Presentation by Jeroen van Velzen, CEO of The Sound of Data on Mobile in Travel. November 23, 2010 http://travel2010.be/

1. Mobile Travel (R)Evolution
MOBILE
TRAVEL
MADE EASY _

2. Customers in Travel

3. Last weeks news

6. EOY 2010 -> 35% EOY 2014 -> 94%

7. Stickyness

8. There’s an App for that!

9. Last week News II

10. Let’s build an App!

11. Let’s build an App?

12. The only way to interact with your customer while he’s enjoying
your product (i.e. traveling) is using a mobile device.

13. Practical Value
0
100
200
300
400
500
2007
2008
2009
2010 (F)
Thousands
Flight Notification Volume

14. Practical Value

15. The (perceived) practical value of your service
is the alibi to engage in a mobile relationship

16. Brand Trust
Innovation
Practical Value
Relationship
Make it personal

17. Personal Practical Value

18. Less is more!

19. Extreme intuition!

20. Extreme intuition!

21. Remove travel stress factors

22. Remove Stress ?!

23. Remove Stress ?!

24. Remove Stress ?!

25. Use all the context you can think of

26. If you are able to build the right mobile relationship
sales will be perceived as a service

27. Sales as a Service

28. Contextual | Personal | Relevant

29. Mobile Transactions
Last Minute
Insurance
Upgrades
Rebookings
Location Based
Events & Tours
Hotels
Restaurants
Transport Related
Taxi & Transit
Car rental
Public Transport

30. Remember: It’s not about the app

31. Jeroen van Velzen
TWITTER: @jeve
MOBILE: +316 13 13 17 17
MAIL: jeroen.vanvelzen@sod.nl
MOBILE
TRAVEL
MADE EASY _