes
www.JaxMarcomm.com 52

53. Idea
#3
Do something unexpected with your product
www.JaxMarcomm.com 53

54. Idea
#4
When glass breaks, the
cracks move faster than
3,000 miles per hour.
Fun Facts
www.JaxMarcomm.com 54

55. Idea
#5
Life Hacks
www.JaxMarcomm.com 55

56. Join the conversation!
Are you Social?
JaxMarcomm
/ŶƐƉŝƌĞĚDĂƌŬĞƟŶŐŽƌǀĞƌLJŽŶĞ
www.JaxMarcomm.com 56