3. PAIN
A select few have attained a high level
of operational excellence
They have spent $M customizing to get there
Monday, March 8, 2010
4. PAIN
A select few have attained a high level
of operational excellence
Rest of us can’t get there
Monday, March 8, 2010
5. An execution model of any app from a single collector
Monday, March 8, 2010
6. GO TO MARKET
Year 0-2 Year 1-3 Year 3-5
SaaS mid-market Enterprise
departmental
• Application is the • Big consumer of • Leverage GTM
business SaaS partnerships
• Growing market • Minimal changes to • Private cloud
marketing
• Operations costs are • Behind the firewall
critical • No product changes
required
Monday, March 8, 2010
7. Market Size
300M SERVERS WW*
$1.4B/YEAR BUSINESS FOR
APPFIRST ASSUMING
SaaS SMB
1% PROFESSIONAL EDITION
3% APPFIRST LITE
* Does not include servers behind the firewall
Monday, March 8, 2010
8. PRICING
Typical
AppFirst
Pricing customer Typical ASP
Product
profile
Sys Admin
AppFirst Lite $80/server/yr $400/yr
5 servers
AppFirst $30/server/mo Business
Professional $240/server/yr minded $2400/yr
Edition 10 servers
Future
TBD TBD TBD
offerings
Monday, March 8, 2010
9. COMPETITION
TRANSACTION VIEW CODE VIEW SYSTEMS VIEW
WAR ROOM DEBUG ONE CONSOLE
SYSTEMS VIEW
STAND BOX UP
Monday, March 8, 2010
10. FOUNDERS
David Roth Donn Rochette
• Start-up Business Leader • Technical Visionary
•4 Successful Exits • Real-timeOS Architect &
Application Virtualization
• Sales & Business
Development Expertise • Proven results delivering
viable products
Monday, March 8, 2010
11. •SaaS companies -- free trial!
•IaaS companies -- let’s partner!
•Investors -- time to invest!
Monday, March 8, 2010
