This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
This project report summarizes a brand promotional activity conducted by Colgate-Palmolive for their Colgate Sensitive Pro Relief toothpaste. The objectives were to promote the product, study consumer response, and analyze the potential for the product in Andheri. Primary research was conducted through a questionnaire distributed to 3000 customers at Korum Mall. The data collected was analyzed using Microsoft Excel. Key findings from the consumer research and analysis are discussed to understand consumer perceptions and room for improving sales of Colgate Sensitive Pro Relief toothpaste.
Dr. Reddy's Laboratories is India's second largest pharmaceutical company, founded in 1984 and headquartered in Hyderabad. It produces active pharmaceutical ingredients and finished dosages, manufacturing medicines across several therapeutic areas. In 2006-2007, Dr. Reddy's revenue was $1.5 billion, up 24.3% from the previous year. It became the first Indian company listed on the New York Stock Exchange in 2001 and has over 8,255 employees. Dr. Reddy's controls its entire supply chain, implements efficient new product development processes, and adheres to high corporate governance standards, contributing to its success.
Presentation contains general information of Johnson and Johnson, Different types of analysis of the brand- J & J and famous marketing campaigns.
It also gives information regarding current ventures of Johnson and Johnson and their effect on the expected growth of the company.
Report of activities of trade creditors section of the acme laboratories ltdMd Parvez Khan
The document provides an overview of The ACME Laboratories Ltd., one of the largest pharmaceutical companies in Bangladesh. It discusses the company's background, vision, mission, goals, objectives, core values, departments, products, and financial highlights. Key details include that ACME was established in 1954 and is the third largest manufacturer and exporter of pharmaceutical products in Bangladesh. It has over 20 sales centers across the country and exports to over 15 countries. The report also outlines the company's vision to ensure health, vigor and happiness for all through producing high quality and affordable medicines.
Internationalization strategy of emergitng market firmsberstiss
This document presents a typology of internationalization strategies for firms from emerging markets. Through a literature review and analysis of 138 multinational enterprises, the author identifies four main strategies: 1) Multinational Challengers target global markets and pursue simultaneous expansion, 2) Global Exporters/Importers expand incrementally to close markets, 3) OEM/ODM firms follow clients globally through subcontracting and 4) Regional Exporter/Importers initially focus on developing country exports. The typology is intended to classify emerging market firms and identify characteristics of their internationalization approaches.
Report on MANAGEMENT PRACTICES IN BEXIMCO PHARMAArif Hossain
This document discusses management practices at Beximco Pharmaceuticals Limited (BPL), the largest pharmaceutical company in Bangladesh. It provides an overview of BPL, including its organizational structure and the duties performed by different executives. It then examines BPL's planning process, including the different types of planning it uses, the steps in its planning process, and how it sets objectives in a hierarchy. The document also discusses how BPL uses management by objectives and outlines its strategic planning process.
This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
This project report summarizes a brand promotional activity conducted by Colgate-Palmolive for their Colgate Sensitive Pro Relief toothpaste. The objectives were to promote the product, study consumer response, and analyze the potential for the product in Andheri. Primary research was conducted through a questionnaire distributed to 3000 customers at Korum Mall. The data collected was analyzed using Microsoft Excel. Key findings from the consumer research and analysis are discussed to understand consumer perceptions and room for improving sales of Colgate Sensitive Pro Relief toothpaste.
Dr. Reddy's Laboratories is India's second largest pharmaceutical company, founded in 1984 and headquartered in Hyderabad. It produces active pharmaceutical ingredients and finished dosages, manufacturing medicines across several therapeutic areas. In 2006-2007, Dr. Reddy's revenue was $1.5 billion, up 24.3% from the previous year. It became the first Indian company listed on the New York Stock Exchange in 2001 and has over 8,255 employees. Dr. Reddy's controls its entire supply chain, implements efficient new product development processes, and adheres to high corporate governance standards, contributing to its success.
Presentation contains general information of Johnson and Johnson, Different types of analysis of the brand- J & J and famous marketing campaigns.
It also gives information regarding current ventures of Johnson and Johnson and their effect on the expected growth of the company.
Report of activities of trade creditors section of the acme laboratories ltdMd Parvez Khan
The document provides an overview of The ACME Laboratories Ltd., one of the largest pharmaceutical companies in Bangladesh. It discusses the company's background, vision, mission, goals, objectives, core values, departments, products, and financial highlights. Key details include that ACME was established in 1954 and is the third largest manufacturer and exporter of pharmaceutical products in Bangladesh. It has over 20 sales centers across the country and exports to over 15 countries. The report also outlines the company's vision to ensure health, vigor and happiness for all through producing high quality and affordable medicines.
Internationalization strategy of emergitng market firmsberstiss
This document presents a typology of internationalization strategies for firms from emerging markets. Through a literature review and analysis of 138 multinational enterprises, the author identifies four main strategies: 1) Multinational Challengers target global markets and pursue simultaneous expansion, 2) Global Exporters/Importers expand incrementally to close markets, 3) OEM/ODM firms follow clients globally through subcontracting and 4) Regional Exporter/Importers initially focus on developing country exports. The typology is intended to classify emerging market firms and identify characteristics of their internationalization approaches.
Report on MANAGEMENT PRACTICES IN BEXIMCO PHARMAArif Hossain
This document discusses management practices at Beximco Pharmaceuticals Limited (BPL), the largest pharmaceutical company in Bangladesh. It provides an overview of BPL, including its organizational structure and the duties performed by different executives. It then examines BPL's planning process, including the different types of planning it uses, the steps in its planning process, and how it sets objectives in a hierarchy. The document also discusses how BPL uses management by objectives and outlines its strategic planning process.
Procter & gamble marketing strtergy MBA PPT OF MARKETING Babasab Patil
This presentation provides an overview of Procter & Gamble (P&G), including its industry, history, brands, objectives, competitors and marketing strategies. P&G is a leading consumer goods company that markets household products like Tide, Pantene, Bounty and Charmin. The presentation discusses P&G's orientation, SWOT analysis, brand features, competitors like Unilever and Colgate, and strategies for addressing strengths and weaknesses of rivals.
1. This document provides an overview and analysis of the marketing strategies of PRAN-RFL Group, a leading food and beverage manufacturer in Bangladesh.
2. It analyzes PRAN's current product portfolio using the Boston Consulting Group matrix and identifies stars, cash cows, question marks, and dogs. It also discusses PRAN's use of cost leadership and differentiation strategies.
3. The document examines PRAN's international expansion and new product development using Ansoff's Matrix, identifying strategies of market penetration, market development, product development, and diversification.
Patanjali Ayurved Limited is an Indian FMCG company established in 2006 by Balkrishna and Baba Ramdev to establish Ayurveda according to modern science and technology. It manufactures herbal and mineral products from its headquarters in Haridwar. Revenue has grown rapidly from 163 crores in 2009-10 to an estimated 5000 crores in 2015-16, aiming to reach 10,000 crores by 2016-17. Patanjali's vision is to target the FMCG market and achieve revenue of 10,000 crores by 2017.
This document provides an overview of the pharmaceutical industry in India. It discusses the history and growth of the Indian pharmaceutical market. It also describes the various types of companies, customers, marketing approaches, distribution channels, roles of sales, marketing, and other teams, pricing regulations, and opportunities and changes in the industry. The document is an extensive guide covering many aspects of the pharmaceutical business in India.
Sun Pharmaceuticals is an Indian pharmaceutical company with strong global presence. It has strengths in its expanding emerging markets business, successful acquisition of Ranbaxy, ANDA approvals, and brand presence in India. Opportunities exist in oncology drugs, expanding retail offerings, outsourcing manufacturing, and leveraging Ranbaxy's OTC drugs. However, it faces weaknesses like underperforming subsidiaries, regulatory issues, and pricing controls. Threats include growing generic competition, currency fluctuations, drug pricing policies, and potential financial crunch from acquisitions.
Marketing Myopia by Theodore Levitt argues that companies focus too much on their products instead of understanding customers' needs. He asserts there are no growth industries, only growth opportunities. When companies define themselves by their products rather than by the customer needs they meet, they risk becoming obsolete. Levitt provides examples of once dominant industries like railroads and movies that declined due to a failure to adapt to changing customer demands. He encourages companies to take a broader view of their industry and role in satisfying customer needs to sustain long term growth.
The document discusses the retail sector in India. It notes that the organized retail market is growing at 35% annually while unorganized retail grows at 6%. India has been ranked the most attractive emerging market for retail investment for three consecutive years. The retail sector is witnessing a shift from traditional markets to newer formats like department stores, malls, and supermarkets. Organized retail is growing due to factors like professional practices, branding, funding availability, and demographic changes in India. The document then describes different types of retailers and concludes with a discussion of retail pricing, transfer mechanisms, sales techniques, and customer service.
Dabur is India's fourth largest FMCG company. It focuses on herbal and natural products and has a large rural market presence with over 2.5 million retail outlets. Some key rural marketing strategies used by Dabur include promotional activities like TV/radio ads and local events, regional branding, and a large network of distributors, wholesalers, agents and retailers. Dabur also provides sales training to shopkeepers on marketing through its ASTRA program. Going forward, opportunities exist in rural exports, partnerships with companies like IOC, and raising immunity awareness in schools.
Johnson & Johnson is a multinational brand with headquarter in New Jersey, United states of America. The presentation include the overview, Product Innovations, Innovation & Environment, Covid19 Vaccine briefly.
Johnson & Johnson was founded in 1886 in New Jersey by brothers Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. It began as a small company producing sterile surgical dressings and antiseptic solutions. Over time, Johnson & Johnson expanded its product line to include first aid kits, baby products like powder and shampoo, dental floss, and Band-Aids. The company has grown to become a global healthcare leader through innovation and expanding its operations internationally throughout the 20th century.
This document provides an analysis of Johnson & Johnson, a global healthcare company. It begins with an overview of the company's history and operations, including its founding in 1886 and presence in over 60 countries. It then analyzes Johnson & Johnson's business segments, competitors, mergers and acquisitions, sales, value chain, and SWOT profile. The document also performs a PEST analysis and recommends how Johnson & Johnson can improve its response to quality control issues to restore its reputation. In summary, the document analyzes Johnson & Johnson's global business environment through an examination of its operations, strategy, and external factors.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
This document includes various elements of Brand Analysis on India's leading FMCG (Ayurveda) firm- Emami Ltd. Makers of Navratna Oil, Fair & Handsome, Boroplus cream etc.
Dabur is the fourth largest FMCG company in India with annual revenues of over INR 7,800 crores. It is India's most trusted name and the world's largest Ayurvedic medicine manufacturer. Dabur has a presence in over 60 countries and 17 manufacturing plants in India. It has a wide distribution network of over 4,500 distributors and 2.5 million retail outlets. Dabur's major competitors include HUL, Himalaya, Colgate, Godrej Consumer, Marico, P&G, Unilever, and Gillette. The company responds to changes in its environment by expanding into new product categories, increasing R&D, using innovations to separate combined product markets, and
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. While PRAN-RFL has strengths in distribution and resources, opportunities exist in exports, franchising abroad, and pursuing competitors' weak distribution channels.
Research report on financial analysis of hul & gcplhiteshkrohra
This document is a project report submitted by Mr. Hitesh Rohra for his M.Com degree. The report analyzes the financial performance of Hindustan Unilever Limited and Godrej Consumer Products Limited over the past 10 years. It includes an executive summary of the companies, a table of contents, and sections analyzing both companies for short term investment, long term investment, short term lending, long term lending, strategies and financial efficiency. The purpose is to evaluate the financial health and future potential of the two FMCG companies.
Mankind Pharma is an Indian pharmaceutical company that was founded in 1995 with a goal of providing quality medicines at affordable prices. It has since grown to become the 8th largest drug manufacturer in India with a diverse portfolio that includes medicines, veterinary products, and personal care items. Mankind employs an aggressive marketing strategy focused on rural areas using a large network of medical representatives. Their competitive advantages include offering low prices tailored to price-sensitive rural customers, and an emphasis on marketing and sales over research. Their growth strategy focuses on international expansion while continuing to strengthen their portfolio and tackle industry challenges.
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.
Porter's Five Forces model analyzes five competitive forces that shape an industry: 1) rivalry among existing competitors, 2) threat of new entrants, 3) bargaining power of suppliers, 4) bargaining power of buyers, and 5) threat of substitute products. The model helps businesses understand the profitability and attractiveness of an industry sector by identifying its weaknesses and strengths. Analyzing these competitive forces can help companies improve their profitability by adjusting their strategy accordingly.
Procter & gamble marketing strtergy MBA PPT OF MARKETING Babasab Patil
This presentation provides an overview of Procter & Gamble (P&G), including its industry, history, brands, objectives, competitors and marketing strategies. P&G is a leading consumer goods company that markets household products like Tide, Pantene, Bounty and Charmin. The presentation discusses P&G's orientation, SWOT analysis, brand features, competitors like Unilever and Colgate, and strategies for addressing strengths and weaknesses of rivals.
1. This document provides an overview and analysis of the marketing strategies of PRAN-RFL Group, a leading food and beverage manufacturer in Bangladesh.
2. It analyzes PRAN's current product portfolio using the Boston Consulting Group matrix and identifies stars, cash cows, question marks, and dogs. It also discusses PRAN's use of cost leadership and differentiation strategies.
3. The document examines PRAN's international expansion and new product development using Ansoff's Matrix, identifying strategies of market penetration, market development, product development, and diversification.
Patanjali Ayurved Limited is an Indian FMCG company established in 2006 by Balkrishna and Baba Ramdev to establish Ayurveda according to modern science and technology. It manufactures herbal and mineral products from its headquarters in Haridwar. Revenue has grown rapidly from 163 crores in 2009-10 to an estimated 5000 crores in 2015-16, aiming to reach 10,000 crores by 2016-17. Patanjali's vision is to target the FMCG market and achieve revenue of 10,000 crores by 2017.
This document provides an overview of the pharmaceutical industry in India. It discusses the history and growth of the Indian pharmaceutical market. It also describes the various types of companies, customers, marketing approaches, distribution channels, roles of sales, marketing, and other teams, pricing regulations, and opportunities and changes in the industry. The document is an extensive guide covering many aspects of the pharmaceutical business in India.
Sun Pharmaceuticals is an Indian pharmaceutical company with strong global presence. It has strengths in its expanding emerging markets business, successful acquisition of Ranbaxy, ANDA approvals, and brand presence in India. Opportunities exist in oncology drugs, expanding retail offerings, outsourcing manufacturing, and leveraging Ranbaxy's OTC drugs. However, it faces weaknesses like underperforming subsidiaries, regulatory issues, and pricing controls. Threats include growing generic competition, currency fluctuations, drug pricing policies, and potential financial crunch from acquisitions.
Marketing Myopia by Theodore Levitt argues that companies focus too much on their products instead of understanding customers' needs. He asserts there are no growth industries, only growth opportunities. When companies define themselves by their products rather than by the customer needs they meet, they risk becoming obsolete. Levitt provides examples of once dominant industries like railroads and movies that declined due to a failure to adapt to changing customer demands. He encourages companies to take a broader view of their industry and role in satisfying customer needs to sustain long term growth.
The document discusses the retail sector in India. It notes that the organized retail market is growing at 35% annually while unorganized retail grows at 6%. India has been ranked the most attractive emerging market for retail investment for three consecutive years. The retail sector is witnessing a shift from traditional markets to newer formats like department stores, malls, and supermarkets. Organized retail is growing due to factors like professional practices, branding, funding availability, and demographic changes in India. The document then describes different types of retailers and concludes with a discussion of retail pricing, transfer mechanisms, sales techniques, and customer service.
Dabur is India's fourth largest FMCG company. It focuses on herbal and natural products and has a large rural market presence with over 2.5 million retail outlets. Some key rural marketing strategies used by Dabur include promotional activities like TV/radio ads and local events, regional branding, and a large network of distributors, wholesalers, agents and retailers. Dabur also provides sales training to shopkeepers on marketing through its ASTRA program. Going forward, opportunities exist in rural exports, partnerships with companies like IOC, and raising immunity awareness in schools.
Johnson & Johnson is a multinational brand with headquarter in New Jersey, United states of America. The presentation include the overview, Product Innovations, Innovation & Environment, Covid19 Vaccine briefly.
Johnson & Johnson was founded in 1886 in New Jersey by brothers Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. It began as a small company producing sterile surgical dressings and antiseptic solutions. Over time, Johnson & Johnson expanded its product line to include first aid kits, baby products like powder and shampoo, dental floss, and Band-Aids. The company has grown to become a global healthcare leader through innovation and expanding its operations internationally throughout the 20th century.
This document provides an analysis of Johnson & Johnson, a global healthcare company. It begins with an overview of the company's history and operations, including its founding in 1886 and presence in over 60 countries. It then analyzes Johnson & Johnson's business segments, competitors, mergers and acquisitions, sales, value chain, and SWOT profile. The document also performs a PEST analysis and recommends how Johnson & Johnson can improve its response to quality control issues to restore its reputation. In summary, the document analyzes Johnson & Johnson's global business environment through an examination of its operations, strategy, and external factors.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
This document includes various elements of Brand Analysis on India's leading FMCG (Ayurveda) firm- Emami Ltd. Makers of Navratna Oil, Fair & Handsome, Boroplus cream etc.
Dabur is the fourth largest FMCG company in India with annual revenues of over INR 7,800 crores. It is India's most trusted name and the world's largest Ayurvedic medicine manufacturer. Dabur has a presence in over 60 countries and 17 manufacturing plants in India. It has a wide distribution network of over 4,500 distributors and 2.5 million retail outlets. Dabur's major competitors include HUL, Himalaya, Colgate, Godrej Consumer, Marico, P&G, Unilever, and Gillette. The company responds to changes in its environment by expanding into new product categories, increasing R&D, using innovations to separate combined product markets, and
PRAN-RFL Group is a large conglomerate in Bangladesh with 17 associated companies in food and beverages, property, agro, and plastics. Their mission is to reduce poverty through profitable enterprises and employment. They produce a wide range of products from juices to building materials. PRAN has established strong brand recognition in Bangladesh and exports products to over 70 countries. While PRAN-RFL has strengths in distribution and resources, opportunities exist in exports, franchising abroad, and pursuing competitors' weak distribution channels.
Research report on financial analysis of hul & gcplhiteshkrohra
This document is a project report submitted by Mr. Hitesh Rohra for his M.Com degree. The report analyzes the financial performance of Hindustan Unilever Limited and Godrej Consumer Products Limited over the past 10 years. It includes an executive summary of the companies, a table of contents, and sections analyzing both companies for short term investment, long term investment, short term lending, long term lending, strategies and financial efficiency. The purpose is to evaluate the financial health and future potential of the two FMCG companies.
Mankind Pharma is an Indian pharmaceutical company that was founded in 1995 with a goal of providing quality medicines at affordable prices. It has since grown to become the 8th largest drug manufacturer in India with a diverse portfolio that includes medicines, veterinary products, and personal care items. Mankind employs an aggressive marketing strategy focused on rural areas using a large network of medical representatives. Their competitive advantages include offering low prices tailored to price-sensitive rural customers, and an emphasis on marketing and sales over research. Their growth strategy focuses on international expansion while continuing to strengthen their portfolio and tackle industry challenges.
Asian Paints is India's largest paint manufacturer that uses a distribution channel of over 35,000 dealers to sell its products. It faces challenges in managing seasonal demand fluctuations and servicing dealers from over 100 warehouses storing 3000 SKUs. The presentation discusses Asian Paints' distribution channel which involves moving products from manufacturers to wholesalers to retailers and finally consumers, and the types of intermediaries used in its selective distribution approach.
Porter's Five Forces model analyzes five competitive forces that shape an industry: 1) rivalry among existing competitors, 2) threat of new entrants, 3) bargaining power of suppliers, 4) bargaining power of buyers, and 5) threat of substitute products. The model helps businesses understand the profitability and attractiveness of an industry sector by identifying its weaknesses and strengths. Analyzing these competitive forces can help companies improve their profitability by adjusting their strategy accordingly.
Marketing Proposal with chemical manufacturing and pharmaceuticals manufactur...Wenting Zhang, PMP
This document provides a proposal for identifying a brand positioning strategy for Weaver and Company. It begins with a market review of the pharmaceutical manufacturing industry, including an analysis of key characteristics, trends, target markets, and product categories. It then performs a SWOT analysis and proposes a process to assess positioning, including conducting customer research to identify the ideal perceived position and evaluating Weaver and Company's current position. Finally, it recommends using web analytics to track the company website and better measure the effectiveness of marketing strategies over time. The proposal identifies establishing a differentiated positioning as important to stand out from competitors in the industry.
This document discusses analyzing a company's external environment including the general environment, industry environment, and competitor environment. It defines opportunities and threats as conditions in the general environment that could help or hinder strategic competitiveness. It also describes Porter's five forces model for industry environment analysis and discusses analyzing competitors, strategic groups, and key success factors.
Generation and Screening of Project Ideas Vivek Goyal
It is contain all about Generation of ideas, How to monitoring the environment, corporate appraisal, Profit potential of industries, Porter Models, Scouting of projects ideas, preliminary Screening, Project rating Index, sources of Positive Net present Value, On being an Entrepreneur
This document discusses analyzing a company's external environment and competitors. It describes performing a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It also explains Porter's Five Forces model to evaluate competitive pressures from new entrants, suppliers, buyers, substitutes, and rivalry. Competitor analysis involves understanding a competitor's assumptions, strategies, objectives, capabilities, and likely responses to changes in the competitive environment. The purpose is to develop strategies that leverage a company's advantages relative to competitors.
This document summarizes key concepts from Chapter 3 of BPL 5100 related to analyzing the business environment and industry forces. It defines environmental awareness and forecasting, discusses favorable and unfavorable conditions for businesses. It then outlines the generic (macro) environment including economic, social, cultural, technological, political/legal factors. Finally, it discusses analyzing industry forces using Porter's five forces model, including rivalry, potential new entrants, supplier power, buyer power, and substitutes.
Ayman Global challenges in pharmaceutical industryAyman samy
This document discusses global challenges facing the pharmaceutical industry and strategies for gaining a competitive edge. It outlines current challenges related to high production costs, hiring talent, investments in capital and assets, and aggressive investments. Upcoming challenges include increasing costs, more competition, financial crises, poor research, and changing markets. To gain an edge, companies must develop competencies in their medical representatives including strong selling, communication, and customer skills as well as product and market knowledge. The document provides two examples of specific products and strategies used to penetrate new markets and regain customers to outperform competitors.
The document provides an overview of analyzing a business's external and internal environment. It discusses the macro environment including political, economic, social, technological, and legal factors. It also discusses the micro environment including customers, competitors, suppliers, and other stakeholders. It introduces Porter's five forces model for analyzing industry competition. Additionally, it covers analyzing a business's internal structure, culture, and resources. Key frameworks discussed for environmental analysis include PESTEL/PESTLE, ETOP, and SWOT. The purpose is to understand all relevant external and internal factors that could impact a business.
The document provides an overview of key concepts for business planning and entrepreneurship including critical success factors, Porter's five forces model, competitive advantage, generic strategies, value chain analysis, and measures of success. It also profiles several leading Indian entrepreneurs such as John Bissell of Fabindia, Vishal Talreja of Dream a Dream, and Narendra Mukumbi who was named Entrepreneur of the Year. The document compares the prior and contemporary business environments and their differences in areas like manufacturing, marketing, and management organizations.
The document discusses Porter's five forces model for analyzing industry competition. It describes the five competitive forces as the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, the bargaining power of buyers, and rivalry among existing competitors. It explains that analyzing these forces can help companies understand the industry and make strategic decisions.
The document provides an overview of conducting a situation analysis for developing a company's strategy. It discusses assessing the industry structure using Porter's five forces model. It also covers analyzing competitors, customers, and a company's core capabilities to understand the environment and lay the foundation for strategy development.
The document provides an overview of conducting a situation analysis for developing a company's strategy. It discusses analyzing the industry structure using Porter's five forces model. It also covers understanding competitors, customers, and a company's core capabilities to assess the forces shaping the industry and lay the foundation for strategy development.
environmental issues- threat or opportunities Shivam Gupta
environmental issues- threat or opportunities. Marketing management presentation. done by PGDM students of marketing specialization from Sri Balaji Society. Taking Coca-Cola as an example to understand the study.
This document provides an overview of a strategic planning and policy analysis course. The 3 main points are:
1) The course aims to teach students how to analyze an organization's strengths, weaknesses, opportunities, and threats in order to formulate strategic plans and goals.
2) Students will learn how to think strategically about a company and its business position to gain a competitive advantage.
3) Strategic planning involves analyzing where a company currently stands, where it wants to be in the future, and how it will get there.
Fundamental analysis is a technique used to evaluate securities based on their underlying financial and business factors like management, products, revenue, profits, competition and more. It helps answer questions about a company's growth prospects, profitability, debt repayment ability and accounting practices. The analysis involves examining macroeconomic indicators, industries, Porter's five forces, financial statements and non-financial aspects of a company like its history, management, technology, products, marketing and more. SWOT analysis is also used to assess the company's internal strengths and weaknesses along with external opportunities and threats. The overall goal is to determine the intrinsic value of a company's shares.
The document discusses strategic analysis and industry/competitive analysis. It provides an overview of the key components of strategic analysis including assessing the external environment, industry conditions, competitors, and a company's internal resources. It then discusses the 7 questions that should be answered when conducting industry and competitive analysis: 1) industry's economic traits, 2) competitive forces, 3) drivers of industry change, 4) competitive positions of rivals, 5) competitive moves of rivals, 6) key success factors, and 7) overall industry attractiveness.
Kroger operates in the highly competitive retail grocery industry. Porter's Five Forces analysis shows rivalry is high but threats of new entrants, substitutes, and suppliers are low to moderate. Kroger differentiates through quality, variety, and service while also achieving low costs through economies of scale. Key risks include competition and macroeconomic factors while success relies on growth, products/services, and price. Accounting methods like inventory costing and depreciation involve estimates that could impact valuation. Profitability analysis uses ratios to evaluate operating efficiency and performance over time.
The document provides an overview of strategic planning including the five tasks of strategic planning: forming a vision, setting objectives, crafting a strategy, implementing the strategy, and evaluating performance. It discusses factors that shape strategy choices, three tests for the best strategy (performance, competitive advantage, and fit), and analyzing industry environment to design competitive strategy using Porter's five forces model. It also outlines considerations for strategy implementation and execution.
This document discusses various business level strategies including Michael Porter's competitive strategies of cost leadership, differentiation, and focus. It defines each strategy and provides examples of how organizations can achieve them. Cost leadership involves reducing production costs below competitors through economies of scale, technology, and raw materials. Differentiation strategy makes a product unique through innovation, quality, reliability, and customization. Focus strategy targets a niche market segment through specialized products and marketing. The document also discusses Porter's five forces model of competition and how to analyze competitors and the external environment through SWOT and PESTLE analyses.
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Developing linkage among transactional value, acquisition value, relationship value and the cycle of failure of the informal service sector of uncertainty avoidance society
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This document provides information on frequency distributions, cross-tabulation, hypothesis testing, and analysis of variance. It defines key terms like frequency distribution, measures of location and variability, cross-tabulation, chi-square test, and one-way ANOVA. It also outlines the general procedures for hypothesis testing and conducting one-way ANOVA, including decomposing total variation, measuring effects, and interpreting results.
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Advertising is a form of communication intended to convince the audiences or consumers to purchase or take some action upon products, information or services. In this study, we tried to find out the impact of advertising on consumers’ minds about the product and their buying behavior. We have surveyed 100 respondents who are studying in the universities of the southern part of Bangladesh to identify the relationship between consumer buying behavior and advertisement. We mainly collected our data from three universities which are Khulna University, University of Barisal and Patuakhali Science and Technology University. The major finding of our study after analyzing all data is that there is a positive impact of advertising on consumer’s buying behavior and advertising plays a vital role to know about a new product.
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Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, toys, processed foods, and many other consumables. The term was coined by Neil H. Borden in 'The Concept of the Marketing Mix' in 1965. FMCGs generally have a short shelf life. Some FMCGs, such as meat, fruits and vegetables, dairy products, and baked goods, are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks, and cleaning products have high turnover rates.
Nestle faced accusations over marketing infant formula in the Third World. Critics charged that aggressive marketing discouraged breastfeeding, contributing to malnutrition and death. While Nestle defended its practices, it ultimately adopted new policies in line with WHO recommendations, including limiting advertising and promoting breastfeeding. The case highlighted corporations' responsibilities in considering public health and cultural factors when operating globally.
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Application of strategic management and its impact on acme laboratories ltd in bangladesh problems and prospects
1.
2. Md. Enamul Islam Shemul
Student of Patuakhali Science and Technology
University
Faculty of Business Administration and
Management
Session 2013-14
3. Our selected topic name is “Application of strategic
management and its impact on ACME Laboratories Ltd
in Bangladesh: problems and prospects”
4. Introduction
A company’s strategy is the game plan management is
using to stake out a market position, conduct its
operations, attract and please customers, compete
successfully, and achieve organizational objectives.
ACME Laboratories Ltd is the famous pharmaceutical
company in Bangladesh and it has been continuously
in the 2nd position among all national and
multinational companies . The sales turnover of The
ACME laboratories was more than US$ 60 million with
about a large product line containing 272 products
5. Objectives of the Report
The major objective of making this report is to know
about the strategic management of the company. Besides
this there are some other additional objectives which are
given below:
Determine the core competencies of the company.
To know about the value chain of the company.
To know about the current strategy of the company.
To know about the marketing mix of the company
6. Methodology of the Report:
Methodology implies the way of making the report. It is
crucial for every report to have a better methodology so
that as much as data are collected. The information is
collected from Secondary sources.
• Information collected from ACME Laboratories Ltd .
• Information collected from various publications,
books, files and Internet
7. Corporate background
ACME Group is one of the leading and diversified global
conglomerates in Bangladesh.
Year of Establishment (Initially as a Partnership): 1954
Incorporated as a Private Limited Company: 1976
Company reached golden jubilee: 1995
Awarded ISO-9001 Certificate: 1999
Position
Product line: 272
Number of Employees: 3000+
Last year turn over: $60 million
8. Industry and Competitive Analysis
Dominant Economic Features of the Industry:
Market Size & Growth Rate:
Scope of Competitive Rivalry
Number of Rivals and their Relative size
Type of Distribution Channels
Product Innovation
Product differentiation
Capital Requirement
Economies of scale
Industry Profitability
9. Porter’s Five Forces Model
Threat from substitute products : Three factors play vital role in
strengthening the competitive pressure from substitute products which
are whether attractively priced substitute products are available, how
satisfactory the substitute products are in terms of quality,
performance and other relevant attributes, and the ease with which
buyers can switch to substitutes.
Bargaining power of suppliers: Bargaining power of suppliers in this
industry is moderately low. Most of the manufacturers in this industry
import raw materials directly from abroad which constitute low
dependency on the raw materials suppliers.
Bargaining power of buyers : As the end-consumers are not the
decision maker here, the buyer characteristics in pharmaceutical
industry are somewhat different from other consumer products. The
decision makers are mainly physicians and chemist or retailers. There
are around 120,000 physicians around the country to whom the
competitors visit regularly to promote their products
10. Threat of new entrants: Threat of new entrants
refers to the threat new competitors pose to existing
competitors in an industry. A profitable industry will
attract more competitors looking to achieve profits.
Intensity of Rivalry among Competitors: The
intensity of rivalry among competitors in an industry
refers to the extent to which firms within an industry
put pressure on one another and limit each other’s
profit potential.
11. The driving forces of the industry
Technological change: Significant change in
technology is working as a major driving force in our
pharmaceutical industry.
Changes in the long-term industry growth rate:
Shifts in industry growth up or down are a driving
force for industry change – affecting the balance
between industry supply and buyer demand.
Marketing Innovation : major firms are introducing
new ways to market their brands to spark a burst of
these sorts of buyer interest, widen industry demand,
increase product differentiation and lower unit costs.
12. The driving forces of the industry
Changes in cost and efficiency: A difference in the costs
and efficiency among key competitors tends to
dramatically alter the state of competition in
pharmaceutical industry during the recent years.
Regulatory influences and government policy: The
drug policy of Bangladesh is forcing significant changes in
the pharmaceuticals industry practices and strategic
approaches.
The Internet and e-commerce technologies: The
internet has changed the information system in all over the
world. Using the internet, the manufactures as well as
consumers are updating themselves with advance medical
technology and health care information.
13. Key success factors for competitive success
Technology Related KSFs:
Technological superiority in manufacturing process.
Research expertise in introducing new products.
Manufacturing related KSF’s:
Availability of skilled labor.
Low cost product design and engineering
Distribution related KSF’s:
Short delivery time.
Low distribution costs
14. Key success factors for competitive success
Marketing Related KSF’s:
Efficiency of marketing department.
Superior customer service.
Skills-related KSF’s:
• Superior workforce in manufacturing and quality
control department
Other KSFs:
• Favorable reputation and image with buyers
• Providing safe and healthy workplace
15. Industry prospects and overall attractiveness
The overall pharmaceutical industry for the last 5 years
was growing at an average rate of 15 percent annually.
The current competitive environment permits the
major firms to enjoy average to above par profitability
Competitive forces will become stronger in the future
as more firms are being paying attention to this
industry.
Industry profitability will be favorably affected by the
prevailing driving forces
16. SWOT Analysis
Strengths:
High company image and widely recognition as the
pioneer of the industry
Decentralized decision-making structure where
decision-making inputs are coming from all levels of
the organization.
Strong corporate culture with emphasis on quality,
customer responsiveness and environmental policy
A long tradition of participative management and
employee retention.
17. SWOT Analysis
weaknesses:
Underutilized plant capacity in Pabna& inability to meet
current demand condition due to under production
capacity.
Dependency on traditional distribution channel
Centralized controlled on manufacturing plants
Dependence on Volume products.
Opportunities
Growing demand in domestic market
Existing demand in the neighboring country’s
pharmaceutical market
Globalization allows ACME to enter global market by
diversifying its business by utilizing the company image
18. SWOT Analysis
Threats:
Aggressive promotional activity by the rivals.
Exchange rate fluctuation causing input price high.
Infiltration of low price smuggled products
Likely entry of potent new competitors due to
attractive industry profitability.
Growing bargaining power of customers and suppliers.
19. Purchase of supplies and Inbound Logistics:
ACME Laboratories Ltd purchase large volume of raw
materials for the company and thus utilize the
opportunities to minimize the cost in their inbound
logistics. They have an opportunity to purchase bulk
amount so that they can minimize the cost in their
inbound logistics. Their purchases are relatively large
volume compared to that of other pharmaceutical
companies and get a most favorable rate for the
company. Distribution and outbound logistics
20. Research and Development: ACME Laboratories Ltd has
a dedicated research and development team to upgrade the
product and find new products. The product development
has added value for the company. Finding new products
and successfully introduction in the market will create
more profit for the company. They always watch what
competitors are doing and find better and new products for
the consumers.
Production/Operations: Production is concerned with
the creation of a good or service, which generally has to do
with manufacturing for physical products. Production can
create value by performing its activities in a way that is
consistent with high product quality, which leads to
differentiation and to lower cost, both of which increases
the value created by the company
21. Sales and Marketing : The marketing and sales department of
ACME Laboratories Ltd pharmaceutical includes following
activities:
Sales target are set with regard to past performance and
forecasting.
Identification of consumer needs
Sales forecasting based on previous information and recent
changes
Identifying different market segment and their demand pattern.
Human Resource:The human resource function of a company
ensures that the company has the right mix of skilled people to
perform its value creation activities effectively. The job of human
resource department of ACME ensures that people at functional
level and business level are adequately trained, motivated and
compensated to perform their value creation tasks
22. Company’s competitive position: Following are the
competitive strengths and weaknesses of ACME
Laboratories Ltd:
Competitive Strengths:
Strong Brand image and company reputation
High quality product standard and cost efficient
manufacturing.
Technological know-how:
An attractive loyal customer base.
Well positioned in attractive market segments.
Superior workforce talent and quality control know how
23. Competitive Weaknesses:
Shortage of adequate sales people to cover every corner
of the market.
Absence of backward integration causing full
dependency on suppliers.
Disruption in supply of raw material causing delay in
production
24. Strategic Task Analysis
Mission: ACME Laboratories Ltd mission is to provide
quality & innovative healthcare relief for people,
maintain stringently ethical standard in business
operation also ensuring benefit to the shareholders
and other stakeholders.
Vision: ACME Laboratories Ltd Vision is to “see
business as a means to the wellbeing of the investors,
employees and the society at large, leading to
accretion of wealth through financial and moral gains
as a part of the process of the human civilization”.
25. Objectives: ACME Laboratories Ltd objectives are to
conduct transparent business operations within the legal &
social frame work with aims to attain the mission reflected
by the vision.
Strategic objectives:
To create an image for quality of its products and services,
productivity of its operations and innovative abilities of its
employees.
To devote resources to ensure value for money to its
customers.
Financial objectives:
To ensure superior return on investment through healthy
and sustainable growth of the company.
To ensure strong bond and credit ratings and bigger cash
flows.
26. Strategies at different levels
Corporate strategies:
Making the moves to establish positions in different
businesses and achieve related or unrelated diversification.
Pursuing ways to capture valuable cross-business strategic
fits and turn them into competitive advantage.
Business Strategies:
ACME Laboratories Ltd strategic managers’ current
business strategy is mostly to peruse ways to increase
product line and breadth, focus on specific market
segment, strengthen distinctive competency by achieving
superior quality and increase geographic coverage. These
issues of Business level strategy are discussed below:
27. Financial strategies:
• Pursuing ways to realize economies of scale.
• Continuous involvement in introducing newer
molecules to market and new distribution systems to
meet the needs of the future.
Operating strategies:
1. The operating strategy of the company to implement
the actions effectively & efficiently.
2. Moves to implement JIT inventory management
system. This will reduce ACME Laboratories Ltd’s fixed
overhead cost.
28. Marketing performance (4 Ps)
Product:
ACME Laboratories Ltd has many product lines. Major product
lines fall into the following therapeutic classes:
Alimentary Preparations
Antiallergy Preparations
Antidiabetic Preparations
Antiparasite Preparations
Bone Calcium Regulator
Place (Channels of distribution):
ACME Laboratories Ltd has nationwide distribution channels.
The company has Plant in Gazipur. The company has 18 depots
from where the products are distributed throughout the country.
There are 158 vehicles and 675 distribution personnel responsible
for reaching the products in the country
29. Marketing performance (4 Ps)
Promotion:
Advertisement on mass media for pharmaceutical
companies is prohibited. Promotional and
advertisement activities are done through physicians
and chemists or retailers.
Price:
ACME Laboratories Ltd’s prices are competitive
because in this industry, due to its nature of
competitiveness, identical attributes of product, high
buyer bargaining power and low brand switching
costs, no one can afford to charge high price.
30. Problem Analysis
Stiff competition and low profit
Inability to achieve higher plant capacity
Risk of maintaining limited suppliers
Deteriorating trend in average collection period
Inconsistent discount policy
Inefficiency of utilizing multiple distribution channel:
Inability to estimate current and future market demand
and upgrade production capacity accordingly
Absence of cross-functional collaboration among
functional units and centralized controlled on
manufacturing plants
Family culture in the organizational hierarchy
Unrelated diversification
31. Alternative Strategies
Alternative 1: Best Cost Provider Strategy
ACME Laboratories Ltd currently the industry leader
having market share of 14% and annual growth rate of
around 13% as against the industry growth of 8%. ACME
Laboratories Ltd’s nearest competitor Beximco has the
market share of only 8.5% which shows that ACME
Laboratories Ltd is far ahead than its competitors.
Alternative 2: Vertical integration strategy: Reducing
dependency on inputs and enhancing distribution
network
From the financial report of 2008, it is seen that more than
50% of its yearly revenue is spent in raw material cost, in
which around 35% is the procurement cost whereas 15% is
gone to pay the import duty
32. Alternative 3: Reduction of overhead cost by increasing
the production capacity
One way to reduce or keep cost of operation low is to
increase the production capacity. As we have already found
that ACME Laboratories Ltd has the problem of utilizing
its full capacity and much of its capacity is being
unutilized.
Alternative 4: Cooperative strategy: strategic alliances
with foreign companies
In this globalization era and in competitive marketplace
companies in all types of industries and in all part of the
world have elected to form strategic alliances and
partnerships to compliment their own strategic initiatives
and strengthen their competitiveness in domestic and
international markets.
33. Alternative 5: Expand geographical coverage and
maintain international standard
As we have found ACME Laboratories Ltd has potential to
increase its production capacity while maintain the
product standard, it is being suggested that ACME must
aggressively increase its geographical coverage with all the
products across the countries.
Alternative 6: Diversify business in the profitable
industry
Another alternative strategy ACME Laboratories Ltd
should seriously pursue is to diversify in profitable related
business. As we know ACME Laboratories Ltd Group of
Industries has gained tremendous successes by diversifying
its business in all profitable related and unrelated business,
ACME Laboratories Ltd Pharmaceuticals can explore this
experience and diversify its own business in more
profitable related business.
34. Conclusion
Even sometimes the best plans do not work. If the
above recommended strategies fail to achieve the
objectives and incur financial losses due to
unforeseeable events Acme should give up the above
strategies and adopt a focused differentiation strategy.
It should be noted that the pharmaceuticals business
can’t take an absolute low-cost provider strategy,
because a minimum quality and utility should be
ensured in the medicine product to be marketed that
takes cost.