In the U.S., BlackBerry enjoys the largest market share (35 percent in the second quarter of 2010), but it is slowly but steadily dropping, according to eMarketer.“BlackBerry users demonstrate a lack of loyalty to the platform, with only 42 percent of current BlackBerry owners would opt for another BlackBerry as their next smartphone,” Mr. Elkin said. The iPhone has 28 percent of U.S. smartphone market share and Android is coming on strong with 13 percent.“Android is the fastest-growing smartphone OS—its market share tripled over past three quarters,” Mr. Elkin said. “Android has nowhere to go but up.
Increased ownership of smart devices is driving mobile Internet growth.U.S. mobile Internet users have grown from 50.9 million (16.7 percent of the population) in 2008 to 68.6 million (22.3 percent) in 2009 and 85.5 million (27.6 percent) this year.That number is projected to grow to 101.1 million (32.3 percent) next year.
In the United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and mobile campaign spending also increased by 25 to 30% over the past year, with companies shelling out just under $313 million according to the same study. Senior Analyst Mark Beccue, said that he’s forecasting U.S. sales to reach about $2.2 billion in 2010.
Top 7 Trends for Mobile Marketing
The Top 7 Mobile Marketing <br />Trends for 2011<br />Presented by:<br />Hillary Bressler<br />Founder, CEO<br />.Com Marketing<br />A Top 100 Interactive Agency Nationwide<br />www.commarketing.com<br /> 1.866.266.6584<br />
The World Has Not Changed<br />It’s Just Mobile<br />Just Enhanced<br />http://www.flickr.com/photos/prawnpie/3572053135/<br />www.dancewithshadows.com/aviation/wp-content/... <br />
#1<br />2D barcode scanning <br />A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.<br />
Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.<br />26 Apr 2010<br />
Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.<br />Mobile Marketer - March 12, 2010<br />
July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.<br />
The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly<br />www.mobilemarketer.com<br />
The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.<br />
Travel Applications for 2d Barcodes<br />Museums and Attractions<br />Interactive Exhibits<br />Restaurants<br />Transit<br />Education <br />Sports<br />When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson <br />
Considering that most people would rather lose their wallet than misplace their cell phone, it’s fitting that the next trend is…..<br />
#2<br />Digital Wallet<br />You may never have to use a leather wallet again.<br />United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009.<br />
Bargain hunting has become extremely popular with apps like RedLaser that allow users to scan product bar codes and discover it’s various prices at different retailers. <br />
Mobile ticketing, where customers can order, pay for, and validate tickets anywhere or anytime from their cell phones.<br /> Mobile ticketing transactions are expected to exceed $100 billion world wide by 2012, according to Juniper Research. <br />
#3<br />Mobile Coupons<br />High redemption rates by very engaged customers make this very appealing to retailers.<br />
Why Mobile Coupon Growth?<br /><ul><li> The high redemption rate is due to a very engaged consumer, potential geo-located relevant messages.
Help protect retailers for fraud, as it is easier to manage as they are harder to share between users.</li></li></ul><li>The nexus of mobile and social is increasingly about one key attribute—location. <br /> #4<br />Geo-Location<br />
Why Geo-Location? <br /><ul><li>The closer you get to a consumer, the more relevant an offer you can present.
Location puts you in the palm of consumers’ hand near the point of purchase.
For consumers, sharing location is all about the value exchange. They expect to get something in return for sharing where they are and what they’re doing.”</li></li></ul><li>
#5<br />Tablets<br />Tablets are changing the face of mobility and computing. By 2015, Forrester projects that tablets will represent 23% of all PC sales.<br />
Why Tablet PC’s ? <br /><ul><li>Tablet buyers are wealthier, better educated and more connected than the average U.S. adult.
For marketers, tablets’ bigger screens promise more immersive experiences.
We often see double consumption and usage on touchscreen devices versus non-touch interfaces.
Ipadpeek.com </li></li></ul><li>#6 <br />Augmented <br />Reality<br />The information about the surrounding real world of the user becomes interactive and digitally usable<br />
On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Androit.<br />
What is Layar?<br />Layar is a free Augmented Reality application for iPhone and Android smart phones. <br />When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.<br />
For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions<br />
Sparkling Queens day launch, April 2010 <br />Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.<br />Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond. <br />
#7 <br />Apps<br />App is short for Application software<br />
Amsterdam iPhone app by the Netherlands Board of Tourism<br />Is was one of the first and is still one of the best destination apps currently available.<br />
Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity. Then, complete the entire booking process right inside the app.<br />
The growth of travel applications is a huge trend in mobile marketing. Travelocity recently released an iPhone app that allows you to book hotels directly :<br />
Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. <br />The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.<br />
The secret to seeing of what is coming next is to pay close attention to the spaces where all rules are being broken. <br />