The document discusses AppFirst, a company that provides an execution model for any application from a single console. It is led by CEO David Roth and CTO Donn Rochette. The company's goal is to initially target the SaaS market for small businesses, then expand to the mid-market departmental level and eventually enterprise customers through partnerships. It estimates the potential market size and provides pricing models for its AppFirst Lite and AppFirst Professional Edition products.

1. DAVID ROTH, CEO & CO-FOUNDER
DONN ROCHETTE, CTO & CO-FOUNDER
PAMELA ROUSSOS, CMO
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2. PAIN
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3. PAIN
A select few have attained a high level
of operational excellence
They have spent $M customizing to get there
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4. PAIN
A select few have attained a high level
of operational excellence
Rest of us can’t get there
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5. An execution model of any app from a single collector
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6. GO TO MARKET
Year 0-2 Year 1-3 Year 3-5
SaaS mid-market Enterprise
departmental
• Application is the • Big consumer of • Leverage GTM
business SaaS partnerships
• Growing market • Minimal changes to • Private cloud
marketing
• Operations costs are • Behind the firewall
critical • No product changes
required
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7. Market Size
300M SERVERS WW*
$1.4B/YEAR BUSINESS FOR
APPFIRST ASSUMING
SaaS SMB
1% PROFESSIONAL EDITION
3% APPFIRST LITE
* Does not include servers behind the firewall
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8. PRICING
Typical
AppFirst
Pricing customer Typical ASP
Product
profile
Sys Admin
AppFirst Lite $80/server/yr $400/yr
5 servers
AppFirst $30/server/mo Business
Professional $240/server/yr minded $2400/yr
Edition 10 servers
Future
TBD TBD TBD
offerings
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9. COMPETITION
TRANSACTION VIEW CODE VIEW SYSTEMS VIEW
WAR ROOM DEBUG ONE CONSOLE
SYSTEMS VIEW
STAND BOX UP
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10. FOUNDERS
David Roth Donn Rochette
• Start-up Business Leader • Technical Visionary
•4 Successful Exits • Real-timeOS Architect &
Application Virtualization
• Sales & Business
Development Expertise • Proven results delivering
viable products
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11. •SaaS companies -- free trial!
•IaaS companies -- let’s partner!
•Investors -- time to invest!
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12. Monday, March 8, 2010