The document discusses application management challenges in the cloud era and VMware's approach to active application management. Key points include: 1) Application management is evolving as applications move to cloud platforms and new development methodologies emerge; 2) This creates challenges around rapid development, infrastructure management, and meeting service level agreements; 3) VMware's approach provides automated application provisioning, integrated monitoring across environments, and tools to optimize application performance and compliance.

1. Application Management in the Cloud era

2. AgendaApplication management disciplineIndustry trendsApplication management challengesWhat is changing?VMware approach – Active application managementQ&A

3. What is application managementAn evolving discipline, separate from ESM, and can be defined as a the process and use of tools to: design; develop; test; provision; monitor/diagnose; and change/patch of apps & complex business transactions to ensure service quality as experienced by end-users’ and businesses’ expectations (often formalized as SLA’s). More importantly AM will dramatically evolve/change as result of new development methodologies & ISV/SaaS and Cloud.

4. Industry Trends

5. Emergence of development frameworksWhere Applications runBusiness expectations

6. Evolution of applicationsSaas Apps.JarPackaged Applications.War.earPaasCustomApplicationsPaaSWSASDBASOSOSOSOSCloud ApplicationsIaaS

7. Custom Applications destinationsHighly controlled ApplicationsHighly productive ApplicationsPaaSIaaSComplete control of the OS, MW, No. of VMs, VM SizeLittle or no control on MW, configuration, machines.Consumer owns only the code.

8. Modern Application ChallengesBusiness challengesConstantly finding new and innovative ideas to monetize core competence

9. Ability to turn those ideas around and get them to market quickly is absolutely keyIT Operations challengesHow to enable all these rapid changes without loosing control?

10. How can I control cost of running our applications?

11. How can I meet the service level and compliancy requirement?

12. Control proliferation of Developer challengesHow can I get new features rapidly taken through the dev-build-test-stage-deploy cycle?

13. I do not want to manage my infrastructure scalability for my application

14. I need Framework and development tools to increase & simplify my app development and increase productivity 8

15. What is changing

16. Distinction of ownershipsApplicationOwnerApp OpsApplicationOperating SystemVI AdminInfra Ops (NOC)VMware ESX/ESXiInfrastructure Admin

17. The emergence of App OpsInfrastructure is available in no timePressure moves higher in the stack to set up a complete environmentApp Ops will be focused on managing the application itself, completely abstract the underlying infrastructureFocus on delivering value to the business – enabling new capabilities, assuring service levels and not setting up infrastructure

18. Active application management

19. VMware’s Active Application Management strategy for IaaSThe move towards cloud and use of modern application frameworks and methodologies is creating an opportunity to think differently on managing applicationsManage applications holistically and separately from the supporting infrastructureHelp manage applications that move across, and run across, public and private cloudsHorizontally integrates management across deployment, monitoring and changeCollaborateMonitoringPolicyAdd CapacityOptimizeIsolate, trouble shoot, remediate, changeDeployComponents, Topology, resource allocation, environment binding .MonitorResources, compliancy, transactions, users, change impactTopology UpdateRebootBurst computeScale Policy

20. Application provisioningload balancerload balancerappserverappserverappserverworkerAutomated model driven Provisioning on Hybrid IaaS1cachedatabasemessagingBest-practice Application templates for deployment patternsStandardization of heterogeneous middleware, packaged apps, OS23Collaborative, Integrated App Management4

21. Establish “your clouds”Define available clouds as potential deployment environmentsEstablish a library of standardized application components and scripts

22. Build your appDefine relationship to create a topology andSet configurations and parametersSelect components from a standardized catalogue