The document outlines various advanced and traditional techniques for maximizing the effectiveness of social media, focusing on platforms like Twitter, blogs, Facebook, and Flickr. It includes a structured agenda for a workshop that emphasizes storytelling, community engagement, and content creation strategies, with principles for each platform discussed. The importance of adding value, engaging audiences, and adapting to new mediums is highlighted throughout the discussions.

1. Advanced (and some very old) techniques for making the most of social mediapaulcaplantheInternationaleAre you sitting comfortably..?

2. Outline of the day10.00 – 10.30: The Live Web – the biggest party you’ve ever been invited to. 10.30 – 11.30: Words: Twitter, Blogs and Facebook11.30 - 11.45: Coffee11.45 - 12.15: Pictures: Flickr12.15 – 12.45: Mash-ups: Maps12.45 - 13.45: Lunch

3. Outline of the day13.45 – 16.00: Social media surgery

4. The Live WebThe times they are a changin’

5. The Web as a library

6. The Web as the new TV

7. The Web as a Party

8. The breakuphttp://www.youtube.com/watch?v=D3qltEtl7H8

9. PASSION: the people at the PartyP is for PeopleA is for ActiveS is for SupplyS is for SmartI is for IrreverentO is for OwnershipN is for Niches

10. This is not a threat, it’s a possibilityand you’re just one of them…

11. And so… Where do I want to be?What do I want to do?Who do I want to talk with?Who do I want to listen to?What do they expect of me?How can I add value?How will I manage ?When and how will I leave?

12. the old rulesWords

13. Harold EvansBabies and bathwater…The Inverse PyramidActivePositiveSpecificNouns and verbsClichésNews valuesNews structure WWWWW

14. Some (content) principlesV is for VoiceI is for i with a small IS is for SimpleI is for ImproviseO is for Open SourceN is for Narrative

15. Words: let’s start small Twitter as small form fiction, flash fiction, haiku… or just post-it notes.

16. What is Twitter?Chatter or “ambient intimacy”Relationships or realationshipsThe stream… and what’s it for?Information

17. Questions

18. NewsThe Twitter challenge Small storiesAdded valueContent jammin’

19. Case storyHow Twitter works in one situation

20. http://twitter.com/internationale

21. Some Twitter spaces to look athttp://twitter.com/SuffolkTShttp://twitter.com/KMCnetworkshttp://twitter.com/uknationalparkshttp://twitter.com/wolvesparkieshttp://twitter.com/natashabadhwarhttp://twitter.com/TuftsUniversity

22. Some (Twitter) principlesKeep it shortKeep it activeThink streamBe linkyBe 3DBe colourfulGrab the tagand... add value

23. Words: a few more charactersBlogs as diary, notepad, noticeboard or suggestion box.

24. What is a Blog?Diary or journalPortfolioSounding boardWebsite… and what’s it for?Storytelling

25. Sharing and linking

26. Experimenting

27. ExpandingCase storyWhose story is it anyway..?

28. http://www.savethechildren.org.uk/en/mummy-bloggers-head-to-bangladesh.htm

29. Some Blog spaces to look athttp://plymouthbb.wordpress.com/http://suffolktradingstandards.wordpress.com/http://cllrandrewwallis.blogspot.comhttp://www.nypl.org/voices/blogs/blog-channelshttp://swansealibraries.blogspot.com/http://jimdixon.wordpress.com/

30. Some (Blog) principlesThink storiesThink start not endingBe linkyBe relevant and nowBe youand... add value

31. Words: a hybrid spaceFacebook as wall, storyspace and network.

32. What is Facebook?SocialNetworkNetwork of networks … and what’s it for?Talking

33. Answering

34. Meeting

35. EmpoweringCase storyWhose job is it anyway?

37. Some Facebook spaces to look athttp://www.facebook.com/letstalkcentralhttp://www.facebook.com/pages/Sunderland-United-Kingdom/Sunderland-City-Council-Planning-Policy-Section/143850600228http://www.facebook.com/nationaltrust?v=wallhttp://www.facebook.com/universityofmichigan

38. Some (Facebook) principlesGroupthinkJoin and leadMultimediaBe linkyVoices pluralOpen sourceBe globaland... add value

39. Coffee

40. The old rulesPictures

41. Henri Cartier BressonBabies and bathwater…The Decisive MomentThe ordinaryCompositionDiagonalsRule-of-thirdsTrianglesTimingObservation

42. Revisiting (content) principlesV is for VoiceI is for i with a small IS is for SimpleI is for ImproviseO is for Open SourceN is for Narrative

43. Pictures: my pix our pix Flickr: social pictures, imageflow, slidestreams and groups

44. What is Flickr?Photo albumPhoto archivePhoto club… and what’s it for?Display

45. Illustration

46. Collection

47. ConnectionCase storyWhose photo is it anyway?

48. http://www.flickr.com/groups/366117@N24/

49. Some photo spaces to look athttp://www.flickr.com/photos/centralbedfordshire/http://www.flickr.com/groups/britishcountryside/http://www.facebook.com/stanford?ref=s#/album.php?aid=7389&id=6192688417http://www.flickr.com/photos/salfordcitycouncilhttp://www.flickr.com/groups/sandwell/

50. Some (Flickr) principlesTake lotsShare lotsJoin lotsTag lotsComment lotsEmbed lots… and add value

51. The old rulesMash-ups

52. Maps: adding what to where Google Maps: more than just pins

53. What is Google Maps?Maps and overlaysPins and markers… and Google Earth… and what’s it for?Location

54. Information

55. Sharing

56. CreatingCase storyWhose map is it anyway?