While some experts argue that peak oil was reached in 2005, others believe the debate should focus only on crude oil production and exclude unconventional sources like shale. Those who argue peak oil has not been reached point to new technologies that have increased access to alternative resources like shale, but others counter that these alternatives have not been sufficiently developed to meet global demand. Evidence that peak oil may have been surpassed includes Norway's declining oil production since 2001 and analysis showing global oil production peaked in 2006, even if demand continues to rise. However, recognizing that peak oil could already be in the past is important to help energy industries and consumers prepare for potential shortfalls through new exploration, alternative energy development, or reduced consumption.