Martin Buhr discusses the challenges of managing APIs as they grow in adoption and popularity. As APIs become more widely used, there is pressure to standardize them which can limit flexibility over time. There is also a risk of interface theft as happened in the Oracle v. Google case. API providers must consider how to protect proprietary functions, data, and competitive advantages while encouraging adoption and usability. The focus should be on using API data to improve products rather than just growing usage for its own sake.