This document provides a case study analysis of Apple Inc. It begins with a historical overview of Apple's founding in 1976 and the development of its early computers. It then discusses Apple's organizational structure and focuses on its business operations, financial performance, and future plans. The document examines Apple's commitment to innovation through products like the iPod, iPhone, and iPad and its goal of developing environmentally friendly technologies and connecting users through mobile devices.
A study on the working practices at Apple inc---'Byte into Apple'jaze223
This document provides a history of Apple Inc. from its founding in 1976 through 2011. It summarizes Apple's key products over the decades including the Apple I and II computers, the Lisa, Macintosh, iPod, iPhone and iPad. It discusses Apple's rise in the 1980s on the success of the Macintosh before facing challenges from Microsoft in the 1990s. Under Steve Jobs' return, Apple reinvented itself through the iMac and became profitable again in the late 1990s and 2000s with the iPod and retail stores.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It introduced revolutionary products like the Apple I, Apple II, Macintosh, iPod, iPhone, and iPad that changed personal computing and popularized the graphical user interface. After struggling in the 1990s due to competition from Microsoft, Apple's fortunes changed with the iMac in 1998 and the introduction of the iPod, iTunes Store, iPhone, and App Store in the 2000s, making it one of the most valuable companies in the world today.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It introduced revolutionary products like the Apple I and II personal computers, and later the Macintosh which helped launch the desktop publishing industry. Under Jobs' leadership, Apple experienced major success with products like the iPod, iPhone, and iPad which established new mobile consumer electronics categories. However, Jobs resigned from Apple in 1985 after a power struggle with the CEO, and returned as CEO in 1997 to rescue the struggling company, leading a turnaround with innovative new products and growth in sales and market share.
- Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and software. It is headquartered in Cupertino, California.
- Some of Apple's best known products include the Macintosh line of computers, the iPod, and the iPhone. It also produces software such as the macOS and iOS operating systems, iTunes, iLife, and iWork suites.
- Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated in 1977. It started as a computer company but has since expanded into consumer electronics.
Apple computer, inc. people and design create apple gçös future.docPRAJWALRASTOGI4
Apple Computer paradoxically exists as both one of America's greatest successes and failures, having ignited the personal computer industry but also representing opportunities lost. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple saw early success with products like the Apple II but struggled against competition from IBM PCs in the 1990s until Jobs' return in 1996. Jobs reinvigorated Apple with innovative designs like the iMac and strategic partnerships while transitioning the company to focus more on software and digital lifestyle products and services. However, Apple remains a relatively small player dependent on new hits while addressing whether it can continue competing against dominant Windows PCs.
- Apple Inc. is an American technology company that designs and sells consumer electronics, computer software, and personal computers. Its major products include the Macintosh line of computers, the iPod, iPhone, and iPad.
- As of 2011, Apple operates 364 retail stores worldwide and is the largest publicly traded company by market capitalization. It employs over 60,000 people and generates over $100 billion in annual revenue.
- Founded in 1976, Apple was a pioneer in personal computing and played a major role in the development of the graphical user interface. Iconic products such as the Macintosh and iPod have made Apple one of the most valuable and recognizable brands worldwide.
Apple Inc. started in a garage in 1976 and has since revolutionized personal computing and consumer electronics. It produces the iPhone, iPad, Mac computers and iPod. Its stores and online store sell hardware, software and services. Key milestones include the Apple I and II computers, the 1984 Macintosh launch, iPod in 2001, iPhone in 2007 and iPad in 2010. Under Steve Jobs, Apple focused on innovative design and user experience. It faces competition from Android but continues to see strong growth in smartphones and tablets.
A study on the working practices at Apple inc---'Byte into Apple'jaze223
This document provides a history of Apple Inc. from its founding in 1976 through 2011. It summarizes Apple's key products over the decades including the Apple I and II computers, the Lisa, Macintosh, iPod, iPhone and iPad. It discusses Apple's rise in the 1980s on the success of the Macintosh before facing challenges from Microsoft in the 1990s. Under Steve Jobs' return, Apple reinvented itself through the iMac and became profitable again in the late 1990s and 2000s with the iPod and retail stores.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It introduced revolutionary products like the Apple I, Apple II, Macintosh, iPod, iPhone, and iPad that changed personal computing and popularized the graphical user interface. After struggling in the 1990s due to competition from Microsoft, Apple's fortunes changed with the iMac in 1998 and the introduction of the iPod, iTunes Store, iPhone, and App Store in the 2000s, making it one of the most valuable companies in the world today.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It introduced revolutionary products like the Apple I and II personal computers, and later the Macintosh which helped launch the desktop publishing industry. Under Jobs' leadership, Apple experienced major success with products like the iPod, iPhone, and iPad which established new mobile consumer electronics categories. However, Jobs resigned from Apple in 1985 after a power struggle with the CEO, and returned as CEO in 1997 to rescue the struggling company, leading a turnaround with innovative new products and growth in sales and market share.
- Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and software. It is headquartered in Cupertino, California.
- Some of Apple's best known products include the Macintosh line of computers, the iPod, and the iPhone. It also produces software such as the macOS and iOS operating systems, iTunes, iLife, and iWork suites.
- Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated in 1977. It started as a computer company but has since expanded into consumer electronics.
Apple computer, inc. people and design create apple gçös future.docPRAJWALRASTOGI4
Apple Computer paradoxically exists as both one of America's greatest successes and failures, having ignited the personal computer industry but also representing opportunities lost. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple saw early success with products like the Apple II but struggled against competition from IBM PCs in the 1990s until Jobs' return in 1996. Jobs reinvigorated Apple with innovative designs like the iMac and strategic partnerships while transitioning the company to focus more on software and digital lifestyle products and services. However, Apple remains a relatively small player dependent on new hits while addressing whether it can continue competing against dominant Windows PCs.
- Apple Inc. is an American technology company that designs and sells consumer electronics, computer software, and personal computers. Its major products include the Macintosh line of computers, the iPod, iPhone, and iPad.
- As of 2011, Apple operates 364 retail stores worldwide and is the largest publicly traded company by market capitalization. It employs over 60,000 people and generates over $100 billion in annual revenue.
- Founded in 1976, Apple was a pioneer in personal computing and played a major role in the development of the graphical user interface. Iconic products such as the Macintosh and iPod have made Apple one of the most valuable and recognizable brands worldwide.
Apple Inc. started in a garage in 1976 and has since revolutionized personal computing and consumer electronics. It produces the iPhone, iPad, Mac computers and iPod. Its stores and online store sell hardware, software and services. Key milestones include the Apple I and II computers, the 1984 Macintosh launch, iPod in 2001, iPhone in 2007 and iPad in 2010. Under Steve Jobs, Apple focused on innovative design and user experience. It faces competition from Android but continues to see strong growth in smartphones and tablets.
Steven Paul Jobs (1955-2011) was an American entrepreneur and inventor who co-founded Apple Inc. He is widely recognized for his role in the personal computer revolution through Apple's products such as the Apple II, Macintosh, iMac, iPod, iPhone, and iPad. Throughout his career, Jobs placed high expectations on technology and its ability to transform industries like music, movies, and more. He passed away in 2011 after returning to work at Apple following treatment for pancreatic cancer.
Steve Jobs was the co-founder and CEO of Apple Inc. He dropped out of college but went on to revolutionize industries like personal computing, animation, music, and mobile phones. Some of his most notable accomplishments include co-founding Apple Computer with Steve Wozniak in 1976, introducing the Macintosh in 1984, becoming CEO of Pixar and producing hit movies like Toy Story, returning to Apple as CEO in 1997 and leading the development of products like the iPod, iPhone and iPad. Jobs was diagnosed with pancreatic cancer in 2003 but kept it secret for nine months until undergoing surgery. He took medical leaves of absence from Apple before resigning in August 2011 due to ill health, passing away on October 5,
Steve Jobs was born in 1955 and was adopted by Paul and Clara Jobs. He showed an early interest in electronics and co-founded Apple Computers with Steve Wozniak in 1976. Under Jobs' leadership, Apple saw success with products like the Apple II and Macintosh. After being ousted from Apple in 1985, Jobs founded NeXT and later became CEO of Pixar. He returned to Apple in 1996 and launched successful products like the iPod, iPhone and iPad, making Apple one of the most valuable companies. Jobs passed away in 2011 but transformed technology and left a lasting legacy.
The document provides details about the life and career of Steve Jobs, co-founder of Apple Inc. and Pixar Animation. It discusses his timeline from founding Apple in 1976 to his work developing revolutionary products like the iPod and iPad. It also summarizes his founding of NeXT after leaving Apple and later purchase of Pixar, which became a highly successful computer animation studio producing hits like Toy Story. The document aims to showcase Jobs' visionary leadership and innovative spirit that transformed multiple industries through his development of groundbreaking technology.
Steve jobs SUCCESS STORY OF INTERNATIONAL BUSINESSMANKilljoy Chang Hd
Steve Jobs was born in 1955 and adopted by Paul and Clara Jobs. He showed an early interest in technology and co-founded Apple Inc. in 1976 with Steve Wozniak. Their first product was the Apple I computer. The Apple II, released in 1977, was highly successful and helped drive the personal computing revolution. Jobs later left Apple and co-founded NeXT and acquired Pixar. He returned to Apple in 1996 and led the company to success with products like the iMac, iPod, iPhone and iPad. Jobs battled cancer from 2003 until his death in 2011.
Attractve short presentaion on Steve Jobs including his famous life incident. Who was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak and has since revolutionized multiple industries through innovative products. Apple is known for the Macintosh computers, iPod, iPhone, iPad and operating systems like Mac OS and iOS. Through continuous innovation, strategic acquisitions and iconic products, Apple has become one of the most valuable companies in the world with a focus on hardware, software, online services and retail stores.
Presentation on Steve Jobs (Apple Inc.)Suyash Rewale
This document provides an overview of Steve Jobs and the development of Apple Inc. It begins with Jobs' childhood and early career founding Apple. It then discusses major Apple innovations like the Apple I and II. It outlines the competitive landscape in the early days and Apple's market entry. The document details Apple's growth under Jobs' leadership, developing products like the Macintosh. It examines Apple's current competitive situation and challenges. Finally, it speculates on Apple's future, suggesting developments in machine learning, electric vehicles, and other areas.
The document provides details about a leadership project submitted by a group of students at Kohinoor Business School. The project focuses on analyzing the leadership qualities of Steve Jobs during his time as CEO of Apple. The document lists the group members and provides a brief biography of Steve Jobs, followed by a section titled "Leadership Qualities of Steve Jobs" that lists 13 of Jobs' leadership qualities in bullet points.
The document provides a history of Apple from its founding in 1976 to the development of early Macintosh and Powerbook models. It summarizes key events and products, including the Apple I and II computers which helped establish the personal computer market, as well as early laptop and PDA models like the Powerbook 100 and Newton Messagepad. The document reflects on both commercial successes and failures in Apple's product lineup over its early decades.
This document provides a history of Apple Inc. from its founding in 1976 by Steve Jobs and Steve Wozniak to 2011. It details how Jobs and Wozniak created the first Apple computer, the Apple I, in Jobs' garage in 1976. They incorporated Apple Computer in 1977 and released the highly successful Apple II personal computer. Under Jobs' leadership as CEO from 1996 onward, Apple introduced successful products like the iMac, iPod, iPhone and iPad, becoming the largest technology company in the world by 2011 with over $60 billion in annual revenue.
Apple Inc. is an American technology company that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has grown to become one of the largest companies in the world. Apple is known for its line of Mac computers, the iPod, iPhone, iPad and Apple TV. Under the leadership of Steve Jobs, Apple introduced revolutionary products that changed technology and how people interact with computers and mobile devices.
This document provides an overview of Apple Inc., including:
- A brief history of Apple's founding in 1976, periods of growth and decline, and key product launches like the iMac in 1998, iPod in 2001, iPhone in 2007, and iPad in 2010.
- Details on Apple's current headquarters in Cupertino, California and its transition from being called Apple Computer Inc. to just Apple Inc.
- Short descriptions of Apple's main products - the iMac, iPad, iPod, and iPhone - highlighting their origins and key features.
- A section on smartphone sales but no details provided.
- Bibliography cites Wikipedia as the sole source.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” Steve Job
Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer in 1976 after taking out a $250,000 loan. They introduced the Apple I in 1976 and the Apple II in 1977, which sold over 2 million units and was recognized as the first successful personal computer. In 1984, Apple introduced the Macintosh, the first computer with a graphical user interface. Throughout the 1990s and 2000s, Apple struggled but was revived under Jobs' return as CEO in 1997. Jobs introduced new products like the iMac, iPod, and iTunes store that drove Apple's success in subsequent years.
1. Steve Jobs was the co-founder, CEO, and chair of Apple Inc. and CEO of Pixar Animation Studios.
2. He is credited with pioneering personal computing with the Apple II and Macintosh, popularizing the graphical user interface, and introducing revolutionary products like the iPod, iPhone and iPad.
3. Considered one of the most influential entrepreneurs of the 20th century, Jobs passed away in 2011 after battling pancreatic cancer, leaving behind a legacy that continues to shape technology and culture worldwide.
Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like computers, software and personal computers. Some of its best known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. It operates 317 retail stores globally and an online store. Over the years, Apple has revolutionized various industries through innovative products like the iMac, iPod, iPhone and iPad which have gained immense popularity. It continues to be at the forefront of innovation under the leadership of CEO Tim Cook.
Angličtina - Maturitní Práce (The Most Important Computer Companies)Martin Král
The document provides a history of four major computer companies: Apple, Microsoft, Facebook, and Google. It summarizes their founding, key people, major products, and events that shaped their growth. It also discusses the author's personal experience using these companies' products and his view that computers and technology will continue growing in importance, though some companies may stagnate while others like Apple continue innovating with revolutionary products.
Apple Computer was founded in 1976 by Steve Jobs and Steve Wozniak to create personal computers. In 1984, Apple introduced the Macintosh, the first commercially successful computer with a graphical user interface and mouse. Throughout the 1980s and 1990s, Apple saw fluctuations in market share as Microsoft Windows became dominant. In 1998, Apple introduced the iMac which helped the company recover. Later products like the iPod, iPhone, and Intel-based Macs were also large commercial successes.
The life of steve jobs power point presentationABIR A HAPZU
Steve Jobs was the co-founder, CEO, and chairman of Apple Inc. He was born in 1955 in San Francisco and dropped out of college but had an interest in electronics. He co-founded Apple Computer in 1976 and launched the successful Apple I and Apple II computers. Jobs was ousted from Apple in 1985 but later founded Pixar and NeXT. In 1996, Apple acquired NeXT and Jobs returned as CEO, leading Apple's revival with products like the iMac, iPod, iPhone, and iPad. Jobs passed away in 2011 after battling cancer. He is remembered as a visionary and pioneer of the digital age who transformed whole industries with his innovative products and business approach.
The document summarizes quotes from speakers at the 2012 CEA Forum about business, opportunities, and digital health. Leaders in the consumer electronics industry gathered to learn and connect. Speakers provided insight on having the margin come from customer relationships rather than products; on skills becoming a new currency as influence replaces affluence; and on the need to create disruptive technology before competitors to stay ahead of changes that seem slow but then happen rapidly. Other quotes addressed investing in innovations that will improve lives in 10 years; building companies focused on social good; and the potential of digital health for prevention through tools that measure, monitor, and motivate behavior changes.
Steven Paul Jobs (1955-2011) was an American entrepreneur and inventor who co-founded Apple Inc. He is widely recognized for his role in the personal computer revolution through Apple's products such as the Apple II, Macintosh, iMac, iPod, iPhone, and iPad. Throughout his career, Jobs placed high expectations on technology and its ability to transform industries like music, movies, and more. He passed away in 2011 after returning to work at Apple following treatment for pancreatic cancer.
Steve Jobs was the co-founder and CEO of Apple Inc. He dropped out of college but went on to revolutionize industries like personal computing, animation, music, and mobile phones. Some of his most notable accomplishments include co-founding Apple Computer with Steve Wozniak in 1976, introducing the Macintosh in 1984, becoming CEO of Pixar and producing hit movies like Toy Story, returning to Apple as CEO in 1997 and leading the development of products like the iPod, iPhone and iPad. Jobs was diagnosed with pancreatic cancer in 2003 but kept it secret for nine months until undergoing surgery. He took medical leaves of absence from Apple before resigning in August 2011 due to ill health, passing away on October 5,
Steve Jobs was born in 1955 and was adopted by Paul and Clara Jobs. He showed an early interest in electronics and co-founded Apple Computers with Steve Wozniak in 1976. Under Jobs' leadership, Apple saw success with products like the Apple II and Macintosh. After being ousted from Apple in 1985, Jobs founded NeXT and later became CEO of Pixar. He returned to Apple in 1996 and launched successful products like the iPod, iPhone and iPad, making Apple one of the most valuable companies. Jobs passed away in 2011 but transformed technology and left a lasting legacy.
The document provides details about the life and career of Steve Jobs, co-founder of Apple Inc. and Pixar Animation. It discusses his timeline from founding Apple in 1976 to his work developing revolutionary products like the iPod and iPad. It also summarizes his founding of NeXT after leaving Apple and later purchase of Pixar, which became a highly successful computer animation studio producing hits like Toy Story. The document aims to showcase Jobs' visionary leadership and innovative spirit that transformed multiple industries through his development of groundbreaking technology.
Steve jobs SUCCESS STORY OF INTERNATIONAL BUSINESSMANKilljoy Chang Hd
Steve Jobs was born in 1955 and adopted by Paul and Clara Jobs. He showed an early interest in technology and co-founded Apple Inc. in 1976 with Steve Wozniak. Their first product was the Apple I computer. The Apple II, released in 1977, was highly successful and helped drive the personal computing revolution. Jobs later left Apple and co-founded NeXT and acquired Pixar. He returned to Apple in 1996 and led the company to success with products like the iMac, iPod, iPhone and iPad. Jobs battled cancer from 2003 until his death in 2011.
Attractve short presentaion on Steve Jobs including his famous life incident. Who was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.
Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak and has since revolutionized multiple industries through innovative products. Apple is known for the Macintosh computers, iPod, iPhone, iPad and operating systems like Mac OS and iOS. Through continuous innovation, strategic acquisitions and iconic products, Apple has become one of the most valuable companies in the world with a focus on hardware, software, online services and retail stores.
Presentation on Steve Jobs (Apple Inc.)Suyash Rewale
This document provides an overview of Steve Jobs and the development of Apple Inc. It begins with Jobs' childhood and early career founding Apple. It then discusses major Apple innovations like the Apple I and II. It outlines the competitive landscape in the early days and Apple's market entry. The document details Apple's growth under Jobs' leadership, developing products like the Macintosh. It examines Apple's current competitive situation and challenges. Finally, it speculates on Apple's future, suggesting developments in machine learning, electric vehicles, and other areas.
The document provides details about a leadership project submitted by a group of students at Kohinoor Business School. The project focuses on analyzing the leadership qualities of Steve Jobs during his time as CEO of Apple. The document lists the group members and provides a brief biography of Steve Jobs, followed by a section titled "Leadership Qualities of Steve Jobs" that lists 13 of Jobs' leadership qualities in bullet points.
The document provides a history of Apple from its founding in 1976 to the development of early Macintosh and Powerbook models. It summarizes key events and products, including the Apple I and II computers which helped establish the personal computer market, as well as early laptop and PDA models like the Powerbook 100 and Newton Messagepad. The document reflects on both commercial successes and failures in Apple's product lineup over its early decades.
This document provides a history of Apple Inc. from its founding in 1976 by Steve Jobs and Steve Wozniak to 2011. It details how Jobs and Wozniak created the first Apple computer, the Apple I, in Jobs' garage in 1976. They incorporated Apple Computer in 1977 and released the highly successful Apple II personal computer. Under Jobs' leadership as CEO from 1996 onward, Apple introduced successful products like the iMac, iPod, iPhone and iPad, becoming the largest technology company in the world by 2011 with over $60 billion in annual revenue.
Apple Inc. is an American technology company that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has grown to become one of the largest companies in the world. Apple is known for its line of Mac computers, the iPod, iPhone, iPad and Apple TV. Under the leadership of Steve Jobs, Apple introduced revolutionary products that changed technology and how people interact with computers and mobile devices.
This document provides an overview of Apple Inc., including:
- A brief history of Apple's founding in 1976, periods of growth and decline, and key product launches like the iMac in 1998, iPod in 2001, iPhone in 2007, and iPad in 2010.
- Details on Apple's current headquarters in Cupertino, California and its transition from being called Apple Computer Inc. to just Apple Inc.
- Short descriptions of Apple's main products - the iMac, iPad, iPod, and iPhone - highlighting their origins and key features.
- A section on smartphone sales but no details provided.
- Bibliography cites Wikipedia as the sole source.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” Steve Job
Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer in 1976 after taking out a $250,000 loan. They introduced the Apple I in 1976 and the Apple II in 1977, which sold over 2 million units and was recognized as the first successful personal computer. In 1984, Apple introduced the Macintosh, the first computer with a graphical user interface. Throughout the 1990s and 2000s, Apple struggled but was revived under Jobs' return as CEO in 1997. Jobs introduced new products like the iMac, iPod, and iTunes store that drove Apple's success in subsequent years.
1. Steve Jobs was the co-founder, CEO, and chair of Apple Inc. and CEO of Pixar Animation Studios.
2. He is credited with pioneering personal computing with the Apple II and Macintosh, popularizing the graphical user interface, and introducing revolutionary products like the iPod, iPhone and iPad.
3. Considered one of the most influential entrepreneurs of the 20th century, Jobs passed away in 2011 after battling pancreatic cancer, leaving behind a legacy that continues to shape technology and culture worldwide.
Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like computers, software and personal computers. Some of its best known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. It operates 317 retail stores globally and an online store. Over the years, Apple has revolutionized various industries through innovative products like the iMac, iPod, iPhone and iPad which have gained immense popularity. It continues to be at the forefront of innovation under the leadership of CEO Tim Cook.
Angličtina - Maturitní Práce (The Most Important Computer Companies)Martin Král
The document provides a history of four major computer companies: Apple, Microsoft, Facebook, and Google. It summarizes their founding, key people, major products, and events that shaped their growth. It also discusses the author's personal experience using these companies' products and his view that computers and technology will continue growing in importance, though some companies may stagnate while others like Apple continue innovating with revolutionary products.
Apple Computer was founded in 1976 by Steve Jobs and Steve Wozniak to create personal computers. In 1984, Apple introduced the Macintosh, the first commercially successful computer with a graphical user interface and mouse. Throughout the 1980s and 1990s, Apple saw fluctuations in market share as Microsoft Windows became dominant. In 1998, Apple introduced the iMac which helped the company recover. Later products like the iPod, iPhone, and Intel-based Macs were also large commercial successes.
The life of steve jobs power point presentationABIR A HAPZU
Steve Jobs was the co-founder, CEO, and chairman of Apple Inc. He was born in 1955 in San Francisco and dropped out of college but had an interest in electronics. He co-founded Apple Computer in 1976 and launched the successful Apple I and Apple II computers. Jobs was ousted from Apple in 1985 but later founded Pixar and NeXT. In 1996, Apple acquired NeXT and Jobs returned as CEO, leading Apple's revival with products like the iMac, iPod, iPhone, and iPad. Jobs passed away in 2011 after battling cancer. He is remembered as a visionary and pioneer of the digital age who transformed whole industries with his innovative products and business approach.
The document summarizes quotes from speakers at the 2012 CEA Forum about business, opportunities, and digital health. Leaders in the consumer electronics industry gathered to learn and connect. Speakers provided insight on having the margin come from customer relationships rather than products; on skills becoming a new currency as influence replaces affluence; and on the need to create disruptive technology before competitors to stay ahead of changes that seem slow but then happen rapidly. Other quotes addressed investing in innovations that will improve lives in 10 years; building companies focused on social good; and the potential of digital health for prevention through tools that measure, monitor, and motivate behavior changes.
This document discusses how to destroy wrong thinking and take control of one's thought life. It begins by identifying that thoughts not from God will be of death, disqualification, rebellion, revenge, or destruction. It says the mind set on fleshly things leads to death, while being spiritually minded brings life and peace.
It then provides steps to destroy wrong thinking: 1) Identify thoughts not from God. 2) Find the truth in the Bible and Holy Spirit. 3) Destroy wrong thinking by acknowledging it argues against truth, disarming it by replacing it with truth settled in one's heart, and reacting according to that truth. Arguments are cast down by bringing thoughts into obedience to Christ.
This article discusses different types of linguistic meaning from a functional perspective. It views meaning as how language is used rather than what words refer to. The main types discussed are:
1. Conceptual meaning, which is the basic denotation of words and sentences represented by semantic features.
2. Associative meaning, which includes connotative meaning involving cultural associations; social meaning for establishing social relationships; and affective meaning relating to emotional states.
3. The article argues that taking a use-based approach to meaning provides a more realistic way to understand semantics and its relationship with pragmatics compared to other theoretical perspectives.
Este documento habla sobre las celebraciones navideñas y de año nuevo, mencionando esperar regalos para Navidad, quemar el año viejo en la celebración de Fin de Año, y preguntando cuál es la mascota preferida.
This document summarizes an ECLIPS webinar that took place on September 21, 2012. The webinar included check-ins from participants, stories about how ECLIPS has created value, a social network analysis of the group's expertise and connections, and a discussion of an upcoming session at AEA on the ECLIPS model. Upcoming October calls and an October 28th meeting were also outlined. The webinar provided opportunities for reflection on involvement in ECLIPS and discussion of dissemination plans going forward.
Welcome to International Journal of Engineering Research and Development (IJERD)IJERD Editor
This document summarizes a research paper that proposes using a multi-layer perceptron (MLP) neural network for pattern recognition. The paper extracts statistical features from input patterns, such as perimeter, area, and radii. It trains an MLP network on these features to classify patterns into categories like circle, square, triangle. The network is trained using backpropagation to minimize error. It achieves over 96% accurate classification on test patterns, demonstrating MLP is effective for pattern recognition tasks.
The document discusses the vision of being a highly effective and results-oriented global energy company that is admired for its people, partnerships, and performance. The vision includes safely providing vital energy products, having superior capabilities and commitment, being the partner of choice, and earning admiration through world-class performance and how goals are achieved.
Different media platforms – same consumers? (Maša Muster - Mediana)SEMPL
To satisfy the needs of their users, it is imperative the media know them well. Research already shows that the total is more than the sum of individual parts – users are moving from traditional to modern forms of media usage and also transfer among the latter, which consequently means, that they often use our medium from several different platforms.
The potential for reaching new and new users is expending and we can take advantage of that. At Mediana, they already know the answers to several questions regarding the new habits of media users – who are the exclusive users, viewers or listeners over the traditional platforms, how many of them combine different methods of following the media and who are those who no longer care about traditional platforms. By enabling insight into this topic, media planners will gain a better understanding of new media landscape in the region and their decision making about future investments will be made easier.
This document provides a case study analysis of Apple Inc. It begins with a historical overview of Apple's founding in 1976 by Steve Jobs and Steve Wozniak. It then discusses Apple's organizational structure, business operations, financial performance, and future plans. Key events covered include the development of the Apple I, Apple II, Macintosh, iPod, and iOS devices. The document also profiles Steve Jobs' leadership style and role in Apple's successes and failures over the years.
Analysis of the strategy of the Apple Inc..pdfAlicia Edwards
The document provides an analysis of Apple Inc.'s strategy through examining its history, environmental factors, and business analysis. It traces Apple's founding in 1976 and highlights milestones like the successful launch of the Apple II in 1977. A SWOT analysis and PEST analysis are used to evaluate Apple's macroenvironment. Financial results for 2011 are presented and the strategy focuses on recognizable products and simple design. Key executives and the corporate identity emphasizing usability are also discussed.
The document provides a strategic report for Apple Computer Inc. covering the company's background from its founding in 1976 through the present. It discusses Apple's early success with the Apple II and Macintosh computers but also periods of decline in the 1990s due to competition from IBM and Microsoft. More recently, Apple has seen unparalleled success in the personal computing and digital music industries, generating over $21 billion in annual revenues through innovative products like the iPod and iTunes store along with sophisticated retail strategies. The report analyzes Apple's competitive position and makes recommendations to pursue expansion and possible acquisitions to foster continued organic growth.
The document provides information about Apple Inc., including its history, products, founders Steve Jobs and Steve Wozniak, and competitors. It details the development of iconic Apple products from the original Apple I and II computers in the 1970s to the iPod, iPhone, iPad and Mac OS X operating system in the 2000s and 2010s. Major events in Apple's history discussed include Jobs leaving the company in 1985, his return in 1997, the introduction of the iPod in 2001 and the iPhone in 2007.
The document provides information about Apple Inc., including its history, products, founders Steve Jobs and Steve Wozniak, and major competitors. It details the development of iconic Apple products from the original Apple I and II computers in the 1970s to the iPod, iPhone, iPad and Mac OS X operating system in the 2000s. It also discusses Steve Jobs' return to Apple in 1997 and his leadership in the company's turnaround through partnerships with Microsoft and successful new products and services.
The document is a project report on the international marketing of Apple. It includes an introduction that provides a brief history of Apple and describes its main products. It then covers various sections that will be included in the report such as Apple's history, corporate identity, vision and mission statements, manufacturing and marketing strategies, and a SWOT analysis. The introduction establishes that the report will analyze Apple's international marketing efforts and provide details on the company's background, strategies, and strengths/weaknesses.
Apple Computer was founded in 1976 and became one of the leading personal computer companies. It introduced many innovative products over the years such as the Macintosh in 1984, iPod in 2001, iPhone in 2007, and iPad in 2010. While Apple performed very well initially, its performance deteriorated from 1992-1997 due to management issues and lack of innovation. After Steve Jobs returned, Apple released successful new products and regained its dominance in the personal computer industry.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. They released the Apple I computer kit in 1976 and the Apple II in 1977, which became very successful. The Apple III had overheating issues. In 1980, Apple held its IPO, becoming a publicly traded company and creating many millionaires. Through the 1980s, Apple released successful products like the Macintosh and saw strong financial growth, but faced increasing competition from IBM PCs.
The document provides a research project summary on Apple Inc. It includes sections on the history of Apple, vision and mission statements, literature review on the company's products and competitors, industry and SWOT analyses, financial performance, strategies and recommendations. The key points are that Apple was founded in 1976 and introduced revolutionary products like the iPod, iPhone and iPad which led to major commercial success in the 2000s and 2010s. It analyzes Apple's position in industries like personal computers, online music and future strategies around strategic alliances and transitioning to Intel processors.
1. The document provides a strategic audit of Apple Inc. from its founding in 1976 by Steve Jobs and Steve Wozniak to the present day. It discusses Apple's early computers like the Apple I and II and challenges with the Apple III.
2. It analyzes the industries Apple operates in including computer hardware, software, digital distribution, and consumer electronics. Main competitors in each industry are identified.
3. The intensity of rivalry among Apple's competitors is high due to aggressive pricing, marketing, and innovation in the PC industry. Barriers to entry for new competitors are also substantial due to high costs.
PROJECT BY HARSH PANDEY of flower the.pptxpv351334
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. They wanted to make computers small enough for personal use. The Apple II helped launch the company's success. In the 1980s, Apple introduced the Macintosh, the first computer with a graphical interface. Over time, Apple introduced popular products like the iPod, iPhone, iPad, and Apple Watch which have driven its continued success. Apple focuses on brand recognition through innovation and a unique customer experience.
APRIL 22, 2013, 1123 P.M. After a hectic day, an exhausted .docxShiraPrater50
APRIL 22, 2013, 11:23 P.M. After a hectic day, an exhausted Tim Cook is arriving back at Apple’s headquar-
ters in Cupertino, California. The Apple CEO is trying to find some quiet time to look over the day’s events and
handle some e-mails. Having joined Apple in 1998 as Senior Vice President of Worldwide Operations, Cook had
been appointed CEO based on the recommendation of Steve Jobs, who lost his battle with cancer a few weeks
after resigning from the top spot in August 2011. Cook had been filling in as CEO while Jobs had been on medical
leave. Cook was a low-profile, but high-impact executive at Apple who was responsible for restructuring Apple’s
supply chain, which had allowed Jobs to focus on high-profile product launches. Moreover, Apple’s now super-
efficient supply chain also increased its profitability tremendously.
Steve Jobs had led Apple through a period of innovation that saw the introduction of category-defining prod-
ucts such as the iPod, iPhone, and iPad and disruptive business models complementary to those products, such
as the Apple Retail Store and the iTunes online store. iTunes had started by selling music for Apple’s iPods and
later expanded into books, movies, television shows, and applications for all of Apple’s iOS devices. Apple’s
competitive advantage under Jobs was the ability to continually innovate, but Cook couldn’t help but wonder if
such success was sustainable, especially without Jobs.
Just the previous September, to great fanfare and expectations, Apple had launched the new iPhone 5. In his
presentation to an exuberant crowd of loyal Apple devotees in San Francisco’s Moscone Center that day, Cook
had highlighted Apple’s great performance by focusing on its retail stores and the sales of Mac notebooks and
iPads. In particular, Cook had emphasized the performance of Apple’s 380 retail stores in 12 countries around the
world. 1 An astounding 83 million people had visited Apple retail stores in the preceding quarter, which equates to
almost one million people a day, on average. In addition, he had stated that Apple ranked number one in notebook
sales in the United States, with 27 percent market share. That represented a notebook sales growth of 15 percent a
year. Cook had also commented on the iPad, crediting it with creating a post-PC revolution. Having sold
17 million iPads between April and June 2012, Apple claimed 68 percent market share in tablet computers. In
addition, the iPad accounted for 91 percent of web traffic by all tablets, which Cook attributed to the then over
700,000 iOS applications (apps) available to Apple users. A whopping 94 percent of Fortune 100 companies had
begun deploying Apple iPads in the workplace, many with customized apps to provide enterprise-specific busi-
ness solutions. “To put this achievement in some perspective, we sold more iPads than any PC manufacturer sold
of their entire PC lineup,” Cook said. 2 By June 2012, Apple had sold a total o ...
- Apple has experienced both great successes and failures throughout its history under Steve Jobs' leadership. When Jobs returned to Apple in 1997, the company had struggled without him but then experienced a turnaround.
- Key to Apple's recent success has been robust sales of the iPod music player, with over 62 million sold in 2008. Apple is also optimistic about partnerships with media companies like Disney.
- Apple often refines existing products like portable music players and notebooks rather than pioneering new categories. It increases appeal through stylish designs and functionality. Apple is now positioned to expand into home computing and create an integrated digital lifestyle.
The document provides a history and overview of Apple Inc. It summarizes that Steve Jobs and Steve Wozniak founded Apple in 1976 and introduced the Apple II computer. It discusses key products released by Apple over the years like the Lisa, Macintosh, iMac, and iPod. It also covers Apple's leadership structure, vision/mission statements, competitors, and financial performance from 2008-2012 when revenues grew significantly.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It began as a computer company and is now a multinational technology company headquartered in Cupertino, California. Apple designs, develops, and sells consumer electronics, computer software, and personal computers. Its major products include the Mac line of computers, the iPod, iPhone, iPad, and Apple Watch. After early success with the Apple II, the company experienced decline in the 1980s before Steve Jobs returned and led a turnaround with the iMac in 1998 and later pioneering popular mobile devices.
Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like the Mac, iPhone and iPad. Some of Apple's major products include the Macintosh line of computers, the iPod, iPhone and iPad. Apple operates 317 retail stores across 10 countries. Over the years, Apple has revolutionized industries like personal computing, music and mobile communications through innovative hardware, software and services. From its beginnings in a garage to becoming the world's most valuable company, Apple has established itself as a leader in innovation.
Steve Wozniak And The Apple Computer EssayLisa Martinez
Steve Jobs and Steve Wozniak founded Apple Computer in 1976. They incorporated the company as Apple Inc. in 1977 in Cupertino, California. After founding Apple, Jobs was fired in 1985 but returned as CEO in 1997. Under his leadership, Apple flourished again and introduced successful products like the iPod, iPhone, and iPad. However, Apple faced some challenges over the years including unclear marketing plans, employee issues, and financial/legal problems that hurt its reputation, but the company was able to address these issues and achieve long-term success.
APRIL 22, 2013, 1123 P.M. After a hectic day, an exhausted .docxaryan532920
APRIL 22, 2013, 11:23 P.M. After a hectic day, an exhausted Tim Cook is arriving back at Apple’s headquar-
ters in Cupertino, California. The Apple CEO is trying to find some quiet time to look over the day’s events and
handle some e-mails. Having joined Apple in 1998 as Senior Vice President of Worldwide Operations, Cook had
been appointed CEO based on the recommendation of Steve Jobs, who lost his battle with cancer a few weeks
after resigning from the top spot in August 2011. Cook had been filling in as CEO while Jobs had been on medical
leave. Cook was a low-profile, but high-impact executive at Apple who was responsible for restructuring Apple’s
supply chain, which had allowed Jobs to focus on high-profile product launches. Moreover, Apple’s now super-
efficient supply chain also increased its profitability tremendously.
Steve Jobs had led Apple through a period of innovation that saw the introduction of category-defining prod-
ucts such as the iPod, iPhone, and iPad and disruptive business models complementary to those products, such
as the Apple Retail Store and the iTunes online store. iTunes had started by selling music for Apple’s iPods and
later expanded into books, movies, television shows, and applications for all of Apple’s iOS devices. Apple’s
competitive advantage under Jobs was the ability to continually innovate, but Cook couldn’t help but wonder if
such success was sustainable, especially without Jobs.
Just the previous September, to great fanfare and expectations, Apple had launched the new iPhone 5. In his
presentation to an exuberant crowd of loyal Apple devotees in San Francisco’s Moscone Center that day, Cook
had highlighted Apple’s great performance by focusing on its retail stores and the sales of Mac notebooks and
iPads. In particular, Cook had emphasized the performance of Apple’s 380 retail stores in 12 countries around the
world. 1 An astounding 83 million people had visited Apple retail stores in the preceding quarter, which equates to
almost one million people a day, on average. In addition, he had stated that Apple ranked number one in notebook
sales in the United States, with 27 percent market share. That represented a notebook sales growth of 15 percent a
year. Cook had also commented on the iPad, crediting it with creating a post-PC revolution. Having sold
17 million iPads between April and June 2012, Apple claimed 68 percent market share in tablet computers. In
addition, the iPad accounted for 91 percent of web traffic by all tablets, which Cook attributed to the then over
700,000 iOS applications (apps) available to Apple users. A whopping 94 percent of Fortune 100 companies had
begun deploying Apple iPads in the workplace, many with customized apps to provide enterprise-specific busi-
ness solutions. “To put this achievement in some perspective, we sold more iPads than any PC manufacturer sold
of their entire PC lineup,” Cook said. 2 By June 2012, Apple had sold a total o ...
Steve Jobs and Steve Wozniak started Apple Computer in 1976, releasing the Apple I computer. The Apple II, released in 1978, was highly successful and helped Apple become the leader in the emerging personal computer market. However, IBM entered the PC market in 1981 with its IBM PC, which was highly successful and outsold Apple. This led to the rise of IBM PC clones that eroded Apple's market share. After Jobs was fired in 1985, Apple struggled but saw a resurgence in the 2000s under Jobs' return as CEO, releasing popular products like the iPod, iTunes, and MacBook laptops that helped the company bounce back.
1. APPLE: A Case Study Analysis
Shane R. Mittan, Project Manager
Western Michigan University
School of Communication
Telecommunications Management 4480
Western Michigan University
1903 West Michigan Avenue
Kalamazoo, Michigan 49008
Thursday, January 28, 2010
3. TABLE OF CONTENTS
I. HISTORICAL OVERVIEW ................................................................................. 2
The First Apple Computers................................................................................................................... 2
Figure 1 (Apple Logo, 1976) ................................................................................................................. 2
Creating an Image ................................................................................................................................. 3
Figure 2 (Apple Logo, 1977) ................................................................................................................. 3
Graphical User Interface ....................................................................................................................... 4
The Macintosh ...................................................................................................................................... 5
Figure 3 (Graphical User Interface of the Apple Macintosh) .......................................................................... 5
Jobs’ NeXT Move................................................................................................................................. 6
Jobs’ Personality ................................................................................................................................... 7
The iPod and iTunes Media Store......................................................................................................... 8
II. ORGANIZATIONAL STRUCTURE .................................................................. 9
Table 1 (Apple Organizational Chart) ...................................................................................................... 9
III. BUSINESS OPERATIONS .............................................................................. 9
Business Philosophy ............................................................................................................................. 9
Commitment to Innovation ................................................................................................................. 10
Current Products ................................................................................................................................. 11
The MacBookPro and MacBook .................................................................................................... 12
Mac OS X ....................................................................................................................................... 12
The iPod and iTunes Media Store .................................................................................................. 13
The iPhone ..................................................................................................................................... 13
The iPad ......................................................................................................................................... 13
IV. FINANCIAL PERFORMANCE ...................................................................... 14
Figure 4 (Apple's Net Sales of Operating Segments) .................................................................................. 14
Table 2 (Apple's Net Sales by Product) .................................................................................................. 15
V. FUTURE PLANS ............................................................................................ 15
Biting into a Greener Apple ................................................................................................................ 15
Figure 5 (Apple's Weight Recycled Per Year) .......................................................................................... 16
A Mobile Society of Constant Connection ......................................................................................... 16
Development and Operations.............................................................................................................. 17
Conclusion .......................................................................................................................................... 18
ENDNOTES ........................................................................................................ 19
-1-
4. I. HISTORICAL OVERVIEW
Apple Computer was formed in April 1976 by 25-year-old Steve Wozniak and 21-year-
old Steve Jobs—both college dropouts. After selling a van for some extra start-up cash,
the two set up shop in the Jobs’ family garage at 2066 Crist Drive in Los Altos,
California, to start building computers. The ideas and early innovation techniques that
emerged from this location would set the foundation for building one of the most
important and globally effective technology companies the world has ever seen. In fact,
some diehard Apple fans come from all over the globe just to pose for pictures in front of
this now-famous garage.1
Apple Computer stands out from similar companies with their unconventional
business ideas that constantly redefine the standards for product, marketing, and industry
innovation techniques. The company has become well-known through their commitment
to challenge the so-called “possibilities” of the computer industry. Their goal is to
improve the user-friendliness of their products and to encourage an open-minded
approach when developing new technologies and services.
The First Apple Computers
Wozniak, the true technical mind behind the building process of
Apple’s early computers, spent the summer of 1976 building the
company’s very first computer, the Apple I.2 Meanwhile, Jobs began
creating advertisements and found a buyer for the computer. The Byte
Shop in Mountain View, California, proved to be Apple’s first major
Figure 1.
customer—and, coincidentally, the first retail computer store chain in Apple Logo (1976)
-2-
5. the world.3 The two Steves were able to build and sell fifty Apple I computers that
summer—all from within the confined space of the Jobs family’s single-car garage. This
would mark the first of many successful products to come from the company.4 Apple
Computer was officially incorporated on January 3, 1977.5
Later that summer, Wozniak and Jobs began building the Apple II with the help
of a few technically-savvy friends and classmates. It was at this time that Jobs first
realized his true passion for the burgeoning computer industry.6 To fuel this passion, Jobs
consulted with retired Intel Corporation marketing manager Michael Markkula regarding
the possible future of Apple Computer. During this consultation, Markkula worked with
Jobs in coming up with a solid business plan and even purchased one-third of the
company for $250,000.7
Creating an Image
In 1977, Jobs and Markkula hired Michael Scott as the company’s
first president and Chief Executive Officer (CEO).8 In April of
that same year, Apple decided it would be beneficial to their
marketing strategies if they updated their image before putting the
Apple II on the consumer market. To create their new logo, Jobs
Figure 2.
Apple Logo (1977) contacted Robert Janoff, an art director for advertising and public
relations agency Regis McKenna. Janoff agreed to design the logo from an essentially
blank canvas. “The really funny thing,” explains Janoff, “was the only direction we got
from Steve Jobs is: ‘don't make it cute.’”9 Aside from some color alterations, Janoff’s
iconic 1977 design remains to this day as the official logo of Apple Computer, Inc.
-3-
6. After the success of the Apple I and Apple II, the company began work on the
Apple III, which turned out to be their very first project failure. The Apple III proved to
be an early sign of disagreements-to-come between the president Michael Scott and Steve
Jobs. In fact, Scott laid-off 40 employees after the Apple III’s failure—without any
consultation or approval from the Board of Directors. Because of his abrupt actions, Scott
was demoted to vice chairman, while Jobs was promoted to chairman. Markkula, who
had originally hired Scott, took over as Apple’s new CEO. Scott officially resigned from
Apple in March of 1981.10 This tension would continue to escalate through the
development of the company’s next computer, the Apple Lisa.
Graphical User Interface
Named after Jobs’ oldest daughter, the Lisa (also, Local Integrated Software
Architecture) was the first personal computer to implement a graphical user interface
(GUI) technology—an idea which Jobs had adopted from a prior visit to the Xerox
Corporation. Surprisingly, Xerox did not think the technology would serve a practical
purpose for personal computing.11 The Lisa was the first personal computer to include
such features as: a hierarchal file system, windows, folders, icons, multiple tasking, a
mouse, a drop-down menu bar, and the ability to copy and paste.12
Jobs tested the patience of president Markkula and eager consumers by
continuously implementing new GUI features and pushing back the Lisa’s release date.
Markkula grew tired of Jobs’ constant need for improvement at any cost, and removed
him from his valued position as Lisa’s project designer. The Board of Directors then
demoted Markkula and hired former PepsiCo vice president John Sculley as the new
-4-
7. CEO in 1983.13 Jobs saw this reorganizing as an opportunity to shift his focus to
designing the features for his next brainchild… the Macintosh.
The Macintosh
With improvements in the GUI, the Macintosh became a “possibility box” for companies
developing similar products.14 Enhancing some features from the Lisa, the Macintosh
implemented a desktop, mouse, graphical file system, icons, bit-mapped graphics, menu
bar navigation, applications running inside windows, and more. The Macintosh laid the
foundation for the entire computer industry. The true look and feel of personal computers
today can be attributed to the early design features of the Macintosh.
Figure 3.
Graphical User Interface of the Apple Macintosh (1984)
The Macintosh, however, did not dominate the consumer market as the company
had hoped. Supported by Markkula and the other members of the board, president
Sculley once again demoted Jobs (this time from vice-president and leader of the
Macintosh division) in May 1985, leaving Jobs without any managerial power.15
-5-
8. In a somewhat desperate attempt to boost Macintosh sales, Apple released the
Macintosh XL. This computer came with even more improved GUI updates, the
innovative New Folder command, and the introduction of AppleTalk—the first self-
configuring local area network (LAN) technology used to connect multiple computers to
a single printer.16 This set the desktop publishing revolution into motion.17
Jobs’ NeXT Move
Steve Jobs resigned from Apple in December 1985, due to constant power struggles and
disagreements with president Sculley and the Board of Directors. Upon his resignation,
Jobs formed a new company called NeXT, Inc.18 Jobs saw NeXT as an opportunity to re-
ignite the spark he had when he founded Apple. NeXT focused on creating computers
that were user-friendly, aesthetically pleasing, and capable of running powerful software
in the most efficient ways possible.
Throughout the next eleven years, Apple continued to develop desktop computers
and operating systems, but the company was not able to fully recover after Jobs had left.
Sculley resigned from the company in October 1993, while under extreme pressure to
increase Apple’s sales and market share with new products and services. Michael
Spindler, President of Apple Europe, was then promoted to head the entire company as
the new CEO.19 Most projects headed by Spindler (most notably the Apple Newton and
Copland operating systems) proved to be major failures. After three yet-again
unsuccessful years, Spindler was forced to resign from his position as CEO.
Apple then promoted board member Gil Amelio to head the company in 1996.
Apple’s stock prices continued to plummet, and the Board of Directors were once again
-6-
9. facing the reality that they would soon need to find someone who could successfully run
the company. Similar to his predecessors, Amelio’s reign as CEO proved unsuccessful,
and he was removed from the position in late 1996.20
In what proved to be the company’s best decision of the decade, Apple re-hired
Steve Jobs—this time serving as the company’s new CEO. With his innovative vision
and strong leadership style, Jobs finally made his triumphant return to the company he
had co-founded. Days later, on December 20, 1996, Apple announced its plans to acquire
NeXT Software, Inc. The purchase was completed on February 4, 1997, and this software
became the foundation for the Mac’s future operating systems.21 In regards to Apple’s
new plans for expansion, product development, and business strategy:
Steve Jobs is sitting in the Apple boardroom. Actually, he is slouched like a
teenager in one of the cushy leather chairs, his worn jogging shoes resting
on the directors' table. The table is very long, very impressive--and very
empty. Just Jobs here, wearing shorts and an impish grin. The old board of
directors at Apple is history, he says. . . Eight stories of corporate excess are
about to be abandoned. ‘I hate this building,’ says Jobs. ‘This building has
come to symbolize everything that went wrong with Apple. It's about
corporate hubris. Greed.’ This is not a building that can make ‘insanely
great’ computer products.22
Jobs’ Personality
Described as obsessive, impulsive, and overly critical, Steve Jobs truly knows what he
wants, and cultivates his ideas into realities. In a television documentary entitled
“Triumph of the Nerds,” Jobs describes Apple’s largest competitor—Microsoft:
The only problem with Microsoft is they just have no taste. I don’t mean
that in a small way. I mean that in a big way, in the sense that they don’t
think of original ideas and they don’t bring much culture into their products.
I have no problem with their success — they've earned their success for the
most part. I have a problem with the fact that they just make really third-rate
products.23
-7-
10. Jobs is said to have called Microsoft CEO Bill Gates after the interview was
published to apologize for the harshness of his words. Still, he apparently told Gates that
he truly meant what he had said, and that every word of it was the truth. It is apparent that
Jobs not only cares about the performance of Apple computers, but also the look and feel
of them as well.
This is but a mere insight to Steve Jobs’ personality—both as the CEO of a multi-
billion dollar global corporation, and as the average person eager and excited for new
products and technologies that shape our social environment. This eagerness has led Jobs
to develop one such pocket-sized technology has changed ways in which college students
(even top business executives) go about their daily routines…
The iPod and iTunes Media Store
The iPod (October 2001) is a prime example of Steve Jobs’ innovative mastery. The
never-before-seen features of the iPod can be attributed to its sophisticated user-friendly
design and the device’s ability to be used on both Mac and Windows-based computers.
To accompany the iPod, Apple released iTunes in April 2003. iTunes is software that
manages various types of mixed digital media between the computer and the iPod,
allowing users to purchase, organize, and playback various types of mixed-media files
(photos, videos, music, podcasts, etc.). Users can then transfer these files directly to their
iPod using Apple’s user-friendly drag-and-drop file transferring feature.
-8-
11. II. ORGANIZATIONAL STRUCTURE
Headquartered in Cupertino, California, USA, Apple Computer operates on a global
scale, with multiple locations world-wide. Apple’s business operations are structured into
three main categories: hardware, software, and business support services. Within these
categories are various divisions, including: Macintosh (computers), peripherals (Apple
TV, digital video displays, etc.), applications (iTunes, iLife, Final Cut Studio, etc.),
internet services (Safari, QuickTime, MobileMe, etc.), and others. Table 1 provides a
broadened visual representation of Apple’s basic organizational structure.
Table 1.
Apple’s Organizational Chart (November, 2008)
Hardware Software Business Support Services
iPod Applications Legal
iPhone Internet Services Retail
Macintosh Operating System Accounting
Peripherals Product Support
General Counsel
Industrial Design
Markets and Distribution
Source: Apple, 200924
III. BUSINESS OPERATIONS
Business Philosophy
Apple’s strong following of loyal customers and an ever-increasing fan base can be
attributed to the company’s strive to constantly “Think Different,” as their slogan
suggests. The company’s business strategy leverages on their unique ability to design and
develop their own operating system, application software, and hardware.25
-9-
12. Along with free-spirit innovation and an open-minded approach to business,
Apple’s primary focus is providing powerful and user-friendly products and solutions.
Combined, these elements drive Apple to remain a world leader on the cutting-edge of
corporate technology. Not only does the company consider the look-and-feel of their
products and services important, but also the look and feel of their offices and staff! In
communicating Apple’s primary business philosophy to potential employees, Jobs
describes daily life at the company headquarters:
Don’t expect business as usual. A lot of big companies are about endless
meetings. Massive bureaucracy. Executive parking spaces. And suits. We
don't see what any of that has to do with great work. So we don't bother.
This isn't your cushy corporate nine-to-fiver. Fortunately. Prepare to be
inspired. We've got an environment where you can make things happen.
Fast. There's plenty of open space—and open minds. Collaboration. And of
course, innovation. We also have a shared obsession with getting every last
detail right. Leave your neckties, bring your ideas.26
This strategy has proven successful, and Jobs shows no signs of regret to the ways
in which Apple now manages its most unique and valuable assets—its human resources.
Business may change, processes may change, but people will never go out of business.
Steve Jobs has created an empire around applying this philosophy to his business
ventures.
Commitment to Innovation
Innovation can be broken down into three subset areas: product, business process, and
business model innovation. Product innovation does exactly as its name suggests;
enhances features of current products and services. A prime example of this is Apple’s
iPod and its devastating effects on its competitors (i.e.: The Sony Walkman).27 Business
process innovation involves reengineering business processes by building entirely new
- 10 -
13. markets to meet untapped customer needs as explained by Kim and Mauborgne’s Blue
Ocean Strategy.28 Business model innovation involves introducing an entirely new value
proposition to the market. A prime example of business model innovation is the
combination of Apple’s iPod and iTunes media store. The significance of these products
cannot be understated, as they produced the first sustainable music-downloading business
model of its kind.29
Innovation is also one of the best methods to stay competitive over time, as it
creates a long-lasting competitive advantage. Those who lack innovation and tend to
simply “stick to what they know” become severely disadvantaged in the marketplace.
There are two innovation methods: sustaining and disruptive. Sustaining innovation deals
with improving current product performance, services, and features—providing better
performance than what was previously available for a certain product or service. In
contrast, disruptive innovation represents implementing a completely new approach to an
existing product or service’s design and production process.30
Current Products
Apple operates using the vertical integration model by facilitating all aspects of both
hardware and software production.31 One of the only third-party components used in
recent Macs are Intel Core 2 Duo processors, which allow third-party operating systems
(Linux, Windows, etc.) to run on Intel-based Macs.32 Apple’s signature operating system
(Mac OS X), however, will only run on Macs—keeping Apple in control of its
development, distribution, and price. This ensures that users get completely integrated,
secure, powerful, and easy to use computers built by Apple users, for Apple users.
- 11 -
14. The MacBook Pro and MacBook
The MacBook Pro (January 2006) is a sleek and powerful laptop designed for
professional and advanced computer users. With three screen size options up to 17-
inches, the MacBook Pro includes a built-in iSight video camera, an Intel Core 2 Duo
processor, and a NVIDIA GeForce 9400M integrated graphics processor. This laptop has
up to 4 gigabytes (GB) of random access memory (RAM), and up to a 320GB hard drive.
Along with built-in 802.11n wireless networking and Bluetooth 2.1, the MacBook Pro
also includes Apple’s new MagSafe power adaptor.33
The MacBook (May 2006) was designed for students and general computer users.
This 13-inch laptop has many features of the MacBook Pro, but most are slightly scaled-
down. In 2007, the MacBook was the best-valued laptop in the U.S.34
Mac OS X
Each version of OS X comes with new and improved features that build from previous
versions. Mac OS X Leopard (2007) contains features never included on any previous
operating system in history. For instance, Quick Look allows users to instantly see a file’s
contents without running any applications, Time Machine can automatically back up an
entire hard disk, and Spaces provides multiple virtual desktop screens.35
Apple’s latest operating system, Mac OS X Snow Leopard (August 2009),
features mostly visual and functional enhancements, as it is one of the company’s
“lighter” operating system upgrades. With light improvements to Mac OS X, Apple has
yet again set a higher standard for their next big operating system upgrade. As usual, Mac
users eagerly await these “magical” updates with anticipation.
- 12 -
15. The iPod and iTunes Media Store
Apple’s most recent iPod to date, the iPod Touch (September 2008), is the first iPod to
have a touch-sensitive screen and include Wi-Fi wireless networking. The home screen
features multiple ‘touch-buttons’ to play music, videos, see photos and maps, surf the
Internet, check email, etc. Users can also access the iTunes Media Store and download
content with the touch of a ‘button.’ With up to 32GB storage, the iPod Touch offers 36
hours of audio playback and 6 hours of video playback.36
The iPhone
Essentially combining an iPod Touch with a 3G mobile phone, the iPhone (June 2008) is
an Internet-ready communications device complete with email, web browsing, maps, and
more.37 iTunes libraries up to 16GB can also be synced to the iPhone. Some of the
iPhone’s rapid success can be attributed to the various factory-installed applications, as
well as those created by third-party developers. By allowing this open-source capability,
Apple has once again captivated and dominated the market with a single product.
The iPad
Apple’s latest product combines all of the products listed above (and more). The
magazine-sized iPad (January 2010), according to Apple, is the company’s “most
advanced technology in a magical and revolutionary device.”38 Available in a Wi-Fi and
3G models, the iPad has a fingerprint-resistant LCD touch-screen display with a
1024x768 pixel resolution. The device has up to 64GB storage and up to 10 hours of
battery life. It is also compatible with both Mac and Windows-based computers.39
- 13 -
16. IV. FINANCIAL PERFORMANCE
With their fiscal year ending on September 26, 2009, Apple reported total net sales of
$36.537 billion dollars among each of their five operating segments in 2009. This figure
is up from $32.479 billion dollars in 2008 and $24.006 billion dollars in 2007.40
The Americas account for most of the company’s net sales, with $16.142 billion
dollars in 2009. Europe accounts for the second-largest operating segment net sales, with
the Retail segment not far behind. Figure 4 illustrates how these figures are attained
through contributions from each operating segment.
Figure 4.
Apple’s Net Sales of Operating Segments (in millions)
Source: Apple, 200941
Table 2 shows that from 2007-2009, Apple experienced a 266% sales increase
within the iPhone product line—the largest product sales increase between 2007 and
2009. Apple’s music-related and software products also experienced significant increases
in sales during this three-year span.
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17. Table 2.
Apple’s Net Sales by Product (in millions)
2009 Change 2008 Change 2007
Net Sales by Product:
Desktops . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 4,308 (23)% $ 5,603 39% $ 4,020
Portables . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9,472 9% 8,673 38% 6,294
Total Mac net sales . . . . . . . . . . . . . . . . . . 13,780 (3)% 14,276 38% 10,314
iPod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,091 (12)% 9,153 10% 8,305
Other music related products and services . . 4,036 21% 3,340 34% 2,496
iPhone and related products and services . . . 6,754 266% 1,844 -- 123
Peripherals and other hardware . . . . . . . . . . 1,470 (11)% 1,659 32% 1,260
Software, service, and other sales . . . . . . . . 2,406 9% 2,207 46% 1,508
Total net sales . . . . . . . . . . . . . . . . . . . . . . $36,537 12% $32,479 35% $24,006
Source: Apple, 200942
Apple did not declare or pay any cash dividends in 2008 or 2009, as the company
plans to retain these earnings for use in the operation of their business for the foreseeable
future.43 With these and other earnings, Apple is working to expand its operations by
increasing market share, extending products’ life cycles, reducing production and
consumer costs, and pursuing even greater vertical integration.
V. FUTURE PLANS
Biting into a Greener Apple
Today, while most companies’ primary strategies include increasing revenue and cutting
costs, Apple’s focus is on transforming every aspect of their business process to operate
more efficiently. In other words, Apple is becoming greener. When asked about the
company’s plans to become more environmentally conscious and reduce their carbon
footprint, Steve Jobs explains:
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18. It is generally not Apple’s policy to trumpet our plans for the future; we tend
to talk about the things we have just accomplished. Unfortunately this policy
has left our customers, shareholders, employees and the industry in the dark
about Apple’s desires and plans to become greener. Apple plans to reduce and
eventually eliminate the use of mercury by transitioning to LED backlighting
for all displays when technically and economically feasible.44
Apple has recycling initiatives implemented in 95% of the countries that sell their
products. In 2008, the company recycled 33 million pounds of electronic waste (e-waste),
accounting for 41.9% of their products sold world-wide. Figure 5 shows the company’s
progressive commitment to their recycling programs, as well as a projected goal to be
reached by the end of the 2010 fiscal year.45
Figure 5.
Apple’s Weight Recycled Per Year (2005-2010)
*As percentage of weight of products sold seven years earlier.
Source: Apple, 201046
A Mobile Society of Constant Connection
Humans are social creatures. As such, we thrive on the ability to remain constantly
connected through a variety of our beloved mobile communications devices. Realizing
this, Apple is synergizing their products and services (iPod, iPhone, iTunes, etc.) with all
- 16 -
19. types of mixed-media content (music, videos, photos, applications, etc.). As Apple
continues to bring convergence to a now-digital world, consumers can expect extensive
improvements with each Apple product release.
Development and Operations
Apple’s future operations depend largely on the company’s ability to continue developing
high-quality components of mobile communication devices, such as: microprocessors,
nonvolatile (NAND) flash memory, dynamic random access memory (DRAM), liquid
crystal displays (LCDs), and many more—all in sufficient quantities made available to
consumers at competitive prices.47
The company plans to continually stimulate demand for certain products by
implementing new design, operability, and user-friendly features. Apple also plans to
continue lowering product prices, despite the fact that doing so would affect the
company’s gross margins unfavorably. Due to their significant international operating
locations, fluctuations with resources, exchange rates, and taxes can also affect their
future financial results and operational strategies.48
Apple’s future also depends on third-party developers and their ability to continue
creating software applications that are both powerful and useful for Apple’s products.
Companies like Microsoft, Dell, Sony, Hewlett-Packard, and other manufacturers of
electronic communication devices could pose a major threat if third-party Apple software
development should decrease or cease in production.49
- 17 -
20. Conclusion
Apple has truly put the “personal” in personal computing. In 1984, the Macintosh proved
to be the company’s foundation-laying product. The Macintosh began the desktop
publishing revolution with its cutting-edge GUI and laser writer printer capability.
Today, Apple continues to lead the industry with their outstanding and award-
winning products and services. Apple is also credited with leading the digital media
revolution with their iPod portable music and video players and iTunes online media
store, creating the first sustainable music-downloading business model in history.50
The company has also entered the mobile phone industry with an altogether
different business strategy known as value innovation with the iPhone. Value innovation
focuses on making the competition irrelevant by opening up new and untapped markets,
creating a leap in value for consumers.51 The iPhone is yet another product that has
changed the way the industry defines new product standards and possibilities.
With growing demand for high-quality, powerful, user-friendly, and cost effective
products, Apple is undoubtedly the leader in terms of bringing these ideas to life. The
company realizes that rather than publicly announcing product development plans years
in advance, products are better-received with an “awe” response if they are simply
released when they’re finished as opposed to providing “beta” or “demo” versions to the
public. This is an excellent strategy when the goal is to keep consumers eager for the
latest products and asking, “What could they possibly improve next?”
- 18 -
21. Endnotes:
1
Owen Linzmayer, Apple Confidential: The Real Story of Apple Computer, Inc. (San Francisco, CA: No
Starch Press, 1991), 1.
2
The Apple I was based on the MOStek 6502 chip, whereas most other "kit" computers were built from the
Intel 8080. Initial cost was $666.66. See Glen Stanford, “Apple I,” Apple-History. Available at:
http://www.apple-history.com/body.php?page=gallery&model=aI&sort=date&performa=off&order=ASC
Retrieved: September 20, 2009.
3
Linzmayer, Apple Confidential: The Real Story of Apple Computer, Inc., 3.
4
Funding Universe, “Apple Computer, Inc.,” Funding Universe Company Histories, Available at:
http://www.fundinguniverse.com/company-histories/Apple-Computer-Inc-Company-History.html
Retrieved: September 21, 2009.
5
Apple Computer, “Investor Relations,” Available at: http://www.apple.com/investor Retrieved:
September 8, 2009.
6
The Apple II was based on Wozniak's Apple I design, but with several additions. The Apple II included a
larger ROM, more expandable RAM (4K to start), and 8 expansion slots. It had integer BASIC hard-coded
on the ROM for easier programming, and included two game paddles and a demo cassette for $1,298. See
Glen Stanford, “Apple II,” Apple-History. Available at: http://www.apple-history.com/body.php?page=gall
ery&model=aII&sort=date&performa=off&order=ASC Retrieved: September 20, 2009.
7
Funding Universe, “Apple Computer, Inc.”
8
Michael Scott was the first CEO of Apple Computer from 1977 to 1981. On February 25, 1981, the day
known as Black Wednesday, Scott fired 40 Apple employees personally, including half of the Apple II
team, in a belief that they were redundant. He was then demoted to vice chairman, and Mike Markkula
replaced him as CEO. See AllExperts, “Michael Scott (Apple Computer),” AllExperts.com, Available at:
http://en.allexperts.com/e/m/mi/michael_scott_%28apple_computer%29.htm Retrieved: October 2, 2009.
9
Ivan Razl, “Interview with Rob Janoff, Designer of the Apple Logo,” August 3, 2009, Available at: http://
creativebits.org/interview/interview_rob_janoff_designer_apple_logo Retrieved: September 4, 2009.
10
AllExperts, “Michael Scott (Apple Computer),” AllExperts.com, Available at: http://en.allexperts.com/e/
m/mi/michael_scott_%28apple_computer%29.htm Retrieved: October 2, 2009.
11
The first GUI was developed by Xerox in the 1970s. By the 1908s, CPU power and monitors for
effective GUI became cheap enough for home computers. See Mary Bellis, “Inventors of the Modern
Computer: The History of the Graphical User Interface or GUI – The Apple Lisa,” About.com: Inventors,
Available at: http://inventors.about.com/library/weekly/aa043099.htm Retrieved: October 2, 2009.
12
Mary Bellis, “Inventors of the Modern Computer: The History of the Graphical User Interface or GUI –
The Apple Lisa,” About.com: Inventors, Available at: http://inventors.about.com/library/weekly/aa04
3099.htm Retrieved: October 2, 2009
13
Sculley joined Apple in 1983 from Pepsico Inc, where he had risen from marketing executive to the
company's president. Sculley solidified his image as Silicon Valley's reigning philosopher-king when he
ousted Jobs after a power struggle. The company was reeling from a series of business disasters. Chief
among them was the Newton hand-held computer, Sculley's pet project. He then resigned from Apple. See
PBS, “John Sculley,” The Players, Available at: http://www.pbs.org/wgbh/pages/frontline/president/players
/sculley.html Retrieved: October 4, 2009.
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22. 14
Equipped with 128 KB RAM, 64 KB ROM, a 3.5" 400 KB floppy drive, a 1-bit 512 x 342 pixel b&w
monitor, a mouse, and a couple applications (MacWrite, MacPaint), the Macintosh was destined to change
the face of computing forever - it not only created the Mac look and feel, it also inspired Microsoft
Windows and several other windowing interfaces. See LowEndMac, “The Macintosh a.k.a. Macintosh
128k,” Vintage Macs: Compact Macs, 2009, Available at: http://lowendmac.com/compact/original-mac
intosh-128k.html Retrieved September 18, 2009.
15
Martin Groeger, “John Sculley and Steve Jobs,” Silicon Valley: The Apple Story, December 3, 1999,
Available at: http://www.silicon-valley-story.de/sv/apple_sculley.html Retrieved: September 15, 2009.
16
AppleTalk is an inexpensive local area network developed by Apple Computer that can be used by both
Apple and non-Apple computers for communication and sharing of resources such as printers and file
servers. See MSN Encarta, “AppleTalk,” Microsoft Encarta Online Encyclopedia, Available at: http://encar
ta.msn.com/encyclopedia_761555448/AppleTalk.html Retrieved: September 7, 2009.
17
Daniel Knight, “1985: Word, Excel, PageMaker, and the LaserWriter,” LowEndMac, January 13, 2008,
Available at: http://lowendmac.com/history/1985dk.shtml Retrieved: September 18, 2009.
18
After leaving Apple in 1985, Steve Jobs founded NeXT, Inc. NeXT combined powerful hardware and
software in ways that had never been done before—a high-resolution display, built-in Ethernet, CD-quality
sound, and multimedia e-mail. See Simson Garfinkel, “The Short History of NeXT,” Available at:
http://simson.net/ref/NeXT/aboutnext.htm Retrieved: September 18, 2009.
19
MSN Encarta, “John Sculley,” Microsoft Encarta Online Encyclopedia, Available at: http://www.msn
encarta.com/encyclopedia_761556077/John_Sculley.html Retrieved: September 7, 2009.
20
AllExperts, “Gil Amelio,” AllExperts.com, Available at: http://en.allexperts.com/e/g/gi/gil_amelio.htm
Retrieved: October 2, 2009
21
Apple Computer, “Investor Relations”
22
Cathy Booth; David Jackson (San Francisco), and Valerie Marchant (New York), “Steve’s Job: Restart
Apple,” Time Magazine, August 18, 1997, Available at: http://www.time.com/time/magazine/article/0,91
71,986849,00.html Retrieved: October 4, 2009.
23
Steven Lohr, “Creating Jobs,” New York Times, January 12, 1997, 14.
24
Apple Computer, “2009 10-K Annual Report,” 2-9.
25
Ibid, 1.
26
Apple Computer, “Jobs at Apple,” Available at: http://www.apple.com/jobs/us/corporate.html Retrieved:
September 8, 2009.
27
In the late 1960s, Sony and other consumer electronics manufacturers began the mass production of
cassette tapes and recorders. By the late 1970s, the tape cassette machines improved significantly and had
become an established norm in audio delivery. In 1979; Sony launched the Walkman in Japan. See
Matthew Andreychuck, “Sony Corporation: A Case Study Analysis,” (2008): 2.
28
W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space
and Make the Competition Irrelevant, (Boston, MA: Harvard Business School Publishing, 2005).
29
Richard Gershon, Telecommunications and Business Strategy (New York, NY: Routledge, 2009), 365.
30
Ibid, 373.
- 20 -
23. 31
There are several ways that a major corporation can strategically plan for its future. One common growth
strategy is vertical integration whereby a company will control most or all of its operational phases. The
rationale is that vertical integration will allow a large-sized company to be more efficient and creative by
promoting combines synergies between its various operating divisions. See Richard Gershon, The
Transnational Media Corporation: Global Messages and Free Market Competition (Mahway, NJ:
Lawrence Erlbaum Associates, 1997), 11.
32
Boot Camp is software included with Mac OS X 10.5 Leopard that lets you run compatible versions of
Microsoft Windows on an Intel-based Mac. With Mac OS X, you can use Microsoft Office, connect to
most printers and cameras, join PC networks, and run Windows. See Apple Computer, “Boot Camp 2.0,
Mac OS X 10.5: Frequently asked questions,” Available at: http://support.apple.com/kb/HT1656 Retrieved:
September 9, 2009.
33
Apple Computer, “2008 10-K Annual Report,” 3.
34
Laptop Picker, “Best Laptop Deal 2007 - Apple MacBook (+ free iPod) at $1099,” Laptop Picker,
August 14, 2007, Available at: http://www.laptoppicker.com/archives/best-laptop-deal-apple-macbook
.html Retrieved: October 2, 2009.
35
Apple Computer, “2008 10-K Annual Report,” 6.
36
Apple Computer, “2008 10-K Annual Report,” 5.
37
With iPhone, applications work together seamlessly and they sync with your computer—whether you’re
on a Mac or PC. iPhone combines three devices in one: a revolutionary mobile phone, a widescreen iPod,
and a breakthrough Internet device. iPhone uses fast 3G and Wi-Fi wireless connections to deliver rich
HTML email, Maps with GPS, and Safari. See Apple Computer, “Why you’ll love iPhone,” Available at:
http://www.apple.com/iphone/why-iphone Retrieved: October 3, 2009.
38
Apple Computer, “iPad,” January 27, 2010, Available at: http://www.apple.com/ipad Retrieved: January
28, 2010.
39
Apple Computer, “iPad: Technical Specifications,” January 27, 2010, Available at: http://www.apple.co
m/ipad/specs Retrieved: January 28, 2010.
40
Apple Computer, “2009 10-K Annual Report,” 41.
41
Ibid.
42
Ibid.
43
Apple Computer, “Apple Reports Fourth Quarter Results: Most Profitable Quarter Ever; Record Mac and
iPhone Sales,” Available at: http://www.apple.com/pr/library/2009/10/19results.html Retrieved: November
5, 2009.
44
Apple Computer, “A Greener Apple,” 2006, Available at: http://www.apple.com/hotnews/agreenerapple
Retrieved: November 5, 2009.
45
Apple Computer, “Apple and the Environment: The Story Behind Apple’s Environmental Footprint,”
2010. Available at: http://www.apple.com/environment/complete-lifecycle Retrieved: January 22, 2010.
46
Ibid.
47
Apple Computer, “2009 10-K Annual Report,” 15.
- 21 -
24. 48
Ibid, 46.
49
Ibid, 17-18.
50
Richard Gershon, Telecommunications and Business Strategy (New York, NY: Routledge, 2009), 367.
51
Kim and Mauborgne, Blue Ocean Strategy, 12.
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