The document outlines Goodwin's theory of 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of record labels, and 8) Narrative or performance-based elements. It then analyzes the music video for "No Sleep Tonight" by Enter Shikari based on these principles, finding examples that fit lyrics matching visuals, music style matching video speed, genre conventions of showing the band, notions of gaze, and a simple linear narrative.

1. Goodwin’s Theory is based on 8 main principles:
1. Links between Lyrics and Visuals
2. Links between Music and Visuals (Complimentary, Contradicting or
Amplification)
3. Genre Characteristics
4. Intertextual Reference
5. Notions of Looking (objectification of women)
6. Voyeurism (direct gaze, other people looking at artist, insight into
artists life, screens and mirrors)
7. Demands of the record label (representation of the artist)
8. Performance based, Narrative based or Concept based music videos

2. Enter Shikari – No Sleep
Tonight
 In this presentation I am going to try and
apply Goodwin’s theory to the music
video “No Sleep Tonight”
 http://www.youtube.com/watch?v=Ehzm
r79ZCoE

3. Goodwin suggests that lyrics will make constant references to visuals on screen.
In the music video for “No Sleep Tonight” for Enter Shikari the visuals relate
directly to the lyrics “You’re not getting any sleep tonight” with the band and
many more people shown in the mans back garden making a lot of noise and
shining lights onto his house making sure that he doesn’t get any sleep.

4. Goodwin suggests that the visuals on the
screen will also be representative of the
music in the song. “No Sleep Tonight” has
very fast and loud backing music and this
is supported by the use of quick cuts in the
video making the speed of the video match
the song.

5. Genre Characteristics
These are depicted as certain traits associated with a particular type of music. A
characteristic of a rock video is to have the band performing in the video. This is
imitated in the “No Sleep Tonight” video.

6. Notion of looking
Notions of looking plays on the ides of gaze and the way someone in
particular is seen. A prime example of this is the representation of
women in music videos. However Enter Shikari do not follow this trend
but still made use of the notion of looking. The scene shown below is
all in slow motion with the gaze directed at the man in the suit showing
us that the rest of the video is going to revolve around him,

7. Demands of the Record
Label
A lot of record labels have control over the
artist or band that they sign and often
decide how the artist should be
represented. However, Enter Shikari do
not have this problem as they are under
their own record label that they set up
themselves and therefore can represent
themselves how they wish.

8. Narrative
The narrative is a major part of music
videos with it being either fragmented or
linear. The storyline for “No Sleep Tonight”
is a very simple linear storyline that allows
the audience to follow, meeting the
characteristics of Goodwin’s theory.

9. After looking at Goodwin’s theory I have come
to the realisation that a hug variety of music
videos apply the theory and therefore when
creating our video it would be very important to
apply the theory.