This document discusses observations about people's behaviors in public spaces and opportunities to improve customer experiences. It notes that people often ignore signs and messages, behave as if in their own homes, and are unaware of overhead elements. This presents opportunities to design surprising promotional strategies instead of repetitive ones, create quieter shopping atmospheres where selling is less obvious, and hide surveillance cameras from view.

1. Are You Paying Attention?
A Crash Course on Creativity
Venture Lab
Claudio Parra Mora - Chile

2. Door are usually closed. Maybe it
is because of the hot weather at
this time of the year

3. Fonts and logotypes are usually
consistent, but sometimes they
are not.

4. Signals and messages that people do
not even and behave like if they were
already informed about them

5. People are not much into aware of
what is in the ceiling

6. Some overwhelming menus I got
bored of reading.

7. Some overwhelming menus I got
bored of reading.

8. People behaving like if they were in
their living room.

9. Insights
• People behaves like if nothing surprises them.
Everything they see, they do not even read it maybe
because they assume it is more of the same message.
• Messages are more into “controlling” or “selling”,
rather than “seducing” consumers.
• Noisy places. People do not seem to realize about this.
• People is more into aware of where are the
surveillance cameras.
• Customers seems to be more like doing a duty rather
than enjoying shopping. They say no to every
promoter.

10. Opportunities
• Designing messages and promotion strategies
that “surprises” people: not more of the same
or just one more.
• Making shop more quiet rather than “exciting”
may attract people to a new atmosphere,
where “selling” is not that obvious.
• Please hide cameras!