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App first
- 1. DAVID ROTH, CEO& CO-FOUNDER Monday, April 12, 2010
- 2. LACK OF VISIBILITYIS COSTLY • Millions of dollars spent on inferior monitoring products • Over provisioning resulting in escalating capital and human costs! • Increased customer churn Siebel “application” !"#$% Monday, April 12, 2010
- 3. LACK OF VISIBILITYIS COSTLY • Millions of dollars spent on inferior monitoring products Why? • Over provisioning resulting in Applications are a black box escalating capital and human costs! • Increased customer churn Siebel “application” !"#$% Monday, April 12, 2010
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- 6. UNIQUE •REAL-TIME DATA •ANY APPLICATION •ANY LANGUAGE •ON PREMISE OR IN THE CLOUD FROM A SINGLE COLLECTOR Monday, April 12, 2010
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- 9. FOUNDERS DAVID ROTH DONN ROCHETTE • Start-up leadership in Virtualization • Pioneer of Application Virtualization (Trigence) & Automation (Consera) Software • Serial entrepreneur, third CEO • Senior Architect of 3 real-time position! operating systems for Hubble telescope, Airbus pilot control display, • Built and led 4 early stage under wing armaments organizations to liquidity; acquisitions by Amdahl, Ness, EMC, • Lead design engineer with NASA Dev HP & Assessment Lab; designed solutions for the Launch Processing System • Sales and Business Development leadership at Microsoft, IBM, HP • Co-founder and CTO of two start ups Monday, April 12, 2010
- 10. DIFFERENTIATION TRANSACTION CODE VIEW SYSTEMS + PROBES VIEW VIEW REAL-TIME ANY APPLICATION/ANY COMPONENT VISUALIZE EXECUTION MODEL OPERATIONS DEVELOPER NO CUSTOMIZATION Monday, April 12, 2010
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- 12. 95% CAN’T GETTHERE Monday, April 12, 2010
- 13. 95% CAN’T GETTHERE 300M SERVERS WW* $1.4B/YEAR BUSINESS FOR APPFIRST ASSUMING SaaS MID-MARKET 1% PROFESSIONAL EDITION 3% APPFIRST LITE APPLICATION PERFORMANCE MONITORING -- $5B# * Does not include servers behind the firewall # In 2008, IDC report Monday, April 12, 2010
- 14. GO TO MARKET • Easy to try, easy to buy SAAS • Partner with IaaS MID-MARKET and PaaS • Partner with MSPs • Leverage GTM ENTERPRISE partnerships • Be a part of the image Monday, April 12, 2010
- 15. PRICING APPFIRST TYPICAL CUSTOMER AVERAGE FULLY PRICING PRODUCT PROFILE DEPLOYED VALUE AppFirst small - 10 servers + $3600/yr + Professional $30/server/mo medium - 75 servers + $18,000/yr + Edition large - 500 servers + $180,000/yr + 30 DAY FREE TRIAL UP TO 3 SERVERS FREE Monday, April 12, 2010
- 16. COMPANY SNAPSHOT COMPANY: Founded April, 2009 LOCATED: Union Square, New York City FINANCING: $1M closed June 2009, FirstMark Capital, First Round Capital & Angel investors TRACTION: GA (TODAY!!), paying customers, strong pipeline EMPLOYEES: 8 all in NY, 6 Engineering Monday, April 12, 2010
- 17. FREE TRIAL! LET’S PARTNER! Monday, April 12, 2010
- 18. "AppFirst was ableto give us deep "When our application is insight into our application which gave running poorly or worse yet us understanding as to why we were down I am losing thousands of running into challenges moving it from dollars a minute.! With a physical server to a virtual server." AppFirst I know our IT operations organization has TOM GENEGA SOFTWARE ARCHITECT what they need in order to be proactive and address changes before they become problems." BRIAN BUSCHER “We need AppFirst to put the right CEO operational controls in place -- a proactive monitoring solution that links to usage of our application so we can capacity plan effectively to ensure we are ahead of our customers needs.” RICK NUCCI CONTACT ME: CTO DAVID@APPFIRST.COM Monday, April 12, 2010
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