vFabric for i ISVs and MSPs
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vFabric for i ISVs and MSPs
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vFabric for i ISVs and MSPs
- 1. vFabric for ISVs and MSPs
- 2. Agenda Application Platform Market Cloud-oriented Pricing & Packaging Cloud-optimized Functionality Prospecting & Qualifying Next Steps for Service Providers and ISVs
- 3. vFabric: modernize applications and reduce time to market Re-think End-User Computing Enable Hybrid Modernize Application Development Public Clouds Private Clouds Evolve the Core Infrastructure
- 4. The Application Platform Market
- 5. The Application Platform Market Opportunity This year’s $5B Opportunity.. Will be near $10B in just two years! Total Application Infrastructure Middleware Opportunity 2010-2014 ($B)
- 6. Core Components of Application Infrastructure Databases App Framework Clients App Servers Web Servers Message Servers Monitoring
- 7. The vFabric Approach to Application Infrastructure New vFabric SQLFire Clients vFabric tc Server vFabric Web Server New C GemFire App Cache Node Elastic Memory for Java Spring Insight Operations New vFabric RabbitMQ vFabric Hyperic
- 8. Cloud-oriented Pricing & Packaging
- 9. The Cloud Requires a Shift in Pricing Philosophy New
- 10. New vFabric 5: Licensed for Virtual and Cloud Per VM pricing: an industry first for application infrastructure Metric = vFabric Advanced RabbitMQ Message Broker SQLFire Professional Edition Memory-oriented data management vFabric Standard Standard tc Server Spring Edition Tomcat Java Application Server + Spring Insight Operations Elastic Memory for Java (EM4J) Elastic Memory Management GemFire App Cache Node Session and Hibernate Caching Web Server Apache HTTP Server Hyperic Server-Level Monitoring
- 11. Average Usage Pricing is good for customers Traditional licensing requirement vFabric licensing requirement
- 12. vFabric enables deployment flexibility & speeds time to market Customer purchases 8 vFabric licenses, then deploys in production as follows: Web tier: 3 VMs vFabricWeb Server vFabricWeb Server vFabricWeb Server App Servers: 3 VMs tc Server tc Server tc Server Message Servers: 2 VMs RabbitMQ RabbitMQ
- 13. vFabric enables deployment flexibility & speeds time to market Realizes they’re overprovisioned at web tier, needs to add session caching to app servers, and wants faster data management: vFabricWeb Server Web tier: 1 VM App Servers: 3 VMs tc Server w/Session Cache tc Server w/Session Cache tc Server w/Session Cache Message Servers: 2 VMs RabbitMQ RabbitMQ SQLFire SQLFire Database Servers: 2 VMs … traditional middleware would require additional licenses.
- 15. vFabric tc ServerThe Best Place to Build and Run Spring Applications on vSphere
- 16. tc Server: Replace Legacy Java Servers and Apache Tomcat Drop-in Replacement for Apache Tomcat Diagnostics for improved performance Better utilization of virtual infrastructure Lean platform, improved server consolidation Lower cost and complexity Reduced time to market for new apps
- 17. Sample Benefits of Lightweight Java Approach Server Consolid-ation Time-to-market Elasticity 1 Assumes ops intervention due to server complexity, vs. self-service model. 2 Estimate based on reduced server complexity / test cases / customization.
- 18. Spring Insight Operations Rapid Resolution of Application Performance Problems
- 19. Imagine a Java app taking customer orders ! ? Java App Guest OS ! vSphere Host !
- 20. Spring Insight Java App Guest OS vSphere Host
- 21. Which app is slow?
- 22. Which parts of my app is slow?
- 23. Is the problem isolated to one server?
- 24. Which parts of code are causing latency?
- 25. Elastic Memory for Java Java Heap Pooling for Improved Application Server Consolidation
- 26. The Java Heap: The Core of Java Applications Java Heap Java App Guest OS vSphere Host
- 27. EM4J enables Java heap memory pooling… Java Heap Java Heap Java Heap Java Heap Java Heap Java Heap Java App Java App Java App Java App Java App Java App Guest OS Guest OS Guest OS Guest OS Guest OS Guest OS vSphere Host
- 28. … enabling smaller VMs and better consolidation. Java Heap Java Heap Java Heap Java Heap Java Heap Java Heap Java App Java App Java App Java App Java App Java App Guest OS Guest OS Guest OS Guest OS Guest OS Guest OS vSphere Host
- 29. vFabric GemFireMemory-oriented, massively scalable, high performance data management
- 30. vFabric GemFire: Accelerate and Scale Legacy Databases Traditional Databases Clients Web Servers App Servers Disk-bound Slow Hard to scale
- 31. vFabric GemFire: Accelerate and Scale Legacy Databases Traditional Databases Clients Web Servers App Servers Memory-oriented Fast Easily Scaled
- 34. How Hyperic can help Service Providers Drive additional revenue Value-added addition to Service Catalog Custom dashboards of customer infrastructure Realtime performance data, not stale reports Hyperic becomes revenue center Service Assurance Find, fix, and prevent performance problems Reduce mean time to resolution (MTTR) Avoid penalties for lack of SLA compliance Reduce customer churn
- 35. Complete coverage for infrastructure layers from App to ESX
- 37. vFabric Requires Selling to a New Audience: the App Team
- 38. vFabric Middleware Helps vSphere Champions Virtual Infrastructure (VI) Admin
- 40. vFabric middleware is engineered to run on vSphere.
- 41. Confidence around configuration on vSphere?
- 43. vFabric tc Server has low memory footprint plus memory pooling (EM4J)
- 44. Want to manage more middleware VMs in less time?
- 46. Databases (Oracle, MySQL, DB2, Postgres)
- 47. Message Servers (TIBCO, WebLogic JMS, WebSphere MQ)
- 48. Web Servers (Apache)3. Let’s discuss how we might be able to help them…
- 49. vFabric Middleware Helps App Architects Application Architect
- 50. Next Steps
- 51. Next steps for Service Providers Enroll in VMware Service Provider Program (VSPP)http://j.mp/vmwarevspp Service Offering: Hosted vFabric Standard and vFabric AdvancedvFabric Standard: 58 points/VM/month; vFabric Advanced: 88 points/VM/monthhttp://vmware.com/go/vfabric Service Offering: vFabric Hyperic monitoring15points/VM/monthhttp://vmware.com/go/hyperic
- 52. Next steps for ISVs Replace Apache Tomcat with tc ServerNo code changes needed. Drop-in replacement. Improve margins, reduce time to market. http://vmware.com/go/tcserver Use GemFire to accelerate traditional databasesMinimal code changes needed. Improve scalability & speed of applications of most legacy databases.http://vmware.com/go/gemfire Re-platform applications on vFabric Standard/AdvancedLean platform optimized for Spring and vSphere http://vmware.com/go/vfabric
Editor's Notes
- To address this challenge, VMware is focused on three core solution areas in IT:How best to evolve the infrastructure to support this new world,Changes in application development to speed time-to-market for business-critical applications, that take advantage of this new world,And a new way of approaching end-user computing, to increase user satisfaction.<click>Let’s begin by exploring the evolution of infrastructure.
- Application Platforms create opportunities when there are computing model shifts: emergence of PC, emergence of Client-Server, emergence of the Web. This is a similar opportunity to disrupt the existing market.
- Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
- What kind of benefits can be had from such a platform?This is an example from one of our large Financial Services customers with very large Java deployments. They are comparing their existing WebSphere-based infrastructure with our modern, lightweight alternative.Operational savings for such things as server provisioning and application installs can be driven down from hours/days to seconds/minutes.The complexity of application infrastructure can be dramatically reduced as well. With Gigabyte footprints reduced to Megabytes and corresponding installation and configuration scripts reduced by orders of magnitude.
- EM4J lets a vFabric tc Server instance under memory pressure, due a high workload, borrow java heap memory from other tc Server instances running on the same vSphere host. Then release that memory as their workload subsides.EM4J provides dynamically and automatically adjusted at runtime as the Java heap memory requires of app servers grow and shrink with changing workloads.Only VMware can provide this, because only VMware has engineering expertise around both a mainstream hypervisor, and a mainstream application server. That hypervisor is, of course, vSphere. The application sever is tc Server, based on open source Apache Tomcat, the world’s most popular Java application server, used for running production applications in over 60% of large businesses and organizations worldwide.
- You improve your consolidation.You avoid time consuming restarts.You save time, save money, save rackspace, and save energy.
- Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
- Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
- Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
- The analogies:Hyperic is not a cost center for MSPs, it’s a revenue center for them. Think of the first class seats in an airplane. Sure, they’re more expensive than the economy seats. But the airline can sell spaces in those seats for much more than economy seats. So much so that those “expensive” first class seats are actually big drivers of profit.Additionally, Hyperic lets MSPs measure the health of their infrastructure (like a stethoscope for your servers), and enables them to better meet their SLAs and avoid penalties and reduce customer churn. Like an annual physical, Hyperic is good insurance for an MSP business.
- The cold reality is that a typical datacenter will have a wide range of technologies, making effective app management extremely difficult.Can you manage everything in your datacenter? Will you be able to manage technologies that will be acquired in the next 12 months? Are you sure your monitoring is future-proof?Hyperic can monitor all this and more. Plus its community is constantly building support for new servers, based on Hyperic’s easily extensible plug-in development kit.More information:http://www.hyperic.com/products/supported-technologiesTo view the metrics that Hyperic supports:Log into HypericAdministration tabClick “Monitoring Defaults”Select the technology of interestClick “Edit Metric Template”