Drunk Protect is an App which protects users are intoxicated beyond their capacities.

1. Drunk Protect
!!!

2. Your savior
against
after-drinks
shenanigans!

3. Alcohol Consumption has
become synonymous with
enjoyment for people today.

4. But most people
drink much beyond
their capacity,
oblivious to its
consequences.

5. And then begins
a series of
events that only
lead to great
humiliation.

9. Safety Concerns

11. Drunk Blocker Drunk Lock
Market Competition

12. Competitive
Advantage

13. 1. The app will store the information of all incoming communication and make
it available for the user in a simplified format.
2. The app will be functional for all the sim cards in the case of a multiple sim
phone.
3. It will cover other aspects of the cell phone apps like photo gallery, etc., in
addition to blocking communication.
4. An effective in-app link with cab services like Ola and Uber for the safety of
the user.
5. An attractive user interface and easy to use instructions.
6. You can also choose beforehand, the contacts you would like to be not-
blocked to serve in the case of an emergency, like your roommate for

15. Premium version of
the app allows users
to keep a track of
their daily alcohol
consumption and also
analyses the safe
alcohol blood level
according to the
user’s health and
body.

16. Promotional Activities
o Social Media sites
o YouTube Videos
o Create attractive trends
to create fan following

19. Pricing

20. • The price of the premium version of the app is Rs.100 or
1.5USD.
This is a sensible price because this is the price that
generally people are willing to pay for a good app.
• Also, competitively, the premium version of the closest
competitor costs Rs.69.
In comparison with that and with more and improved
features, the price of Rs.100 (1.5USD) seems sensible to me.

21. A PRESENTATION
BY ANIRUDDHA
PODDAR.
CREATED DURING
A MARKETING
INTERNSHIP
UNDER
PROF. SAMEER
MATHUR, IIM