Mobile Travel @ Travel2010.be TravelMedia

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Presentation by Jeroen van Velzen, CEO of The Sound of Data on Mobile in Travel. November 23, 2010 http://travel2010.be/

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Mobile Travel @ Travel2010.be TravelMedia

  1. 1. Mobile Travel (R)Evolution MOBILE TRAVEL MADE EASY _
  2. 2. Customers in Travel
  3. 3. Last weeks news
  4. 4. EOY 2010 -> 35% EOY 2014 -> 94%
  5. 5. Stickyness
  6. 6. There’s an App for that!
  7. 7. Last week News II
  8. 8. Let’s build an App!
  9. 9. Let’s build an App?
  10. 10. The only way to interact with your customer while he’s enjoying your product (i.e. traveling) is using a mobile device.
  11. 11. Practical Value 0 100 200 300 400 500 2007 2008 2009 2010 (F) Thousands Flight Notification Volume
  12. 12. Practical Value
  13. 13. The (perceived) practical value of your service is the alibi to engage in a mobile relationship
  14. 14. Brand Trust Innovation Practical Value Relationship Make it personal
  15. 15. Personal Practical Value
  16. 16. Less is more!
  17. 17. Extreme intuition!
  18. 18. Extreme intuition!
  19. 19. Remove travel stress factors
  20. 20. Remove Stress ?!
  21. 21. Remove Stress ?!
  22. 22. Remove Stress ?!
  23. 23. Use all the context you can think of
  24. 24. If you are able to build the right mobile relationship sales will be perceived as a service
  25. 25. Sales as a Service
  26. 26. Contextual | Personal | Relevant
  27. 27. Mobile Transactions Last Minute Insurance Upgrades Rebookings Location Based Events & Tours Hotels Restaurants Transport Related Taxi & Transit Car rental Public Transport
  28. 28. Remember: It’s not about the app
  29. 29. Jeroen van Velzen TWITTER: @jeve MOBILE: +316 13 13 17 17 MAIL: jeroen.vanvelzen@sod.nl MOBILE TRAVEL MADE EASY _

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