AppTo is a social app discovery platform that allows users to see what apps their friends are using, what's trending, and get recommendations. It uses a privacy-focused algorithm to show statistical data on apps' popularity among a user's friends without explicitly showing who has which app. Users can also share their favorite apps, discuss apps with friends, and get notifications on new app activity. The service aims to provide a better way to discover apps than top lists or alternative app markets through social recommendations and automated scans of social media discussions.

1. See what your friends are AppTo
May 2012
www.sqwady.com

2. Google Play has tons of apps.
How do you choose?
• Featured lists are not enough and mostly
biased.
• What are your friends using?
• What’s new and trendy?

3. - Social App Discovery
Discover apps by:
• What your friends have and
what they tend to use.
• What was recently installed in
your community.
• Follow popular blogs and
social networks.

4. - Community
Share your opinions
• Publish your favorite apps.
• Discuss apps with your
friends.

5. - Privacy Counts
Your privacy is being kept
• Only statistical information is
shared.
• AppTo does not show
explicitly which person has
which app.
• Use Facebook authentication
for secured login.

6. - Notifications and Points
Keep up to date
• Get notifications when
friends joined, commented,
or installed an app
• Get points by:
– Being the first among your
friends to install an app
– Having your friends follow you
– Publishing your favorite apps

7. - Statistical View on Apps
• How many of your friends
have an app.
• How frequently do they use it.
• How often do you use it.

8. - Additional Features
• Track your personal usage.
• Comment on apps and see comments from your friends.
• See tweets about apps.
• Get notified about new versions.
• Link to Google Play store for quick installation.

9. - Behind The Scenes
• App rating algorithm based on:
– Popularity among friends
– Real usage data (not only # installations)
– Recent installations
• Automatic scan of public resources:
– Twitter
– Facebook
– Popular Blogs
– Google Play

10. - Business model
• Advertise apps on AppTo
• Build community around Android apps

11. - Competition
• Competition types:
– Social app discovery: AppAware, AppBrain, AppsFire, Appreciate
– App Sharing Lists: Share Apps, ShareMyApps, Apps Share
– Alternative markets: Chomp, Best App Finder, Best App Market,
Moba
• How are we better:
– Rating algorithm based on real usage.
– Privacy is kept - no explicit sharing.
– Intuitive user interface.
– Automatic scan for apps in social media.

12. About SQWADY
Eyal Flato
Co-Founder & Chief Executive Officer
Eyal has more than 17 years of experience in software development and software development management. Prior to founding
Sqwady, Eyal served five years as R&D Manager and VP of R&D at Plataine, a developer of advanced manufacturing solutions.
Prior to that, Eyal was a software team leader at Kodak (NYSE: EK) and served in an elite intelligence unit in the Israel Defense
Forces as head of a technological R&D section. Eyal has a B.Sc. in Computer Science and Mathematics (1997) and M.Sc. in
Computer Science (2000) from Tel Aviv University.
Adar Shtainhart
Co-Founder & VP of Product Management
Adar has more than 12 years of experience in software and algorithm development. Prior to founding Sqwady, Adar was a senior
developer at Plataine, developing large scale software projects for traditional industry. Prior to that Adar was a developer of
mobile applications at Samsung (005930:Korea SE). Prior to that Adar led an image processing and algorithms development team
in an elite intelligence unit in the IDF. Adar has a B.Sc. in Computer Science and Mathematics (1999) and M.Sc. in Computer
Science (2006) from Tel Aviv University.
Eran Huberman
Co-Founder & VP of Research & Development
Eran has more than 15 years of experience in software development and software development management. Prior to founding
Sqwady, Eran managed an R&D group at Elbit Systems (NasdaqGS: ESLT) developing intelligence systems. Prior to that Eran led
R&D teams at Sandisk (NasdaqGS: SNDK) and served in an elite intelligence unit in the IDF in several roles including development
team leader and project manager. Eran has a B.Sc. in computer Science (1999) and MBA (2003) from Bar Ilan University.

13. Install from Google Play
www.sqwady.com