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Innovation Management: How Social Technologies are changing the Way that Companies Design Products and Services

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My presentation for IDC Directions 2013 in the Social Business Track (Santa clara, CA 3/5 and Boston 3/13).

Published in: Technology

Innovation Management: How Social Technologies are changing the Way that Companies Design Products and Services

  1. 1. Innovation Management: How SocialTechnologies are Changing The WayCompanies Design Products andServicesMichael Fauscette, GVP SBS@mfauscetteabout.me/mfauscette #directions13
  2. 2. 2#directions13 © IDC 2013
  3. 3. The Information RevolutionEconomic changes Social ChangesTechnology changes 3 #directions13 © IDC 2013
  4. 4. Business becomes social (again)Mass individualization InfluenceExperience 4 #directions13 © IDC 2013
  5. 5. Product / Service Business ModelContinuous Disruptive 5 #directions13 © IDC 2013
  6. 6. Today Customers – Partners Employees (outside the Innovation silo) Innovation Process No End-To-End System 6 #directions13 © IDC 2013
  7. 7. Innovation Process Connected Integrated System 7#directions13 © IDC 2013
  8. 8. Innovation Management ProcessIdeasource Source Collect Collaborate Develop Evaluate Select Produce Design Execute Feedback Collect Analyze 8 #directions13 © IDC 2013
  9. 9. Ideasource§  Source§  Collect 9 #directions13 © IDC 2013
  10. 10. Why?Q. What specific initiatives are you planning to conduct using social software for BUSINESS purposes in the next 12 months? Online communities Social Learning Public social network for marketing /customer service/ Application/Video Sharing Socialytics (analytic tools and applications used to Recruiting Web chat/voice/video over IP applications (including Enterprise Social Network (including activity streams) Web broadcasting Peer feedback Online office productivity Blog/Wiki File/Content sharing service "Ideasourcing (tools that are used to collect ideas/ Geo-Social networking Internal Discussion forum Prediction market "Innovation Management (more complex than External Discussion forum Crowdsourcing External micro-blog for marketing / customer service/ Internal micro-blog External Gamification (particularly behavior analytics) Internal gamification (particularly behavior analytics) 0% 5% 10% 15% 20% 25% 30% 35% 40% 10 #directions13 N=701, IDC Social Software Survey,, February 2013
  11. 11. Develop§  Evaluate§  Select 11 #directions13 © IDC 2013
  12. 12. Produce§  Design§  Execute 12 #directions13 © IDC 2013
  13. 13. Feedback§  Collect§  Analyze 13 #directions13 © IDC 2013
  14. 14. Some Things to Consider§  End-to-End Process supported by Integrated Systems§  Power of Crowdsourcing – Unlocking Distributed Expertise§  Power of Community 14 #directions13 © IDC 2013
  15. 15. Some Things to Consider§  Chief Innovation Officer?§  Culture Change Requires a Specific Plan§  Align Supporting Elements: Incentives, Organization, etc. 15 #directions13 © IDC 2013
  16. 16. Questions?Michael FauscetteGVP, Software Business Solutions@mfauscetteBlog: www.mfauscette.comabout.me/mfauscette IDC Social Business Blog https://idc-insights-community.com/ groups/it_agenda/social-business 16 #directions13 © IDC 2013

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