The document discusses the importance of semantic search in news media monitoring, particularly in the context of Arabic social listening and sentiment analysis. It highlights the challenges of conducting sentiment analysis in Arabic due to the complexity of its dialects and the limitations of standard keyword-based approaches. Repustate offers Arabic-specific tools to enhance understanding of customer sentiment across various Arabic dialects and improve engagement with Arabic-speaking audiences.

1. Will the Future of Search
be Semantic in 2021?
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2. Table of Contents
● What Is News Media Monitoring?
● Limitations of Lexical Search or Keyword Search
● What Is the Importance of Semantics in News Media
Monitoring?

3. Arabic Social Listening &
Sentiment Analysis
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4. Businesses need to be in tune with their customers and actively
engaged with them to truly understand customer intent and
behaviour. When the world has become a global village, it is common
for people to engage on social media in their preferred language on
common topics. Companies too, for this reason, need to be ready to
have social media listening tools in place that can analyze the original
text in which people express themselves through social posts, online
reviews, and customer surveys. There are few areas of the globe
where this is more true than in the Arabic-speaking world, especially
in the Middle East and North Africa (MENA). We explain how you can
leverage this lucrative market by using the right tools and approach.

5. What are Arabic Dialects?
There over 30 Arabic dialects derived from what is called Modern Standard
Arabic. Modern Standard Arabic, or MSA for short, is the standard version of
Arabic, often referred to as Classical Arabic, or the Arabic of the Quran. It is
taught in schools and is usually used in formal writing and speech. Literature
and poetry, especially earlier forms, are written in MSA. It is often found in
business, books, newspapers, and other mass media, but not necessarily
social media where dialects appear more frequently. Considered the official
language of more than 20 countries, it is spoken by over 300-million people
globally. Dialects are variations of MSA usually rooted in geo-regional
dialogue patterns in conversational language. These vernacular or colloquial
dialects often possess different grammars, vocabularies, semantics, and
syntax.

6. Which are the most used Arabic dialects?
Many can be understood by speakers of other Arabic dialects, while some
differ so significantly that they are barely recognizable. Here are just a few of
the largest Arabic language variations used by around 35% of the Arabic
speakers:

8. Should translations be used for Arabic
sentiment analysis?
Arabic is a unique language and it differs from English in a number of ways: from
sentence structure to words and phrases that may be used differently, using the
same techniques and language models that work for English sentiment analysis
when conducting Arabic sentiment analysis would yield terribly inaccurate results.
Should translations be used for Arabic sentiment
analysis?
Because of the challenges for applying high-level sentiment analysis for Arabic
companies, Repustate has developed Arabic-specific tools to decipher words, industry
jargon, and the feelings behind your customer’s words. Arabic sentiment analysis API
includes an Arabic part of speech tagger, an Arabic lemmatizer, and of course, Arabic-
specific sentiment models. The tool is also capable of identifying, extracting and
applying sentiment analysis to dialects such as Egyptian, Levantine and Gulf.

9. What are the benefits of Repustate’s Arabic
Sentiment Analytics Tool?
Here are the benefits of using our sentiment analyses tool:
1. Understand your Arabic-speaking customers accurately and quickly.
2. Identify and analyze the 3 largest and most popular Arabic dialects.
3. Access to a Visual Command Centre for near-time analysis.
4. Granular Arabic sentiment analysis by aspect.
5. Flexible deployment On-Premise or through Cloud.
6. Custom model that can be catered to your brand, domain and dialect.
7. Multilingual Sentiment Analysis available to scale globally fast.

10. Thank you!
Understand your data,
customers, & employees with
12X the speed and accuracy.
Visit: www.repustate.com to
learn more