Apple was founded in 1976 by Steve Jobs and Steve Wozniak and released the Apple 1 personal computer. It focuses on superior ease of use through seamless integration and innovative design. Apple utilizes multiple distribution channels including resellers, large retailers, and online stores to sell its products led by the iPhone, Macintosh computers, and iPad. Its marketing campaigns emphasize themes of thinking differently and switching to Apple.

3. • Founded in 1974
• Apple 1 released in 1976
Steve Wozniak and Steve Jobs

10. Geographic Net Sales of Apple

14. • Supply superior ease to use.
• Seamless integration.
• Innovative industrial design.

15. • Value based Pricing Model.
• Variable Pricing for iTunes.
• Fixed Pricing.

16. • Distribution Channels
• Resellers
• Large Distributions
• Online Stores
• No Franchises

17. • “Think Different”
• “Switch”
• “Get a Mac”
• Genius

18. 12%
13%
64%
9% 2%
Macintosh
Services
iPhone
iPad
Others

21. • http://www.businessinsider.com/15-amazing-facts-about-apple-
2010-10?op=1
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://retailindustry.about.com/od/retailbestpractices/ig/Company-
MissionStatements/Apple-Inc--Mission-Statement.htm
• http://www.statisticbrain.com/apple-computer-company-statistics/
• http://www.microsoft.com/investor/reports/ar12/financial-
highlights/index.html
• http://www.marketwatch.com/investing/stock/aapl/financials
• http://www.slideshare.net/marconivr/apple-history

22. DISCLAIMER
Created by Anjani Kumar, MEC Hyd , during Marketing Intenship by
Prof. Sameer Mathur, IIM Lucknow