18th International Conference on Computer Games : CGamesUSA 2013 Louisville USA. IEEE, 2013 360 emotion based personas, 360 user profile, analytics, big data, campaigns, data management platform, gamification, online gaming, sentiment analysis, user personas, Custom Input/Emotion trackers in Adservers, User Targeting IQ https://www.linkedin.com/in/suhas-aggarwal-27163242/

1. Applications of Games with a
Purpose
Suhas Aggarwal
Times Internet Ltd
July 2013

2. Games with a Purpose
 Many Tasks are trivial for humans, but very
challenging for computer programs.
 People spend a lot of time playing games
 Idea :
Computation + Gameplay
People Playing GWAPS perform basic tasks
that cannot be automated. While being
entertained people produce useful data as a
side effect.

3. Collective Intelligence
 People can Tag social media –
Images/Video/Articles easily.
 Limitations - recruiting volunteers/paying
hired people, exhausting and boring, time
consuming
 Incentive is needed
 How can we make people perform the task in
an enjoyable manner?

4. Answer is -
Wanna Play!

5. Game Mechanics:
 Two players are presented with the same
social media such as image/video/article.
 Players give labels to the media
 Get points when both type the same word
 2.5 minutes to label 15 images

6. Off limit words
Learned from the game
Intention:
 obtain more specific guesses
 Get many different labels

7. When is a Particular media
object such as Image done?
 Acquired many off-limit/taboo words
 Pairs unable to agree on a word
 Repeated requests to pass on the image
At this point, media object is removed

8. Games:
 Tag Art
 Tag Earth
 Label Graphs
 Pick Quality
 Similar Choices
 Tag Articles
 Tag Videos
 Learn Programming

9. Tag Art : Displaying Painting to Tag

10. TAG ART
Tag art is a game which ask users to assign tags to pieces of
art such as paintings.Tags can be a generic label or a review
label such as excellent, okay, etc. Players can communicate
whether, they want to do review tag or generic label tag and
proceed.

11. Tagged Paintings

12. Tag Earth : Displaying Satellite Photo to Tag

13.  TAG EARTH
Tag Earth is a game which ask users to tag satellite images obtained via
Google Earth.Tags help in identifying various landmarks such as flyovers,
skyscrapers to name of some local shop in the region. Player and his/her
partner are matched according to their geographic location.Tags also
belong to a different genre in which if player feel, he and his/her partner
noticed something strange in the image, they label it as strange.

14. Tagged Satellite Images

15. LABEL GRAPHS : Displaying Graph obtained to Tag

16.  Label graphs is application of games with a purpose in statistical
analysis. Statistical graphs analysis is a major need in almost every field
from medical, astronomy, to software development.Tons of statistical
plots/data needs to be analyzed on a regular basis. For example,
companies which host dynamic web systems need to perform thorough
load testing of systems on a regular basis which require analysis of
response time plots, in hospitals cardiographic plots needs to be
analyzed etc.This game displays plots and player are asked to enter the
property of the plots. Some properties include increasing, decreasing,
peak, periodic, cyclic, finding vertex having highest degree etc. If player
and his/her partner agree on a property, they get points.Thus, labeling
the graphs with their properties can aid a lot in statistical analysis.
It can also be useful in fields such as Network Analysis, Energy Grid
Optimization, Fraud Detection, Social Graph Analysis

17. Pick Quality: Displaying A SuperHero Scene to Tag

18. PICK QUALITY
Pick Quality is a fun game utilizing ESP Game framework. In
Pick Quality, images of superheroes from various movies,
games, comics are shown to the player, they have to give the
quality of the superhero, if both players give the same
quality, they get points. After sometime,
common/predominant quality become off-limits and players
will have to type in a different quality of the superhero which
adds challenge to the game.

19. Similar Choices: Displaying A Product / (a Book here) to Tag

20.  'Similar Choices' can be used as application of games with a purpose in
Ecommerce Analytics. Different products currently active in the market are
displayed to the players. Player and his/her partner are shown a product,
they have to type in response to their product. Information about these
products is collected from online shopping websites. Responses can be cool ,
simplybest! , ok , perfect , highly recommended, must buy! , looks great! etc.
Each of these responses have a particular score. Different responses can
have same scores and answers with marginal difference eg.- 5 points are also
accepted but player and his/her partner get less points in this scenario as
compared to when their is perfect match. For example, must buy! can have
50 points, simply best - 45 points , cool - 40 points , perfect - 40 points ,
highly recommended - 40 points , ok - 25 points. If player and his/her
partner's response has a similar score , their choice is considered to be
identical and they both get certain points. In this way cumulative points of a
certain product can be calculated based on user responses and its
rating/popularity as compared to other products can be established.

21. Tagged Books
https://sites.google.cm/site/suhasprojectprofilesite/web
page/gameswithapurpose/Screenshot3.png

22. Tag Videos: Displaying A Video to Tag

23. Tag Articles: Displaying An Article Link to be Tagged

24. Tag Articles: Displaying Historic Article to Tag

25. Tag Video/Article
 Some of the interesting features of the games are –
1)User are asked to enter multiple labels, maximum three for one video or a news
article. As objects such as video or news articles contains lot of information, matching
single common keywords for these objects can be a bit difficult which will be a bit
unfair for the players. So, users are asked to enter three or less, best keywords for a
given object. For matching, these keywords might not be same strings, they are
analyzed if they belong to the same context, whether are synonyms and matched
accordingly, also a subset of keywords might be matched. If for a given object more
keywords match, more points player and his partner gets.
 2)Players can also choose the category for their labels. They can communicate with
each other to mutually agree on a category. For example, if they wish to label with
emotions they can choose emotions. Categories can be emotions, generic.
 It can also be useful in News/Video Analytics and can be used to obtain
feedback/reactions corresponding to News Articles/Videos such as excellent,
cool,happy, sad etc

26. Tagged Videos (Emotion+Generic+Synonyms)

27. Learn Programming
Learn Programming is a game that students can use to
learn programming and prepare for various exams such as
GRE, job interviews. It consists of questions regarding
geometry questions, programming questions to predict
output, spot errors in the program, word puzzles to
strengthen vocabulary, common math puzzles.
As players, play this game in their free time, they will be
able to revise important concepts in fun manner. These are
integral part of preparation and often tends to get left out
as students find it monotonous and hence, don't give time.
As they play with a partner, competitive spirit gives
enthusiasm. They can also connect, chat, discuss, share via
chatting interface.

28. Summary
 Online games provide a cheap, widespread, and fun
platform for harnessing and directing the power of the
human mind
 The large amounts of collected data will be used to train
computers for tasks like
 Search
 Object recognition
 Classification
 Sentiment Analysis
 Data validation techniques are important for credibility of
the collected information
 There is a constant need to find new game ideas or features
to maintain popularity of the games

29. Questions or Comments
 What do you think about this approach in general! Which
problems are suitable for this approach!
 What do you love about these games? What are
inefficiencies in these games?
 How do we make these games more enjoyable and
efficient in producing correct results?
Please visit –
https://sites.google.com/site/kkoolgames/