Main Takeaways: - Life outside the office offers many more diverse opportunities to apply product skills and mindset. - By looking for these opportunities we can not only improve our lives and societies but also grow as Product thinkers - This talk will give numerous examples and frameworks for applying Product thought to our careers, friends, families, societies, and more

1. JM Coaching & Training © 2020
www.productschool.com
Applying Product Mindset to Everyday
Life by Booking.com Group PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Applying Product Thinking Beyond Work
Group Product Manager
Booking.com
www.productschool.com

6. You Have to Believe a Version of These Things are True
Great Product thinking solves real problems
and adds real value for large groups of people
I mean...kinda cool
HOOREY!!
Not Great Product
Thinking
Great Product
Thinking

7. Therefore this skill set can have broader applications
yawn
HOOREY!!
Not Great Product
Thinking
Great Product
Thinking
You Have to Believe a Version of These Things are True

8. If Practical Applications for Supply Chain and Management have been made...
You Have to Believe a Version of These Things are True

9. ….then Product Management could have even bigger implications
You Have to Believe a Version of These Things are True

10. And if Practiced Has Benefit Also for Craft Skills
(sorry for the flywheel)
Build
Measure
Learn
You Have to Believe a Version of These Things are True

11. Two Warnings and a Promise
Warning 1: This is a line of thought and directional
It is NOT scientific or empirical in nature

12. Two Warnings and a Promise
Warning 2:
NO product talk is strictly scientific or empirical in nature

13. Two Warnings and a Promise
Promise 1:
We’ll have fun

14. Getting Started
Approach
1. State your objective
1. Cut a matrix by applications and product traits
1. Look for the themes that emerge
1. Prioritize the actions
1. Repeat

15. Objective / Intention
Examples:
● Find areas to think more critically about current events in my life
OR
● Uncover actions to get out of professional rut
● Be more meaningful with more limited social interactions
● Stop yelling at the kids so much
● Understand how can we avoid terrible peoples in wonderful offices
● Be a better partner

16. (My) Applications and Product Traits
Career Personal Societal
Defining Problems Fully
Defining Success
Not Falling In Love
Thinking Customer First
Practicing Empathy
Testing and Learning
Product
Traits
Practical
Applications

17. Applications/Traits Matrix
Defining Problems Defining Success Not Falling in
Love
Customer First /
Empathy
Test and Learn
Career
-Defining the Gap
between "here" and
"there" for career
- How do I under-
stand making it and
what are the
measures
- What measure
marks "done"
- Never being more
loyal to a product,
company, or
co-workers than
yourself
-What got you here
won't get you there
- Who are your real
stakeholders?
- What do they
really expect from
you daily/ weekly /
quarterly
- Understanding
changing roles is
part of the role
-
Personal
-Documenting an
unflinching personal
assessment
- Prioritization
everyday
- What is the
objective of
marriage,
fatherhood
- What KRs
represent my
objectives
-Prioritizing self
over situation or
status
-Embrace change
needed to pursue
happiness
- Why are people
your friends? What
is your value
proposition
-"Brand loyalty"of
your family
Societal
- Thorough root cause
understanding
- Avoiding solutioning
- What is definition
of success in
pandemic
-
- Never falling into
tribalism in
forming opinions
- Remember you
are not the norm in
society
-
- Never framing as
a binary decision
-

18. Bucket the Output / and Prioritize
.
Buckets of Themes Will Emerge
1.Gaps (Statements)
2.Warnings (Statements)
3.Considerations (Questions)
4.Exciting Opportunities

19. Repeat
● Drill down on one topic
● Leverage one trait
● Do at a different time of day / state of mind

20. Applications/Traits Matrix
Defining Problems Defining Success Not Falling in
Love
Customer First /
Empathy
Test and
Learn
Career
-Defining the Gap
between "here" and
"there" for career
- How do I under-s
stand making it
- What measure marks
"done"
- Never being more
loyal to a product,
company, or
co-workers than
yourself
-What got you
here won't get
you there
- Who are your real
stakeholders?
- What do they really
expect from you daily/
weekly / quarterly
- Understanding
changing roles is
part of the role
-
Personal
-Documenting an
unflinching personal
assessment
- Prioritization everyday
- What is the objective
of marriage,
fatherhood
- What KRs represent
my objectives
-Prioritizing self over
situation or status
-Embrace change
needed to pursue
happiness
- Why are people
your friends? What
is your value
proposition
-"Brand loyalty"of your
family
Societal
- Thorough root cause
understanding
- Avoiding
solutioning
- What is
definition of
success in
pandemic
- Never falling into
tribalism in forming
opinions
- Remember you are not
the norm in society
-
- Never framing
as a binary
decision
-

21. Final Ask
Play around with your personal topics and traits
Drop me a line about what you find for yourself or PM thinking

22. S P E A K E R
Michael Heinley
Group Product Manager
Booking.com
LinkedIn
Medium
(Under Construction)

23. Thank
You!
www.productschool.com

24. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training