The document provides observations from visits to 4 different stores - The Body Shop, NAF NAF, Sanau, and Can Valeri. For each store, key details are given about the environment, personnel, products, and customers. The environment of each store is described, including colors, flooring, lighting and smells. Personnel characteristics like age and uniforms are noted. Product arrangements and price points are outlined. Customer demographics and behaviors are also summarized.

1. ARE YOU PAYING
ATTENTION?
Observation Lab

2. Store 1-The Body Shop
BEFORE YOU ENTER THE STORE PERSONNEL
-The door was closed -When I enter into the store,
the shopgirl says me Hello.
-It makes me feel comfortable
-She was wearing an uniform
-The lettering was big
-She was 25-30 years old
-She was using the store
ENVIRONMENT products.
-The colour of the store was
green. It’s the corporate colour of PRODUCTS
The Body Shop. -The first that I notice was the
-The floor was parquet perfumes
-The ceiling was white and high -There is a central display with
supply products
-The store is very brightly. It’s
cheerful -The products were arranged
by function
-There is no music
-There are free samples
-The store was warm
-The products at the eye level
-It was merchandising were the most sold
-The smell was very strong -The make up is at the end of
CUSTOMERS the store
-The cash was next to the door.
-The costumers were alone -The most expensive products
-There is no security
-The costumers were women about 25-50 years old were at the end of the store,
-The environmnent affects the and the least expensive were
perception of the products -The costumers stay in the store about 15 minutes next to the door.
-The costumers touched the products -The prices waas easy to find

3. Store 2 – NAF NAF
BEFORE YOU ENTER THE STORE PERSONNEL
-The door was closed -When I enter into the store,
the shopgirl says me Hello.
-It makes me feel comfortable
-She doesn’t wearing an
-The lettering was big uniform
-She was 40-45 years old
ENVIRONMENT
PRODUCTS
-The colour of the store was
white. It transmits calm -The first that I notice was
the new clothes
-The floor was white parquet
-The products were
-The ceiling was white and high arranged by colours
-The store is very brightly. It’s -The products at the eye
cheerful and a little luxury level were the most
-There is music but not very loud common clothes
-The store was warm -The sales were at the end
of the store
-The smell was soft
-The expensive and cheap
-The cash was at the middle of products were mixed
the store.
CUSTOMERS -The prices waas easy to
-There is one alarm in all clothes find
-The costumers were alone
-The environmnent affects the
perception of the products. -The costumers were women about 30-45 years old
-The costumers stay in the store about 30-40 minutes
-The costumers touched the products

4. Store 3 – Sanau
BEFORE YOU ENTER THE STORE PERSONNEL
-The door was closed -When I enter into the store,
-It makes me feel comfortable there is nobody inside the
shop
-The lettering was big
-The shopgirl is not wearing
an uniform
ENVIRONMENT -She was 40-45 years old
-The colour of the store was white
and brown. It transmits calm and PRODUCTS
clean -The first that I notice was
-The floor was parquet the new shoes
-The ceiling was white -The products were
arranged by colours and
-The store is very brightly. season
-There is no music -The products at the eye
-The store was warm level were the most
common shoes
-The smell was soft
-There is not sales
-The cash was at the end of the
store -The expensive and cheap
CUSTOMERS
products were mixed
-There were video cameras as a -The costumers were with other people
security system -The prices waas easy to
-The costumers were women and men about 30-60 find
-The environmnent affects the years old
perception of the products.
-The costumers stay in the store about 25 minutes
-The costumers touched the products

5. Store 4 – Can Valeri
BEFORE YOU ENTER THE STORE
PERSONNEL
-The door was closed
-When I enter into the store,
-It makes me feel comfortable the shopgirl says me hello
-The lettering was small -The shopgirl is wearing an
uniform
-She was 40-45 years old
ENVIRONMENT
-The colour of the store was PRODUCTS
orange. It transmits activity
-The first that I notice was
-The floor was white marble the prepared food
-The ceiling was made with wood -The products were
arranged by type of meat
-The store was brightly.
-All the products were at the
-There is no music
eye level
-The store was cold
-There is not sales
-The smell was very strong
-The expensive and cheap
-The cash was at the midlle of the products were mixed
store
-You have to ask to know
-There were video cameras as a CUSTOMERS the prices
security system -The costumers were alone
-The environmnent affects the -The costumers were women about 30-60 years old
perception of the products.
-The costumers stay in the store about 10 minutes
-The costumers didn’t touch the products

6. Store 5 – La Tralla
PERSONNEL
BEFORE YOU ENTER THE STORE
-When I enter into the
-The door was closed store, the shopgirl says
-The lettering was big me hello
-The shopgirl is not
wearing an uniform
-She was 50-55 years old
ENVIRONMENT
-The colour of the store was PRODUCTS
white. It transmits calm to read
-The first that I notice was
-The floor was marble the new books and books
abaout Catalonia
-The ceiling was white
-The products were
-The store was brightly.
arranged by type
-There is no music
-The products at the eye
-The store was warm level were the novels
-The smell was strong -There is not sales
-The cash was at the end of the -The expensive and cheap
store products were mixed
-There were video cameras as a CUSTOMERS -You have to ask to know
security system -The costumers were alone the prices
-The environmnent affects the -The costumers were women and men about 20-60
perception of the products. years old
-The costumers stay in the store about 20 minutes
-The costumers touch the products

7. Store 6 – MC Complements
PERSONNEL
BEFORE YOU ENTER THE
STORE -When I enter into
the store, the
-The door was opened shopgirl says me
-It makes me feel comfortable hello and was very
and happy kind
-The lettering was small but it -The shopgirl is not
was easy to see wearing an uniform
-She was 50 years
ENVIRONMENT old
-The colour of the store was grey.
It transmits calm. PRODUCTS
-The floor was white marble -The first that I
notice was the new
-The ceiling was white and with a products
lot of lights
-The products were
-The store was very brightly. arranged by brands
-The music was cool and collections
-The store was warm -The sales were at
the end of the store
-There is not a caractheristic
smell -The expensive and
CUSTOMERS cheap products were
-The cash was next to the door mixed
-The costumers were alone
-There were video cameras as a -The prices were
-The costumers were women about 20-60 years old
security system easy to see
-The costumers stay in the store about 20 minutes
-The environmnent affects the
perception of the products. -The costumers touch the products