The document discusses the rise of new media and how it has made communication cheap and easy. It contrasts the genuine human voice used in new media conversations with the "soothing, humorless monotone" used by most corporations. It also discusses some of the key aspects of using new media technologies like blogs, wikis and social media to engage in conversations and build relationships with audiences.

1. new media made cheap and easy April 2007

2. cheap... and easy … markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. www.cluetrain.org non-profits non-profits

3. facing redundancy Paul Caplan journalist photographer teacher … consultant & blogger

4. three stories from three ages a NASA weather map lunch with a VC a poem

5. ladies and gentlemen welcome to the Live Web

6. are you sitting comfortably?.. the Live Web as a cultural practice A-Z technology the thing that makes the stories work using the Live Web a Live Web idea

7. but when all’s said and done fundraising campaigning communication

8. storytime a-z of the live web active audience blogosphere conversation delivery engage fud culture

9. storytime good enough hypermedia i with a small I just in time keywords linking mobile

10. storytime network effect open source personal q&a read/write social transparent technology

11. storytime understand voice wiki effect xml you zen

12. you’d better start swimming or you’ll sink like a stone, for…

13. the times they are a changin’ web it is

14. the key drivers the 3 P’s passion personality purpose conversation

15. conversations… it’s up to you blogosphere www. wordpress .com wikispace www. wikidot .com podcasts www. ourmedia .org photos & video www. flickr .com www. youtube .com tags www. blogpulse .com

16. in the commercial world campaigns Howard Dean and a vision Fundraising the Savoy Tailor communications Google and Microsoft

17. in the real world campaigns Greenpeace and blogs plural fundraising chez pim and the power of crowds communications Nick and duck and cover

18. but… … what about the boss?

19. sticks… You’ll always find me in the kitchen at parties the conversation continues new relationships start new memes fly talked about and talked with

20. … and carrots relationships ‘brand advocates’ insight and intelligence just in time cost

21. all change from websites… to streams from content… to stories from audiences… to partners from niches… to people from pr… to content relationships from marketing… to conversations and... from reaching… to joining your market

22. enough of me mission possible create a read/write idea create read/write content … content relationships

23. the read/write bit comments on the new blogs questions … and if not answers maybe some more questions