Appy Hotel present the benefits of mobile apps and mobile technology in hotel digital marketing at HSMAI Bangkok.

1. APPYHOTEL.com
Guest Touch
Points in the
Digital Age

2. Traditionally
we think of the buying
process
like this:

3. But Travel in the
Digital Age rarely has
a single linear path
from Awareness to
Purchase

4. All these sites are
Information sources.
Many have Evaluation
of Alternatives
as a UVP!

5. For the large part
OTAs and brand
websites are still
where Purchases
happen

6. Increasingly this
is happening
“On The Go”

7. Hotels are
magnificent
beasts that
reign supreme
at the top of
the tourism
food-chain

8. Google search trends reveal how interest in brands has shifted since 2004

9. ...And what happened with the advent of OTAs about about 8 years ago

10. OTAs took ownership
of bookings from
hotels in the time it
takes to launch a
single property

11. We’re witnessing
the extinction of
Direct Booking

12. What’s
Next
???

13. Doing the same thing
over and over and
expecting different
results is the definition
of INSANITY
Albert Einstein

14. RevPAR
in a post
OTA world

15. The signs of change are indeed everywhere

16. If billboards are your
idea of effective
advertising you’re
looking in the
wrong place...

17. As of Dec 2013 US web engagement is mobile 1st

18. Travel content is consumed on Mobile
about 1/3 of the time - regardless of age

19. Can you afford
to miss
the train?

20. These folks are researching a vacation.
Can they book your hotel?

21. Maximum Visibility =
Maximum Opportunity
To win direct bookings you
MUST maintain an effective
presence EVERYWHERE
and ESPECIALLY ON MOBILE

22. RevPOR
is imperative

23. Hotels must offset margins lost to OTAs and
basic marketing wisdom teaches that
it’s far easier to create revenue
from existing clients than from new ones

24. And yet when we
look at how hotels
advertise upsell of
F&B and services to
staying guests.
Fancy fliers are
pretty much the
norm.
PRINT?
REALLY?!?

25. Guests in 4-5 stars
have smartphones.
Wouldn’t you rather
be in their pocket
than on the bedside
table?

26. Loyalty apps go
beyond simply
enhancing the brand.
They create a real
opportunity to boost
RevPOR

27. Loyalty apps provide
opportunities for
consumer insights
and service levels
that were simply
unavailable before.
THIS IS THE
FUTURE OF
HOSPITALITY

28. Can you afford
to ignore it?

29. THANKS!
JP Dumas
jp@appyhotel.com
APPYHOTEL.com