What is a Music Video
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A music video is a promotional video for a song or artist that usually lasts the length of the track. It is used to keep artists relevant and provide additional ways for fans to consume their music. Good music videos are memorable, engage emotions, are visually interesting, follow the song's narrative if applicable, and promote the artist. The music video for "Radioactive" by Imagine Dragons is effective because it has an engaging post-apocalyptic narrative, unique muppet creatures, promotes the band, and uses high-quality editing and CGI.
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Music video proposal the black atlantic
The music video proposal summarizes the theories and approach that will be used to create a video for the song "Fragile Meadow" by the band The Black Atlantic. It will subvert audience expectations by depicting a lower class woman in a worn-down overgrown park, rather than the graceful woman and lush field suggested by the lyrics and folk music genre. The video will be shot using a Canon DSLR camera, tripod, and steadycam at the same location and dates as a previous music video for consistency.
music video - performance
This document discusses different types of music video performances. It begins by reviewing common music video styles like narrative, surrealist, and interpretative. It then focuses on performance music videos, defining performance as staging a song through dancing, singing, or as a band. Examples are provided of band performances by The Beatles and Rage Against the Machine. Dance performances by Usher and Michael Jackson are also examined. The document concludes by discussing the importance of including the singer in a performance video to build their brand and recognition. Students are then tasked with developing their own music video ideas incorporating performance elements that suit their band's image and music.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his 1992 book "Dancing in the Distraction Factory". He suggests that music videos demonstrate genre characteristics, establish relationships between lyrics and visuals as well as music and visuals, and frequently reference other forms of media. Goodwin also outlined 5 ways to analyze music videos, focusing on thought beats, narrative and performance, the star image, the relationship between visuals and songs, and technical aspects like camera work, editing, and lighting.
Music video - cutting to the beat
This document discusses post-production techniques used in music videos, including editing techniques like cutting shots to match the beat of the song. It explains how cutting to the beat can create rhythm and draw the viewer in. Special effects and color correction are also mentioned as techniques used in music videos. The document instructs students to complete tasks on the course website to understand how these techniques are applied.
Proposal revised
This proposal is for a music video to accompany the song "Crying For No Reason" by Katy B. The video aims to use a variety of shots and locations to feature performances by a ballet dancer and actor miming the song. Equipment like a steadicam, tripod, and lighting will be used to achieve clear footage. Scenes will be shot in a studio for the ballet routine and with the actor in front of a black background. The target audience is fans of dance music and the artist, who tend to be educated females and males within social classes C2 through E. The video aims to focus on the performances rather than a narrative to match the open genre and target audience.
Proposal
This proposal is for a music video for the song "Crying For No Reason" by Katy B. The video will include both narrative scenes and performance footage shot in various locations like a studio and forest. It aims to tell a story through a first-person perspective while traveling between locations. The target audience is fans of R&B, dance music, and Katy B, primarily those in social classes C2, D and E.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Definition of music video
A music video is a short film that accompanies and promotes a piece of music. Music videos come in a variety of styles from live performances to animation and conceptual approaches. Researchers have identified common elements of music videos including a relationship between the lyrics/music and visuals, reference to genres through style and iconography, close-ups of artists, and intertextual references. Key genres identified are performance-based, documentary-style, effects-driven, dance-focused, and blended performance/visual approaches. Basic video structures include performance, narrative, and conceptual styles.
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Music video proposal the black atlantic
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music video - performance
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Proposal
This proposal is for a music video for the song "Crying For No Reason" by Katy B. The video will include both narrative scenes and performance footage shot in various locations like a studio and forest. It aims to tell a story through a first-person perspective while traveling between locations. The target audience is fans of R&B, dance music, and Katy B, primarily those in social classes C2, D and E.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Definition of music video
A music video is a short film that accompanies and promotes a piece of music. Music videos come in a variety of styles from live performances to animation and conceptual approaches. Researchers have identified common elements of music videos including a relationship between the lyrics/music and visuals, reference to genres through style and iconography, close-ups of artists, and intertextual references. Key genres identified are performance-based, documentary-style, effects-driven, dance-focused, and blended performance/visual approaches. Basic video structures include performance, narrative, and conceptual styles.
Band of Horses//Goodwins Theory
Andrew Goodwin identified several common characteristics found in music videos, including a relationship between lyrics and visuals, music and visuals, and demonstrations of genre through visuals. Goodwin also notes that record labels often demand close-ups of artists and promotional elements. The music video for "Knock Knock" by Band of Horses uses disjuncture by depicting an unrelated wildlife documentary narrative despite lyrics about a relationship breakup. It includes performance shots cut to the song's tempo and employs notions of looking to connect audiences to the band.
Music video theory and andrew goodwin
There are three main types of music videos: performance, narrative, and conceptual. Performance videos primarily show the band performing, narrative videos tell a story, and conceptual videos are based around a single idea and use editing or effects. Music videos can be analyzed based on their genre characteristics, relationships between lyrics and visuals, relationships between music and visuals, demands of the record label, treatment of the body, and intertextual references.
Applying goodwin’s theory to our video
The document outlines Goodwin's 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of the record label, and 8) Performance, narrative or concept-based videos. The presentation will apply these principles to analyze the music video created for the song "Constellations" by Enter Shikari.
Synergy between digipaks and music videos
The document discusses synergy between the digipak and music video for Arctic Monkeys' album "Whatever People Say I Am, That's What I'm Not". Specifically, it notes that the main character featured on the digipak album art also appears in the music video for "When the Sun Goes Down", creating a link between the visual marketing and music content. It also analyzes the costumes in the digipak and music video, noting similarities and contrasts in the informal and formal clothing worn.
Question 1
The document discusses the conventions and influences of pop music videos. It compares the creator's original music video for "Head Full of Dreams" to videos by Coldplay and Katy Perry. Screenshots are provided that show similarities like performance and lip syncing, but differences in narrative interpretation. Key conventions used in the creator's video include love iconography, entering a fantasy world, and demonstrating characteristics of the pop music genre through dancing.
Andrew goodwin
Andrew Goodwin's book Dancing in the Distraction Factory suggests that there are 6 key characteristics of music videos, including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, addressing record label demands, including frequent references to looking, and using intertextual references. He also proposes 5 ways to analyze music videos, such as examining thought beats, narrative and performance, and the construction of star image.
Music Video Analysis
The music video is for the song "Blank Space" by Taylor Swift from her 2014 album "1989". The video was directed by Joseph Kahn and depicts Swift portraying different personas as she acts out romantic relationships that grow increasingly obsessive and volatile. Through costumes, settings, and Swift's performances, the video connects to the song's themes of love, obsession, and the singer's public persona through common music video conventions.
Sholto CR1
This document summarizes the conventions used and representations of groups in various media products created by the author. It discusses using conventions of music videos, digipaks, and websites. For the music video, it represents wildlife and environmental issues through anthropomorphized animals in an ironic way, showing how human activities like smoking and pollution impact wildlife. The video aims to construct a bittersweet representation of the relentless effects of human progress on wildlife. Overall, the author aims to represent wildlife as a united group moving towards a positive future.
Evaluation Task 1
This document analyzes how the media product (a music video) uses, develops, or challenges conventions of the singer/songwriter genre. It discusses several conventions used in the music video's album covers, website design, camera techniques, editing, lighting, props, and sets/locations. For example, it notes the use of close-up shots on the artist's face, slow pacing to match the song, natural lighting, inclusion of the artist's instrument, and filming in typical house locations. It also challenges a few conventions, such as hanging a piano from the ceiling and vertically flipping scenes. The analysis demonstrates an understanding of genre conventions and how the media product conforms to or innovates beyond expectations.
Slideshow About Me
The document summarizes the author's interests which include Xbox 360 games, music bands like Evanescence, Foo Fighters, and The Prodigy, and cars, specifically a Jaguar XF Concept car. Pictures and hyperlinks are included to provide more details about games, songs, and a video of the dream car. The author expresses a strong interest in Jaguars since childhood and a desire to own one in the future.
Directors' label
This document summarizes and compares the styles of several prominent music video directors:
- Chris Cunningham is known for bizarre but beautiful imagery in videos like Portishead's "Only You" with no band performance or narrative.
- Mark Romanek takes a photographic approach in Red Hot Chili Peppers' "Can't Stop" with emphasis on the stars and a sense of urgency from the cut.
- Spike Jonze's videos like Fatboy Slim's "Praise You" have a random, crowd-sourced, video diary quality.
- Michel Gondry uses inventive visual styles like stop motion and CGI in Bjork's "Human Behaviour" to reflect the dream-like and unpredictable lyrics.
Applying Goodwins Theory
The document provides guidance on analyzing music videos based on Goodwin's 6 points of analysis: 1) Music videos demonstrate genre characteristics through elements like stage performances or dance routines. 2) There is a relationship between the lyrics and visuals that can be illustrative, amplifying, or contradictory. 3) The relationship between the music and visuals can also be illustrative, amplifying, or contradictory. 4) Record labels often demand close ups of the artist and motifs that recur. 5) There is frequently references to looking through devices and voyeuristic treatment of women. 6) Music videos often reference other media through intertextuality. Students are asked to apply these points of analysis in a slide summarizing their findings from similar music
Music videos: Technical codes and intertextuality
The document discusses several technical codes used in music videos, including camerawork, editing, and intertextuality. It notes that camera movement, angles, shot distance, and close-ups are important for camerawork. Fast cut editing is common, as are split screens and colorization effects. Music videos often reference films, TV shows, and other music videos through intertextuality. Technical experimentation includes long takes, steadicam shots, and non-representational techniques without showing the artist. The relationship between music, visuals, lyrics, and genres is also important in music video analysis.
Music Video Powerpoint
The document outlines a plan for a student music video project. It will feature an indie/rock band and have a quirky, rock n' roll style to match the mood of the song. The goal is to appeal to current fans and draw in new audiences. Technologies like cameras, lights, and editing software will be used. A schedule is outlined, but transportation between members' homes and equipment issues pose potential problems. Financial costs, health and safety concerns are also addressed.
Turn it up Pre-production
The document provides a synopsis and production details for a music video called "Turn it Up". The music video will show the journey of two girls getting ready for a party and feature scenes of their hallucinations. It will cut between reality shots in black and white and colorful inner thoughts. Makeup and costumes will help convey the lyrics and bright, neon aesthetic. Stock footage will be sourced from Videvo and locations will include a pub, Norwich, and W16. A production schedule outlines filming over 5 days in April 2018.
Music promo production chloe read
A music video is a short film used to promote and market a song, send a message to audiences, and explain or provide context for the song. Music videos use various techniques like different camera shots, editing styles, lighting, and performances to both style the video and convey its message. There are three main types of music videos: narrative videos which tell a story related to the song, performance videos which focus on the artist singing or playing for the audience, and concept videos based around a single unusual idea or editing style.
Music promo production chloe read
A music video is a short film used to promote and market a song, send a message to audiences, and explain or provide context for the song. Music videos use various techniques like different camera shots, editing styles, lighting, and performances to both style the video and convey its message. There are three main types of music videos: narrative videos which tell a story related to the song, performance videos which focus on the artist singing or playing for the audience, and concept videos based around a single unusual idea or editing style.
Evaluation question 1
The document discusses how the media product follows conventions of real music videos. It summarizes that the titles displayed the artist name and song title over the song intro, following conventions seen in other EDM videos. It also notes the setting of beach scenes follows conventions seen in videos like Calvin Harris's "I Need Your Love". The video includes both performance and narrative scenes, combining conventions seen in music videos generally. Finally, the editing style matches the beat of the track with quick shot changes, developing conventions of fast-paced editing seen in other EDM music videos.
evaluation question 2
The document discusses how the media product develops conventions from real music videos. It analyzes videos by Pond, Tame Impala, and Temples that influenced its work. These videos lacked clear storylines, instead using performances and interpretive visuals. The media product emulated this by using basic studio performances with dynamic landscape shots and effects to add narrative. It also employed lighting effects seen in the influence videos to create a surreal feel. Unlike typical pop videos that advertise the artist, the goal of this media product was to enhance the listening experience through visually intriguing shots open to interpretation.
Pre production
Danny Watt proposes directing a music video for the song "Radioactive" by Imagine Dragons. The video will have an indie rock genre concept featuring typical conventions like abstract themes, lighting effects corresponding to the song's mood, and depictions of indie rock instruments. It will be a narrative, performance-based video linking the song's lyrics and story to visuals. The treatment outlines guidelines for a professional video, including indoor/outdoor shooting, costumes, shots of the full band performing, and editing with effects. Danny will direct with a camera operator, editor, and three actors portraying the band. His main concerns are securing appropriate filming locations and the crew's inexperience with equipment.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Styles, Conventions and Techniques
This document discusses various styles, conventions and techniques used in music videos, including:
1) In-concert footage shows bands performing live on stage or at events, while "as live" videos depict studio performances made to look live. Cutting shots to the beat of the music is also discussed.
2) Narrative videos tell a story that relates to the song's lyrics, often following a lead singer. Surrealist videos use unusual visuals and effects with little narrative connection to the lyrics.
3) Other techniques mentioned include synergy between a video and another media property, allusions to real events, pastiches mimicking other styles, and homages paying respect to other artists. Impressionist videos
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Band of Horses//Goodwins Theory
Andrew Goodwin identified several common characteristics found in music videos, including a relationship between lyrics and visuals, music and visuals, and demonstrations of genre through visuals. Goodwin also notes that record labels often demand close-ups of artists and promotional elements. The music video for "Knock Knock" by Band of Horses uses disjuncture by depicting an unrelated wildlife documentary narrative despite lyrics about a relationship breakup. It includes performance shots cut to the song's tempo and employs notions of looking to connect audiences to the band.
Music video theory and andrew goodwin
There are three main types of music videos: performance, narrative, and conceptual. Performance videos primarily show the band performing, narrative videos tell a story, and conceptual videos are based around a single idea and use editing or effects. Music videos can be analyzed based on their genre characteristics, relationships between lyrics and visuals, relationships between music and visuals, demands of the record label, treatment of the body, and intertextual references.
Applying goodwin’s theory to our video
The document outlines Goodwin's 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of the record label, and 8) Performance, narrative or concept-based videos. The presentation will apply these principles to analyze the music video created for the song "Constellations" by Enter Shikari.
Synergy between digipaks and music videos
The document discusses synergy between the digipak and music video for Arctic Monkeys' album "Whatever People Say I Am, That's What I'm Not". Specifically, it notes that the main character featured on the digipak album art also appears in the music video for "When the Sun Goes Down", creating a link between the visual marketing and music content. It also analyzes the costumes in the digipak and music video, noting similarities and contrasts in the informal and formal clothing worn.
Question 1
The document discusses the conventions and influences of pop music videos. It compares the creator's original music video for "Head Full of Dreams" to videos by Coldplay and Katy Perry. Screenshots are provided that show similarities like performance and lip syncing, but differences in narrative interpretation. Key conventions used in the creator's video include love iconography, entering a fantasy world, and demonstrating characteristics of the pop music genre through dancing.
Andrew goodwin
Andrew Goodwin's book Dancing in the Distraction Factory suggests that there are 6 key characteristics of music videos, including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, addressing record label demands, including frequent references to looking, and using intertextual references. He also proposes 5 ways to analyze music videos, such as examining thought beats, narrative and performance, and the construction of star image.
Music Video Analysis
The music video is for the song "Blank Space" by Taylor Swift from her 2014 album "1989". The video was directed by Joseph Kahn and depicts Swift portraying different personas as she acts out romantic relationships that grow increasingly obsessive and volatile. Through costumes, settings, and Swift's performances, the video connects to the song's themes of love, obsession, and the singer's public persona through common music video conventions.
Sholto CR1
This document summarizes the conventions used and representations of groups in various media products created by the author. It discusses using conventions of music videos, digipaks, and websites. For the music video, it represents wildlife and environmental issues through anthropomorphized animals in an ironic way, showing how human activities like smoking and pollution impact wildlife. The video aims to construct a bittersweet representation of the relentless effects of human progress on wildlife. Overall, the author aims to represent wildlife as a united group moving towards a positive future.
Evaluation Task 1
This document analyzes how the media product (a music video) uses, develops, or challenges conventions of the singer/songwriter genre. It discusses several conventions used in the music video's album covers, website design, camera techniques, editing, lighting, props, and sets/locations. For example, it notes the use of close-up shots on the artist's face, slow pacing to match the song, natural lighting, inclusion of the artist's instrument, and filming in typical house locations. It also challenges a few conventions, such as hanging a piano from the ceiling and vertically flipping scenes. The analysis demonstrates an understanding of genre conventions and how the media product conforms to or innovates beyond expectations.
Slideshow About Me
The document summarizes the author's interests which include Xbox 360 games, music bands like Evanescence, Foo Fighters, and The Prodigy, and cars, specifically a Jaguar XF Concept car. Pictures and hyperlinks are included to provide more details about games, songs, and a video of the dream car. The author expresses a strong interest in Jaguars since childhood and a desire to own one in the future.
Directors' label
This document summarizes and compares the styles of several prominent music video directors:
- Chris Cunningham is known for bizarre but beautiful imagery in videos like Portishead's "Only You" with no band performance or narrative.
- Mark Romanek takes a photographic approach in Red Hot Chili Peppers' "Can't Stop" with emphasis on the stars and a sense of urgency from the cut.
- Spike Jonze's videos like Fatboy Slim's "Praise You" have a random, crowd-sourced, video diary quality.
- Michel Gondry uses inventive visual styles like stop motion and CGI in Bjork's "Human Behaviour" to reflect the dream-like and unpredictable lyrics.
Applying Goodwins Theory
The document provides guidance on analyzing music videos based on Goodwin's 6 points of analysis: 1) Music videos demonstrate genre characteristics through elements like stage performances or dance routines. 2) There is a relationship between the lyrics and visuals that can be illustrative, amplifying, or contradictory. 3) The relationship between the music and visuals can also be illustrative, amplifying, or contradictory. 4) Record labels often demand close ups of the artist and motifs that recur. 5) There is frequently references to looking through devices and voyeuristic treatment of women. 6) Music videos often reference other media through intertextuality. Students are asked to apply these points of analysis in a slide summarizing their findings from similar music
Music videos: Technical codes and intertextuality
The document discusses several technical codes used in music videos, including camerawork, editing, and intertextuality. It notes that camera movement, angles, shot distance, and close-ups are important for camerawork. Fast cut editing is common, as are split screens and colorization effects. Music videos often reference films, TV shows, and other music videos through intertextuality. Technical experimentation includes long takes, steadicam shots, and non-representational techniques without showing the artist. The relationship between music, visuals, lyrics, and genres is also important in music video analysis.
Music Video Powerpoint
The document outlines a plan for a student music video project. It will feature an indie/rock band and have a quirky, rock n' roll style to match the mood of the song. The goal is to appeal to current fans and draw in new audiences. Technologies like cameras, lights, and editing software will be used. A schedule is outlined, but transportation between members' homes and equipment issues pose potential problems. Financial costs, health and safety concerns are also addressed.
Turn it up Pre-production
The document provides a synopsis and production details for a music video called "Turn it Up". The music video will show the journey of two girls getting ready for a party and feature scenes of their hallucinations. It will cut between reality shots in black and white and colorful inner thoughts. Makeup and costumes will help convey the lyrics and bright, neon aesthetic. Stock footage will be sourced from Videvo and locations will include a pub, Norwich, and W16. A production schedule outlines filming over 5 days in April 2018.
Music promo production chloe read
A music video is a short film used to promote and market a song, send a message to audiences, and explain or provide context for the song. Music videos use various techniques like different camera shots, editing styles, lighting, and performances to both style the video and convey its message. There are three main types of music videos: narrative videos which tell a story related to the song, performance videos which focus on the artist singing or playing for the audience, and concept videos based around a single unusual idea or editing style.
Music promo production chloe read
A music video is a short film used to promote and market a song, send a message to audiences, and explain or provide context for the song. Music videos use various techniques like different camera shots, editing styles, lighting, and performances to both style the video and convey its message. There are three main types of music videos: narrative videos which tell a story related to the song, performance videos which focus on the artist singing or playing for the audience, and concept videos based around a single unusual idea or editing style.
Evaluation question 1
The document discusses how the media product follows conventions of real music videos. It summarizes that the titles displayed the artist name and song title over the song intro, following conventions seen in other EDM videos. It also notes the setting of beach scenes follows conventions seen in videos like Calvin Harris's "I Need Your Love". The video includes both performance and narrative scenes, combining conventions seen in music videos generally. Finally, the editing style matches the beat of the track with quick shot changes, developing conventions of fast-paced editing seen in other EDM music videos.
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Similar to What is a Music Video
evaluation question 2
The document discusses how the media product develops conventions from real music videos. It analyzes videos by Pond, Tame Impala, and Temples that influenced its work. These videos lacked clear storylines, instead using performances and interpretive visuals. The media product emulated this by using basic studio performances with dynamic landscape shots and effects to add narrative. It also employed lighting effects seen in the influence videos to create a surreal feel. Unlike typical pop videos that advertise the artist, the goal of this media product was to enhance the listening experience through visually intriguing shots open to interpretation.
Pre production
Danny Watt proposes directing a music video for the song "Radioactive" by Imagine Dragons. The video will have an indie rock genre concept featuring typical conventions like abstract themes, lighting effects corresponding to the song's mood, and depictions of indie rock instruments. It will be a narrative, performance-based video linking the song's lyrics and story to visuals. The treatment outlines guidelines for a professional video, including indoor/outdoor shooting, costumes, shots of the full band performing, and editing with effects. Danny will direct with a camera operator, editor, and three actors portraying the band. His main concerns are securing appropriate filming locations and the crew's inexperience with equipment.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Styles, Conventions and Techniques
This document discusses various styles, conventions and techniques used in music videos, including:
1) In-concert footage shows bands performing live on stage or at events, while "as live" videos depict studio performances made to look live. Cutting shots to the beat of the music is also discussed.
2) Narrative videos tell a story that relates to the song's lyrics, often following a lead singer. Surrealist videos use unusual visuals and effects with little narrative connection to the lyrics.
3) Other techniques mentioned include synergy between a video and another media property, allusions to real events, pastiches mimicking other styles, and homages paying respect to other artists. Impressionist videos
Research into music videos
Narrative music videos tell a story through a sequence of events that run parallel to the song. They create an emotional bond between artist and viewer by presenting the artist's ideas in an engaging way that increases recall value. Performance music videos give audiences an authentic view of the artist by filming a live performance. Conceptual music videos are abstract and convey emotion/meaning through the music using creative freedom rather than relating directly to lyrics. Production of narrative videos requires developing a concept/script, scheduling shoots, location scouting, principal/supporting footage, and editing.
New unit 29 styles, conventions and techniques
The document discusses various techniques used in music videos, including in-concert footage, narrative music videos, surrealist music videos, and impressionist music videos. It provides examples for each technique and discusses how they are used to entertain audiences and enhance the artist's message or personality. The document also covers editing effects, camera techniques, and other post-production elements that can make music videos more engaging.
Music Video Script
Music videos can take many forms from narrative storylines to montages. Alternative videos are often low-budget and meant to convey a message, while rock videos typically feature the band in dark, gloomy settings performing or on tour to generate excitement. Pop videos require high budgets for props, costumes, and fast editing to keep viewers' attention, with an attractive singer in little clothing and dance routines used to emphasize their importance. Indie videos usually focus more on the lead singer and aim to portray a carefree, youthful environment, sometimes using effects to depict a drug experience.
Q1
The document discusses conventions of indie music videos. It notes that typical conventions include a focus on love and break-ups, shots of young artists, scenic natural backgrounds, a mixture of narrative scenes and performance shots, close-ups of the artist, and references to instruments like guitars. However, the author chose to challenge some conventions for their own video. They focused heavily on linking the lyrics and visuals, unlike many other indie videos, to tell a clear narrative through the video.
Research into music videos
This document discusses different types of music videos and their key characteristics. It begins by describing narrative music videos, which tell a story through a sequence of events that parallel the song. Performance music videos capture a live performance to give audiences an authentic view of the artist. Conceptual music videos are more abstract and focus on visuals over narrative or lyrics. The document then provides examples and analyses of different music videos to illustrate these styles. It also covers technical aspects like camera angles, shots, editing, and the production process.
Evaluation task 1
This document discusses conventions used in media products and how the student's slide share and music video challenge or develop conventions of real media products in the indie alternative genre. It provides examples of symbolic conventions like setting, costumes, and facial expressions as well as technical conventions like editing, camerawork, and website design. The student aims to portray their band and genre accurately while also adding their own creative flair, such as using close-up shots and connecting different elements of their marketing campaign visually.
Media task 1 presentation
The document discusses conventions used in music videos, album packaging, and band websites. It analyzes several examples and compares them to the creator's own work. For music videos, it looks at technical conventions like camerawork and editing, as well as symbolic conventions involving lighting, setting, and styling. It also examines structural and stylistic conventions for digipak album packaging and band websites. The document provides links to examples discussed and analyzes how the creator's work both follows and challenges industry conventions.
'In what ways does your media product use, develop or challenge form conventi...
The document discusses how a music promo video for a band both uses conventions of real music videos but also challenges some conventions. It is a narrative and performance based video, showing the band members in various locations. While it follows conventions like using music and color correction, it challenges conventions by only showing the lead singer performing instead of the full band. The accompanying digipak design for the album release also both follows conventions like using consistent colors and fonts, and challenges them by using a custom barcode and releasing over two discs instead of one.
Unit 29 Styles, Conventions and Techniques
The document discusses various techniques used in music videos, including in-concert footage, narrative music videos, surrealist music videos, and impressionist music videos. It provides examples for each technique and briefly explains how they are used. Specific techniques like editing, camera movements, camera angles, and mise-en-scene are also defined and demonstrated with music video examples.
Music video codes & conventions.pptx
Music videos serve to both promote the artist and their new song to gain exposure and revenue. They are typically released early in a song's cycle to drive streams and sales. Music videos use technical codes like camera angles, shots, editing, and symbolic codes like facial expressions to construct meaning. The conventions of music videos vary by genre but generally include elements of style, camerawork, editing, sound, mise-en-scene, and notions of representation.
Music video codes & conventions.pptx
Music videos have two main purposes: to promote the artist and their new song, and to generate revenue. They help drive exposure which can increase music sales and radio play. When brands strategically place products in music videos, it creates a new revenue stream for the artist. Music videos use various technical codes like camera angles, editing, and sound design as well as symbolic codes shown through facial expressions and scenery to construct meaning. The conventions used vary by genre but generally include elements of style, camerawork, editing, sound, setting, and performance.
Music video codes & conventions.pptx
Music videos have two main purposes: to promote the artist and their new song, and to generate revenue. They help drive exposure which can increase music sales and radio play. When brands strategically place products in music videos, it creates a new revenue stream for the artist. Music videos use various technical codes like camera angles, editing, and sound design as well as symbolic codes shown through facial expressions and scenery to construct meaning. The conventions used vary by genre but generally include elements of style, camerawork, editing, sound, setting, and performance.
Evaluation presentation
The document discusses the evaluation of a media production project. It describes how new media technologies were used at different stages of the project. During filming, DSLR cameras and tripods were used to capture footage. Poor camera settings on one camera resulted in low quality shots, but these were incorporated into the final video as point-of-view shots. Photoshop was used to edit images and create artwork for promotional materials. Audience feedback on the video was generally positive and highlighted effective elements like the opening sequence, but also noted areas for improvement such as adding more narrative footage.
Fateh Khaled - Evaluation 1 - In what ways does your media product use, devel...
The document discusses how a music promo video for a band called Bangladesh Bangers uses, develops, and challenges conventions of real music videos. It begins with a hybrid narrative and performance structure, and develops conventions through close-ups of the artists and actress. It challenges conventions by only featuring the lead singer in performance segments. The video also challenges conventions through its narrative introduction and casual costumes. Overall, it aims to develop conventions to keep audiences engaged while also taking some risks to be unique.
Music videos basics
The document discusses different categories of music videos including performance, conceptual, and narrative styles. Performance videos focus on the artist performing, conceptual videos are based on an idea rather than performance, and narrative videos tell a story. Popular genres like pop often use narrative styles while rock may use conceptual or performance. Examples are provided for each category to illustrate their distinguishing characteristics.
Evaluation Question 1
The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.
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RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
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This document contains two YouTube video links without any additional context or description. The videos are not viewable based on the information provided.
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The document discusses how a science fiction film sequence represents various social groups and ideas. It shows a dystopian future through time lapse footage implying advanced technology. The bleak forest suggests a barren world with no life. Typically in sci-fi, the main character is male, like the android in this sequence. It differs from other sci-fi films by making the robot appear more human. The voiceover explains that a government program introduced robots into society without telling people, but it has now gone wrong, appealing to audiences by setting up an underdog hero.
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This document summarizes how the media product uses and develops conventions of real media. It uses conventions such as:
1) A voiceover at the beginning to introduce the story and characters, similar to the film "Moon".
2) A sans-serif font style throughout, like many sci-fi films. While a serif style was considered, a simple font was used to convey the post-apocalyptic setting.
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4) A sci-fi soundtrack and use of a character theme motif
Question 4
The document describes the target audience for a film project as males aged 14-45 who enjoy science fiction in various media forms such as comics, games, and films. They are intelligent, think critically about society and technology, and are passionate about exploring unsolved problems. Further research showed that while the target audience is primarily male, science fiction audiences have become more diverse. Box office data also suggests there is a broad audience for films in the cyberpunk genre, which the opening sequence represents. Based on this, the filmmakers decided to rate the project 15 to allow for potentially strong themes like violence throughout the full film.
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The document describes the primary audience for a research project as males aged 14-45 who enjoy science, comics, action gaming, sci-fi literature, films and franchises. They are intelligent, produce new theories, and are passionate about expanding knowledge of society, technology and the universe.
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This document summarizes an audience research report for a sci-fi film. It identifies two primary target age groups for the film as 15-24 year olds and 35-44 year olds based on statistics for similar successful sci-fi films. The research also found that the audience for sci-fi films can be either mostly male or female depending on the sci-fi subgenre. Additionally, it was concluded that sci-fi film audiences often come from higher social classes and that sci-fi is a popular genre despite fewer films being released each year.
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- 1. What is a Music Video? Jack Halford
- 2. What is a Music Video A music video is a promotional text for a song/band/artist. It is a video (or short film) produced alongside a song which usually lasts the length of the track. A music video can be used to keep an artist alive and in contact with the audience and also provides an additional platform on which their music products can be consumed.
- 3. What Makes a Good Music Video? A good music video should: - Be memorable and/or unique – it should make you want to watch it again - Engage the audiences emotions and make them feel something - Be visually interesting - Follow the narrative of the song (if applicable) - Promote the band or artist - Have high quality editing (which is usually to the beat of the song)
- 4. Radioactive - Imagine Dragons What makes it a Good Music Video? Radioactive is a good music video due to the following reasons: - It has an interesting narrative accompanying the song which engages the audience. The narrative has no obvious relation to the song lyrics itself except from the fact it appears to be set within a post-apocalyptic world - The video also has a unique, memorable feature which is the living muppet-esque creatures which are fighting within the betting area.
- 5. - The video also is good as it promotes the band Imagine Dragons through cuts to the band in a cell playing and singing the song. As can be seen from the image on the right we also see them all together on multiple occasions - Another feature of the video which makes it so good is the editing and CGI used. An example of the CGI is the muppet-esque creatures and the lasers which can be seen in the above image. Radioactive - Imagine Dragons What makes it a Good Music Video?