This document discusses observations and insights about creativity and store stalking. It provides details on the author's visits to various stores in Germany and their observations about customer behaviors, product displays, checkout lines, and other aspects of the store layout and operations. The author encourages readers to cultivate their own creativity by paying close attention to their personal interests and surroundings.

1. Crash course on creativity
Venture Lab
Insights and
opportunities
Store stalking is a personal interest and
more of a hobby of mine so I would be
creative enough to stick to my own
observation lab
I leave it for the readers’ imagination and so
called creativity by having no pictures ,so I
hope you would get your creativity out.

2. How it begins
If one has something in mind predefined one always
goes to a specific store.
Else the logo color and postings and hoardings
matter but people hardly care
for these things.
Most stores however have standard ways to
somehow attract customers despite customers
hardly noticing it.

3. The variation of stores
• I have seen a lot of difference between stores
across Germany ,also within stores there is a
difference based on the demography of the place.
• I observe it based on cost of living of the place
and affordability/willingness to pay.
• I have been visiting many stores in Germany to
name a few:
LIDL,NETTO,ADESE,KAUFLAND,PENNY,AL
DI,REWE,MARKAUFT and so on.

4. What I feel like doing in a store
• Sometimes I go to a store just to look at people to
see how they behave at stores what sort of moods
they come with and so on.
• I find that usually a lot of people come in specific
need of a good and like to touch goods physically
and the store employees too encourage it as a
marketing stunt in spite of some customers being
very annoying.

5. Products
• Once I start looking at products usually the
brightest lit area seeks my attention and also the
foods zone for new foods and/or offers.
• I also look for sale boards and attractive prices and
also look at others who look for other things
people are crazy .
• I look how products are arranged and sometimes
the stores manager taking care of arrangement
with his/her staff.
• Products near the cash counter are usually a little
expensive but very tempting and pulls you to buy.

6. Bill counters
• I never felt any of the stores I have been to
had a good customers to counters ratio.
• There could be an innovative system of pre-
billing goods to decrease waiting time
which is what customers hate.
• Customers hate holding things on their
hands ( non cart customers) stores have
nothing special for these customers who
randomly shop unexpectedly.

7. Random observations
• One can count the number of trolleys(shopping
cart) available and number of people actively
using trolleys and non trolley users.
• I found that in a relatively big supermarket like
LIDL there are 60 carts and at any given point 15
are used..Cart management is sometimes a
challenge for modern store managers sometimes
threat of being stolen.
• The entrance of modern stores is usually boring to
make sure its automatic doors but something
interesting could be done there.

8. Further
• One could make many more observations if
one wants to and paying attention to things
we want to could pay off well .
• Its not just environment, customers and
products , being creative through paying
attention
• Should naturally come in a way to things
we like its not a big thing but could be used
well if one has it.

9. Attention
• Paying attention in general could be seen by
others are very crazy .
• Everybody has some way to be crazy about
something and its perfectly fine to be so.
• “Be crazy! But learn how to be crazy
without being the center of attention. Be
brave enough to live different.”-Paulo
Coelho

10. Thank you
Thanks for all the attention you paid in
reading this.
If you have learnt something new by paying
attention to this you have become a bit more
creative!!!