This document discusses road safety initiatives related to mobile phone use while driving. It notes that distracted driving is a leading cause of road accidents and outlines statistics showing increased risks associated with handheld and hands-free phone use. The document reviews UK laws banning handheld use and notes employers can face prosecution for employees' phone use while driving. A proposed solution involves software that automatically disables mobile phones when a vehicle is moving to increase safety and compliance.

1. THE ROAD AHEAD
1 Mobile Phones
2 Law & Compliance
3 Solution
ROAD SAFETY INITIATIVE

2. 1 Mobile Phones
ROAD SAFETY INITIATIVE
Whatifthiswasyouremployee?

3. 1 Mobile Phones
ROAD SAFETY INITIATIVE
Orthis?

4. 1 Mobile Phones
ROAD SAFETY INITIATIVE
LeadingRoadFatalityCauses
.....
Alcohol Speeding DistractedDriving
31% 30% 26%
Source: NSC Injury Facts 2014

5. 1 Mobile Phones
ROAD SAFETY INITIATIVE
RoadAccidentsInvolvingMobilePhones
Source: NSC Injury Facts 2014

6. 1 Mobile Phones
ROAD SAFETY INITIATIVE
DriversUsingMobilePhoneNow
Source: NSC Injury Facts 2014

7. 1 Mobile Phones
ROAD SAFETY INITIATIVE
VanDriversUsingMobilePhones
Source: Transport Research Laboratory

8. 1 Mobile Phones
ROAD SAFETY INITIATIVE
Handsfreeisnotriskfree!
Source: NSC Injury Facts 2014

9. 1 Mobile Phones
ROAD SAFETY INITIATIVE
HandsfreeversusHandheld
Increase
in
Attentiveness
0%
Source: NSC Injury Facts 2014

10. 1 Mobile Phones
ROAD SAFETY INITIATIVE
TheMulti-TaskingMyth
Abilitytoprocess
movingobjects
whenlisteningto
someonetalking
onthephone
33%
Lower
Source: NSC Injury Facts 2014

11. 1 Mobile Phones
ROAD SAFETY INITIATIVE
"InattentionBlindness" Phenonemen
Theylookbut
theydonotsee!
Source: NSC Injury Facts 2014

12. 1 Mobile Phones
ROAD SAFETY INITIATIVE
DriversTalkingonHandheldorHandsfree
MoreLikely
ToCrash
4x
Source: RoSPA

13. 1 Mobile Phones
ROAD SAFETY INITIATIVE
Texting3xWorseThanDrinkDriving!
Source: Transport Research Laboratory

14. 1 Mobile Phones
ROAD SAFETY INITIATIVE
TheTabloidsAreOnToThis!

15. 2 Law & Compliance
ROAD SAFETY INITIATIVE
3penaltypointsand£100fine
upto
Disqualificationand£1,000fine
Whyisthisimportantforemployees?
£2,500fine
Injuriesordeaths?
Source: UK Gov

16. 2 Law & Compliance
ROAD SAFETY INITIATIVE
Employersmaybeopentoprosecution:
Iftheycauseorpermittheiremployeestodrivewhileusinga
phoneortonothavepropercontrolofthevehicle
Iftheyrequiretheiremployeestomakeorreceivecallswhilst
driving
Iftheiremployeesdrivedangerouslybecausetheyareusinga
phoneinstalledbytheiremployer
Whyisthisimportantforemployers?

17. 2 Law & Compliance
ROAD SAFETY INITIATIVE
MobilePhoneGoodPractice
AllEmployees AllDevices AllVehicles AllHandheld
& Handsfree
AllWork-Related
Communications

18. 2 Law & Compliance
ROAD SAFETY INITIATIVE
MobilePhoneGoldStandard
Installsoftwarethat
automaticallydisablesthe
mobilephonewhenvehicle
movementisdetectedonall
employeedevices

19. 3 Solution
ROAD SAFETY INITIATIVE
DriverProtection
Driversafetyandcompliancedeliveredviasmartphoneortablet
Designed for business drivers, to deter speeding, fatigue and
distraction.
Automatically disables a driver's mobile phone while the vehicle is
moving, suppressing email, text and social media notifications and
removing the temptation to take their eyes off the road.
BlueTooth use of the phone can be enabled, according to
company policy, but any interaction with the handset is blocked.

20. 3 Solution
ROAD SAFETY INITIATIVE
Youwillknowifthereareanyissues
MobilePhoneAbuse Speeding(Breadcrumb) DetailedReports

21. 3 Solution
ROAD SAFETY INITIATIVE
IndependentlyTested& HighlyRecommended
TransportResearchLaboratory(TRL)
providesindependentandimpartial
world-classresearch,consulting,
testingandcertificationforallaspects
oftransport.

22. 3 Solution
ROAD SAFETY INITIATIVE
Toimplementthisinyourorganisation
call08081230321
oremailsupport@romexworld.com
andwewillgetyoustarted