Architecture+Consumerism

ARCHITECTURE CONSUMERISM + yohanes budiyanto POLITICS & ARCHITECTURE 2008

ARCHITECTURE + CONSUMERISM yohanes.budiyanto content

ARCHITECTURE + CONSUMERISM yohanes.budiyanto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],content

ARCHITECTURE + CONSUMERISM yohanes.budiyanto architecture

ARCHITECTURE + CONSUMERISM yohanes.budiyanto ARCHITECTURE – Definition: “ T he art or science of building ; specifically : the art or practice of designing and building structures and especially habitable ones ” Arsitektur adalah seni dan ilmu dalam merancang bangunan. Dalam artian yang lebih luas, arsitektur mencakup merancang dan membangun keseluruhan lingkungan binaan, mulai dari level makro yaitu perencanaan kota, perancangan perkotaan, arsitektur lansekap, hingga ke level mikro yaitu desain bangunan, desain perabot dan desain produk. definition

ARCHITECTURE + CONSUMERISM yohanes.budiyanto consumerism

ARCHITECTURE + CONSUMERISM yohanes.budiyanto CONSUMERISM – Definition: “ The theory that a progressively greater consumption of goods is economically beneficial”. Sebuah teori yang menyatakan bahwa peningkatan konsumsi barang secara progresif akan sangat menguntungkan bagi tingkat perekonomian . definition

ARCHITECTURE + CONSUMERISM yohanes.budiyanto ,[object Object],[object Object],[object Object],[object Object],[object Object],consumerism

ARCHITECTURE + CONSUMERISM yohanes.budiyanto INCOME – WHY CONSUME ALOT? PUBLIC SECTOR: Higher Income, Better infrastructure PRIVATE SECTOR: Higher Income, More Investment & Construction INDIVIDUAL: Higher Income, Higher spending GDP (Gross Domestic Product) - NOMINAL: United States (1): USD 13,807,550 million (13 billion) Japan (2): USD 4,381,576 million China (4): USD 3,280,224 million Indonesia (20): USD 432,944 million Switzerland (21): USD 427,074 million Hong Kong (37): USD 207,171 million United Emirates Arab (38): USD 190,744 million Singapore (45): USD 161,349 million Luxemborg (64): USD 49,531 million income

ARCHITECTURE + CONSUMERISM yohanes.budiyanto INCOME GDP per capita: COUNTRY GDP/CAPITA POPULATION ------------------------------------------------------------------------------------------ Luxemborg (1): USD 103,125 483,800 (166) Switzerland (6): USD 58,513 7,647,600 (94) United States (12): USD 45,725 305,619,000 (3) United Emirates Arab (17): USD 42,501 4,380,000 (120) Singapore (21): USD 35,123 4,839,400 (114) Japan (22): USD 34,216 127,690,000 (10) Hong Kong: USD 29,754 6,985,260 (98) China (37): USD 16,697 1,327,150,000 (1) Indonesia (115): USD 1,925 228,728,495 (4) income

ARCHITECTURE + CONSUMERISM yohanes.budiyanto globalization

ARCHITECTURE + CONSUMERISM yohanes.budiyanto globalization ,[object Object],[object Object],[object Object],[object Object],[object Object]

ARCHITECTURE + CONSUMERISM yohanes.budiyanto globalization Globalization An English princess with an Egyptian boyfriend crashes in a French tunnel, driving a German car with a Dutch engine, driven by a Belgian who was high on Scottish whiskey, followed closely by Italian Paparazzi, on Japanese motorcycles, treated by an American doctor, using Brazilian medicines! And this is sent to you by a Canadian, using Bill Gates' technology which he got from the Japanese.

ARCHITECTURE + CONSUMERISM yohanes.budiyanto culture CULTURE + LIFESTYLE POP CULTURE MEDIA (INTERNET, TV) ADVERTISING e.g: China before(1949-1980): Socialist, Cultural revolution, Government Contrals the economy China now (1990 – present): Open up to the world, Foreign Investment, Globalization, big spender Chinese now eat McDonald’s!

ARCHITECTURE + CONSUMERISM yohanes.budiyanto government influence GOVERNMENT INFLUENCE RULES & REGULATIONS (e.g Export Import, Free Trade, etc) > supply og goods; The more relaxed the rules, the more goods are available in the market. TAX (GST): Less GST, more to spend Dubai: Tax Free Hong Kong: 5.0% Japan: 5.5% Singapore: 7.0% Australia: 10.0% Indonesia: 10.0% INCOME TAX : Less Income Tax, more to spend

ARCHITECTURE + CONSUMERISM yohanes.budiyanto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],bilbao effect

ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Guggenheim Bilbao

ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Opera House Sydney

ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Pearl Tower Shanghai

ARCHITECTURE + CONSUMERISM yohanes.budiyanto LANDMARK Skyscrapers Hong Kong

ARCHITECTURE + CONSUMERISM yohanes.budiyanto government influence THE SETTING OF CONSUMERISM: THE SHOPPING MALL PHENOMENON Suburban Mall concept, Victor Gruen (US) 50s in Seattle. A shopping mall in which stores are arranged in a row with a sidewalk in front and developed as a unit with a large parking lot are a relatively recent development that corresponded with the rise of suburbs after World War II in the United States. SUPERMARKET EFFECT WHO LIKE SHOPPING MALL? WHO LIKE GRAND INDONESIA MALL? WHY?

ARCHITECTURE + CONSUMERISM yohanes.budiyanto architecture + consumerism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ARCHITECTURE + CONSUMERISM yohanes.budiyanto direct ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ARCHITECTURE + CONSUMERISM yohanes.budiyanto direct

ARCHITECTURE + CONSUMERISM yohanes.budiyanto direct DIRECT: PLANNING & DESIGN TARGETED ACTIVITY: construction of desire Attractive Building > Attract Crowd Attention Attractive & Diverse Program > Attract customer to visit Attractive Facilities > Accommodate customer needs (e.g. Car Park, ATMs, WCs, Musholla, etc) Smart Planning & Design > “Supermarket Effect” > Window Shopping > Tempting Offers > Purchase & More Purchase Temporary: Events & Promotion > Customers come back regularly

ARCHITECTURE + CONSUMERISM yohanes.budiyanto Indirect: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ARCHITECTURE + CONSUMERISM yohanes.budiyanto case study 1: DUBAI

ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Mall of Emirates

ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Wafi City

ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Festival City

ARCHITECTURE + CONSUMERISM yohanes.budiyanto DUBAI: Madinat Jumeirah

ARCHITECTURE + CONSUMERISM yohanes.budiyanto case study 2: TOKYO

ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Ginza

ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Roppongi

ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Omotesando

ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Omotesando Hills

ARCHITECTURE + CONSUMERISM yohanes.budiyanto TOKYO: Chanel Mobile Art

ARCHITECTURE + CONSUMERISM yohanes.budiyanto case study 3: JAKARTA

ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Grand Indonesia

ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Plaza Indonesia

ARCHITECTURE + CONSUMERISM yohanes.budiyanto JAKARTA: Paific Place

ARCHITECTURE + CONSUMERISM yohanes.budiyanto

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