This presentation was given at the Auckland API and Microservices MeetUp, 2016-MAR-03. The connected world is increasingly reaching from the virtual domain into the physical, through the rapid evolution of connected devices. What are the behavior and business patterns that are shaping this convergence? Where are the sources of innovation, what forces are shaping investments and value creation? What is the role of the enterprise? We explore the landscape with an eye for technology gaps and business opportunity.

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IoT, APIs, and Ecosystems:"
A Digital Fabric
Michael Leppitsch, Digital Transformation Strategies
Auckland API and Microservices Meetup, NZ
03-MAR-2016

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2
is an
"
run business
every
digital
business

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Intelligent API platform enables the digital value chain
3
©2015 Apigee. All Rights Reserved.
INTELLIGENT API
PLATFORM
Intelligent API Platform
User
Connected
Experience
Developer
API
API Team
Backend

4. 4
Our Customers
AT&T

5. Largest API cloud platform and private cloud provider
5
©2015 Apigee. All Rights Reserved.
Multi-Datacenter Deployment
1+ Billion
calls / week
Private Cloud
leading Telco
Apigee Cloud
Proven Platform
top 10
global retailers
60%
Peak requests
per sec
50k
scale
year/year
4x
availability
zones
19
transactions/day
achieved
1B+
regions
7
API availability
achieved
99.999%

6. 6
We are an API run company
Intelligent API platform
20 billion API calls/ month
99.99% availability target
Ecosystem
190,000+ developers
20+ partners: Accenture, SAP
Digital value chain
2 releases/ month avg.
Rapid pace of new products
Built for digital growth
1000s of organizations
Customer centric culture

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Connecting digital experiences is hard
Alert
prescription refill ready
Pick Up
pick up RX in store
Buy More
print photos in store
Schedule
flu shot in clinic
Rewards
earn on checkout
Payment Shipping External partnersERPCRM Car HomeData Lake
Internal
External
IoT
Speed of
Innovation
Massive "
Scale
Mission "
Critical

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Connected digital experiences must run on APIs
API API API API API API API API
integration
Payment Shipping External partnersERPCRM Car HomeData Lake
Internal
External
IoT
integration

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2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
4 Billion
2 Billion
8 Billion
6 Billion
12 Billion
10 Billion
16 Billion
14 Billion
20 Billion
18 BillionWearables
Smart TVs
Internet of
Things
Tablets
Smartphones
Desktops &
Notebooks
BI Intelligence, assembled from Gartner, IDC, Strategy Analytics,Machina Research, company filings,, IBN estimates
Connected devices dominate

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Connected things forms ecosystems
10
Home Hub
Mobile / Wearable Hub
Energy Hub

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IoT digital value chain
11
App
Developer
User
Device
API
App
Device
Maker
Device

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Devices encounter multiple points of friction
12
Device ßà Device
Device ßà App
Device ßà Ecosystem
Partner
Custome
r
ZigBee 3.0
BLE
3rd party

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Points of friction drive supporting services
13
Device ßà Device
Device ßà App
Device ßà Ecosystem
Device Data
Streaming?
Latency?
Rules &
Applications?
Partner
Custome
r
Partner Identity
& Security?
Device Data
Analytics?
Device Identity
& Security?
High Availability /
Scalability?
ZigBee 3.0
BLE
Mediation?
3rd party
• Protocol Mediation
• Device Drivers
• Device Scouts
• Platform Runtime
• Device Management
• Device Identity
• Device Data Streaming
• Normalized APIs
• Mobile SDKs
• User Identity
• App Identity
• Device Identity
• Consent Mgmt
• Analytics
• App On-Boarding
• OAuth Tokens
• Device On-Boarding
• Obtaining API Keys
• Devices Driver SDK
• Device REST APIs
• API Documentation
• Testing APIs
• Obtaining API Keys
• Analytics

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Wearables Hub
The connected ecosystem is heterogeneous
14
api
WiFi
MQTT
MQTT
Customer
Partner
Home Gateway Energy Hub
BLE
ZigBee
WiFi
MQTT, SMS, HTTP, IP-
*
SPDY,
WebSockets,
REST, HTTP, IP
…
SPDY, MQTT,
XMPP,
WebSockets,
REST, HTTP, IP
…
WebSockets,
REST, HTTP, IP
…
WebSockets,
REST, HTTP, IP
…
MQTT, SMS, HTTP, …
Bluetooth
(Hub is Optional)
Connected
Car
Smart
Infrastructure
Apps
SPDY,
WebSockets,
REST, HTTP, IP
…
SPDY,
WebSockets,
REST, HTTP, IP
…
AllSeen AllJoyn Bus
Power Line
(PLC)
Serial
WiFi
(Apigee Link is Optional on Hub)
(Hub is Optional)

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Digital experiences powered by digital ecosystems
15
+
+
+
+
+
+
App Developer
Ecosystem
Device Maker
Ecosystem

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Enterprises an curate ecosystem portals
Device SDK
For Device Makers
Device API
For App Developers
Branded Ecosystem Portal

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Onboarding device makers and app developers
17
Registers app, acquires
developer key & API key
Branded
Developer Portal
App Developer
Set API key to production
API Key Management
LIVE
Awaits app evaluation, approval
from team
Approval
Registers device, acquires
developer key & device key
Branded
Developer Portal
Device Maker
Learns, develops & tests device scout
and driver using SDK
Downloadable Device SDK
Set device key to production
Device Key Management
LIVE
Awaits device evaluation,
approval from team
Approval
Learns, develops & tests app
using API tools
API Developer Tools
Logo
Logo

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Apigee Link
Built-in REST APIs
Mediation
Device Data Streaming
Device Identity
Device Driver SDK
Rules & Applications
Access Control
Device Data Analytics
Mobile & Platform SDKs
Device APIs
IoT Ecosystems
Partner
Customer
Grow powerful IoT ecosystems with smart devices, partners, and customers
Connect devices to the cloud and access them using built-in REST APIs

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Centralite use cases
19
User initiated Device initiated Developer Portal

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Use case: User initiated via app
20
Proxy
LINK
Cloud
BaaS
LINK
Hub
Edg
e
① User opens app to personalize
in-room experience
② App calls Hotel API
(POST /hotel/1/215/light/1)
③ Proxy applies policies
④ Authenticates user to perform
requested action
⑤ Authorize user to perform action;
returns user preferences – turn on
light, set temp to 70, etc
⑥ Calls device API to
perform requested action
⑦ Execute rules (node.js) to
initiate requested action
⑧ Device changes
state
Edg
e
⑨ Device streams
data in real time
⑩ User sees real time
data from device
Control
Data
Web socket

21. Thank you

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Access any device using built-in REST APIs
22
api
Home Hub
GET /servers/321/devices/123
Host: cloud.herokuapp.com
Accept: application/vnd.siren+json
{
"class": [
"device"
],
"properties": {
"id": "123",
"type": "arm",
"name": "Robot Arm",
"state": "standby"
},
"actions": [{
"name": "move-claw",
"method": "POST",
...
Cloud or Local
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Model devices as data models in the cloud
23
Virtual Device
via the Cloud
Home Hub
Two communication with the devices
via the cloud and programmable as an API
device status, usage data and app data to the cloud
commands and updates to the device
2015 Apigee Confidential

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Interoperate with MQTT and other IoT protocols
24
MQTT
Message Broker
hub
D2S (MQTT)
D2S (MQTT)
S2S (Zetta Peer Protocol)
C2S (HTTP / Web Sockets)
w/ embedded
CoAP Server
D2S (CoAP)
S2S (Zetta Peer Protocol)
C2S (HTTP / Web Sockets)
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Rapidly add new devices and device types
25
State Machine
ON
OFF
Device Scout
BLE
ZigBee
MQTT
Home Hub
MQTT
Message Broker
Device Driver
var Microphone = module.exports = function(pin, interval) {
Device.call(this);
this.pin = pin || 'P9_36';
this.interval = interval || 25;
};
Device states and
transitions
Presence, sensor data
flow, communication
Affect device
action
2015 Apigee Confidential

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Capture a comprehensive picture of the physical environment
26
Device time-series data over WebSockets
Device states and transitions over WebSocket
2015 Apigee Confidential

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Develop data-intensive real-time experiences
27
IF
motion
THEN
sound alarm
send alert
AND
module.exports = function(server) {
var alarmQuery = server
.from('office')
.where({type: 'alarm'});
var motionDetectorQuery = server
.from('warehouse')
.where({type: 'motionDetector'});
server.observe([alarmQuery, motionDetectorQuery],
function(alarm, motionDetector) {
motionDetector.on('motion', function() {
alarm.call('activate', function() {});
});
});
}
2015 Apigee Confidential

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15-24 months
As fast as I can!
link
link
edge

29. Thank you