Google Confidential and Proprietary
Wael Fakharany
Regional Manager
Google Egypt and North Africa
November 8th 2010
The Di...
Our mission
Organize the world's information and
make it universally accessible and useful
3
Google is not only about search
Blogger Scholar Local Picasa Desktop Search SMS Google Mini
Video Print Gmail Google Earth...
3.Publishing
1.Commerce
2.Entertainment
4.Communication
5.Advertising
From the periphery to the centre of our lives
5
The Advertising Ecosystem: Focus on Users
Publishers
Users
Advertisers
& Agencies
A
U
P
Show users relevant,
high-quality ...
We’ve grown quickly from small beginnings…
800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, ...
800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, ...
Google Confidential and Proprietary
online / week by
Western Europeans
49%
1 billion
The Internet today
4 Billion +
Google...
Google Confidential and Proprietary
11
It’s Also Happening in Egypt
85%of people online
use search
Search is the most
popu...
The Purchase Funnel Has Changed
Awareness
Interest
Consideration
Purchase
Traditional
Analog
New
Digital
Google Confidential and Proprietary
7.5
7
6.5
4.5
6
642.25
2.5
5
2
1.5
2
0.5
1
What do
people do
online?
2003 2007
Hours o...
Connect with
Consumers
When They
Search Online
with Google’s
Search Solutions
Connections Powered By Google
1. Google’s Se...
Anatomy of Search Page
0 – 3
Sponsored
Listings
Natural
Listings
8
Connect with
Consumers
When They
Research and
Pursue Passions
with Google’s
Content Network
Connections Powered By Google
...
The Google Content Network is the largest network available,
enabling advertising connections across the Web.
From Head to...
Google Confidential and Proprietary 18
Your Message
The most robust targeting of any network
Add Demographic, Geographic, ...
There are 4 key drivers of change
Production
Access
Storage
Cloud
Computing
19
Vectors of Innovation
Cloud computing – data and applications reside in the network
Falling cost
of storage
1
Ubiquitous
b...
Version
1.0
Operating system and
Productivity Software
Google Confidential
Maintaining On-Premise Software Is
Too Complex
Operating system
Mobile device Mobile delivery
server
S...
Google Apps Platform
Google Apps
Security ComplianceCollaborationMessaging
Give students powerful messaging and collaborat...
Mobile: any device, anywhere
Google Apps
Gmail
Make email a usable information tool
Talk
Instant communication within and outside your business
Calenda...
Google Apps Education Edition
• free for all your users
• no ads for faculty, staff, and students
• 6.8GB (and growing) ma...
Trinity College
Dublin
Google Apps Education Edition
• Google Online Challenge
• http://www.google.com/onlinechallen
ge/
Google Confidential and Proprietary
Wael Fakharany
Waelf@Google.com
Thank You!
Google is here!
Google is here!
Google is here!
Google is here!
Google is here!
Google is here!
Google is here!
Google is here!
Upcoming SlideShare
Loading in …5
×

Google is here!

1,078 views

Published on

Google's Presentation at AAST 8 NOV 2010
by Dr. Wael Fakharany

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,078
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Google is here!

  1. 1. Google Confidential and Proprietary Wael Fakharany Regional Manager Google Egypt and North Africa November 8th 2010 The Digital Frontier
  2. 2. Our mission Organize the world's information and make it universally accessible and useful 3
  3. 3. Google is not only about search Blogger Scholar Local Picasa Desktop Search SMS Google Mini Video Print Gmail Google Earth Groups Orkut Maps 4
  4. 4. 3.Publishing 1.Commerce 2.Entertainment 4.Communication 5.Advertising From the periphery to the centre of our lives 5
  5. 5. The Advertising Ecosystem: Focus on Users Publishers Users Advertisers & Agencies A U P Show users relevant, high-quality ads 6
  6. 6. We’ve grown quickly from small beginnings…
  7. 7. 800 exabytes Internet users worldwide Mobile Subscribers Digital information in the world – videos, photos, music, texts, etc. 2010 2010 2010 1.8 B 4.6 B
  8. 8. 800 exabytes Internet users worldwide Mobile Subscribers Digital information in the world – videos, photos, music, texts, etc. 2010 2020 2010 2020 2010 2020 53 zettabytes 1.8 B 4.6 B 5 B 10 B
  9. 9. Google Confidential and Proprietary online / week by Western Europeans 49% 1 billion The Internet today 4 Billion + Google searches per day 220 Billion+ Emails and IMs sent per day 1 Billion+ Video playbacks per day 25 hours Video uploads every minute to YouTube 250,000 Androids Activation Per Day
  10. 10. Google Confidential and Proprietary 11 It’s Also Happening in Egypt 85%of people online use search Search is the most popular online activity after e-mail 19M Online Users +43% 20M Google searches per day 96% Search Market Share in Egypt 800M Page Views/Month In Egypt
  11. 11. The Purchase Funnel Has Changed Awareness Interest Consideration Purchase Traditional Analog New Digital
  12. 12. Google Confidential and Proprietary 7.5 7 6.5 4.5 6 642.25 2.5 5 2 1.5 2 0.5 1 What do people do online? 2003 2007 Hours online / month (EU) 2012 11 16 32 80 hours of leisure time per month
  13. 13. Connect with Consumers When They Search Online with Google’s Search Solutions Connections Powered By Google 1. Google’s Search Network • #1 Search Engine in Egypt • Over 20 Million queries per day • Google Egypt reaches millions of unique users with 96% Search Market Share
  14. 14. Anatomy of Search Page 0 – 3 Sponsored Listings Natural Listings 8
  15. 15. Connect with Consumers When They Research and Pursue Passions with Google’s Content Network Connections Powered By Google 2. Google’s Content Network • Over 600,000 3rd party sites • 1# advertising network in Egypt by market share • 96% Market Share in Egypt on Search & Content • 73% Reach of Internet users worldwide • 908M unique visitors per month worldwide • 765 Billion page views / month worldwide • 800 Million page views / month in Egypt
  16. 16. The Google Content Network is the largest network available, enabling advertising connections across the Web. From Head to Tail, Thousands of Sites Mass Media Niche Media
  17. 17. Google Confidential and Proprietary 18 Your Message The most robust targeting of any network Add Demographic, Geographic, Time Exclude sites, keywords, categories Contextual Targeting By Keywords | By Categories Interest-Category Matching Placement Targeting Re-Marketing Where They Are Where They Have Been Choose Your Targeting Google Confidential and Proprietary
  18. 18. There are 4 key drivers of change Production Access Storage Cloud Computing 19
  19. 19. Vectors of Innovation Cloud computing – data and applications reside in the network Falling cost of storage 1 Ubiquitous broadband 2 Democratized tools of production 3
  20. 20. Version 1.0
  21. 21. Operating system and Productivity Software
  22. 22. Google Confidential Maintaining On-Premise Software Is Too Complex Operating system Mobile device Mobile delivery server Spam filter Security servers Email servers Backup storage servers Tape backup DB Content Repositories Database to Support Content Repositories
  23. 23. Google Apps Platform Google Apps Security ComplianceCollaborationMessaging Give students powerful messaging and collaboration tools without the usual IT hassle and cost
  24. 24. Mobile: any device, anywhere
  25. 25. Google Apps Gmail Make email a usable information tool Talk Instant communication within and outside your business Calendar Personal, shared, and public calendars Messaging Docs Simple real-time document collaboration from anywhere Start Page Your personal view of all your internal and external information Sites Easily created and edited group pages Collaboration
  26. 26. Google Apps Education Edition • free for all your users • no ads for faculty, staff, and students • 6.8GB (and growing) mail quotas • your domain name (user@school.edu) • 24x7 administrator support • advanced integration capabilities
  27. 27. Trinity College Dublin
  28. 28. Google Apps Education Edition • Google Online Challenge • http://www.google.com/onlinechallen ge/
  29. 29. Google Confidential and Proprietary Wael Fakharany Waelf@Google.com Thank You!

×