This document defines a merchandising business as one that buys and sells goods without altering their form. Key transactions include purchasing inventory, selling inventory for cash or on credit, and receiving payment from credit sales. The primary source of revenue is sales. Examples given are retailers that sell directly to consumers and wholesalers that sell to retailers. A merchandising business' operating cycle involves purchasing inventory, selling inventory which generates sales revenue and accounts receivable, and ultimately collecting cash from sales. The document contrasts this to a service business and asks students to imagine starting their own merchandising business.