Final Project during a Marketing Internship Under Prof. Sameer Mathur, IIM Lucknow by Pragya , NIT Patna

1. MARKETING PLAN
THE SAFETY APP
ALWAZ WID U
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3. 1.
UNDERSTANDING
THE NEED
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4. CRIMES
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5. 2.CONNECTION
WITH
CUSTOMERS
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6. Venn Diagram
M F
Comparison B/W the
Safety of Men & Women
X
Danger
Zone
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Threat to Life and Property
has increased so much that
People nowadays need
someone to be with them,
especially while travelling
at
night.

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Always

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3.IDEOLOGY
OF THE APP

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Many companies
have introduced
safety apps for the
safety of the users .

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Currently there are many
safety apps
the market for the safety
of the women:
1.Safetipin
2.Himmat
3.Raksha- Women Safety
Alert
4.Himmat
5.Women safety

12. 4. CLOSEST COMPETITOR
APP
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The app Alwaz Wid U
is based primarily on
the “Channel V”
initiative , the “Vith U”
app.

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5.Demography

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This app is one of it’s own
kind. It targets not only the
female users but also the
male users.

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•Women’s Safety
•Men’s safety
•Student’s Safety
•Night travellers’
safety

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Basically It is all about

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6.FEATURES

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Free Version : On “Double-click of
the Power button”,
1. The App sends an emergency
message along with the location
of the user to the registered four
guardians .
2. An automatic call goes on the
number of the nearest Police
station.

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1.Feature to send emergency
call and message to other
helplines with just a few
clicks.
2.Assistance for Personal
Safety .
Premium Mode: The Paid
Version

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7.

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The basis of this app is
similar to its already existing
apps , the Safety, Yet has
features:
1. Far more advanced
2. Help for other purposes
might be taken in emergency.

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8.PROMOTION
&
DISTRIBUTION

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1.Sharing of free version with friends
and family and asked to spread it
further.
2.Use of the sharing apps like Share it,
Xender etc. for sharing the app link.
3.Sharing the information about the
new product on social media sites
like facebook, twitter, gmail etc.

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The Premium version
will have to be
downloaded from the
app’s Website after
payment of the
charges

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The first 50 upgrades to
the Premium Version
will be made Free.

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9.SUBSCRIPTION

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A fee of $1 will have to
be paid for an upgrade
to the Premium version
for a one year
subscription.

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1.Understanding the Market
2.Connections with Customers
3.Ideology of the app
4.Closest competitor app
5.Demography
6.Features
7.POP& POD
8.Promotion & Distribution
9. Subscription fee

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