apidays LIVE Paris 2021 - How Meetic is Developing its Sustainability Strategy by Julien Chouteau, Meetic
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This document outlines an organization's developing sustainability strategy. It began with various employee-led initiatives in 2016-2017 related to waste sorting, energy savings, and eco-friendly practices. In 2018-2019, a dedicated team was created to communicate sustainability efforts internally, engage employees, calculate the carbon footprint, and prioritize actions. The organization is now committing to reduce its carbon footprint by 10% annually and integrating sustainability into its technology and product strategies through initiatives like hackathons and third-party audits to measure impacts. The sustainability strategy is expected to provide financial benefits by increasing user satisfaction and conversion through practices like digital sobriety and higher screen performance.
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apidays LIVE Paris 2021 - How Meetic is Developing its Sustainability Strategy by Julien Chouteau, Meetic
- 1. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY There’s no way out: HOW we are developing our Sustainability Strategy December 9th, 2021
- 2. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY Sustainability at heart - It’s not a new thing to us - It’s in everyone’s mind, it started by a sum of initiatives from our employees - It’s been then embodied by our new CEO starting in 2019 - Then we accelerated - In a Pragmactic and modest way - Our Apps & Sites are where we have the biggest impact - It can be a win-win
- 3. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY 2016/2017 - It started with... WASTE SORTING ENERGY SAVINGS ECO-RESPONSIBLE LUNCHES COMMUNICATION COMMUNITY … A sum of initiatives from everyone
- 4. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY 2018/2019 - We structured our actions MOBILITY WASTE SORTING ENERGY SAVINGS ECO-RESPONSIBLE LUNCHES DIY VIDEOS BBL COMMUNICATION We created a dedicated team to: - Communicate internally - Mobilize everyone - Calculate our carbon footprint - Evaluate priorities COMMUNITY
- 5. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY 2020/2021 - We accelerate - We Measure our carbon footprint, and refine/improve it. - We Commit to Improve / Reduce : -10% carbon footprint per year - It becomes part of the Tech/Product key Strategic stakes : Foster a performance & eco-conception culture
- 6. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY Governance & Processes - Performance Committee - ISO14001 : - a sum of functional processes - Continuous Improvement - Numerical targets
- 7. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY Tech/Product : 2021 initiatives 1. APIDays Sustainable Challenge 2. Performance 3. 3rd party Audit 4. Eco-Hack MEASURE REDUCE REDUCE ENGAGE our employees
- 8. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY - measure the eco-performance of our sites & apps - measure the impacts of any further change Going Forward You can’t manage what you can’t measure
- 9. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY To be continued - From Meetic in Europe to Match Group (our Shareholders) - we Compensate/Offset - Positive Impact on Financial performance Digital Sobriety Higher Screen Performance Less Mbytes More Interactions & Activity Higher User Satisfaction More Conversion & Revenue
- 10. CONFIDENTIAL INFORMATION : NOT FOR PUBLIC DISTRIBUTION - DO NOT COPY Thank you Questions?
Editor's Notes
- Pragmacticly and modestly : It’s a humble approach we’re taking. No Greenwashing it can be a win-win : As a CFO, I personaly think that such strategy can be beneficial to our consumers, and thus to our business and our financial performance. (comment je le démontre?) L’impact c’est nos 10 millions d’utilisateurs annuels. Notre outil industriel, c’est les apps & sites.
- Our move to a more sustainable activity started in 2016, with some small initiatives. We started with the easiest and visible actions, with a concrete impact, SUCH AS : Sorting Waste, being more environmentally friendly when it comes to LUNCHES, no more plastic cups for drinks & coffees... Energy savings in our offices, from our Equipments Setting-up a community of people, with some time to structure and move forward But this only concern 10% of our carbon footprint as a company !
- In 2018/2019 : we structured our actions, we we created a dedicated team with experts from different departments to manage our actions we mobilize everyone more, we encouraged people to act here and there (from Mobilize to IMPACT) We evaluate where the priorities are Priorities are definitely around the EndUserDevices carbon footprint. This is where we have the biggest footprint, so this is also where we can have the Biggest IMPACT
- Performance committee : -10% = Les Accords de Paris. ISO14001 : allows to track all processes, identify all key stakeholders, and follow our actions.
- Performance : All tech leads gather With PRODUCT MONTLHY to discuss about performance improvments (It enables to have a Transversal vision & animation of end User application performance)
- Several Fields where to REDUCE: Eco-conception Performance DataCenters: (exemple: Migration to Kubernetes) Earlier this year, we took part to the APIDAYS Sustainable Challenge, we set-up a team, we brainstormed, and attended to workshops, in order to come out with concrete measures. Performance Workshops: mentionned before 3rd Party Audit : With the help of an external company, we evaluated the carbon footprint of our front-end applications; we identified levers to reduce it, we assessed the opportunity to integrate eco-design in our project, we drove awareness inside our Tech Teams Ecodesign is an approach to designing products and services with special consideration for the environmental impacts of the product during its whole lifecycle
- Thanks to our “Green Tool”, we’ll: we will measure from end to end and monitor we will be more conscious of what we do and our impact. with a combination of technologies already available internally We now have a nice Roadmap, We elaborate concrete Actions,
- We were pioneers in our Group, We promoted our initiatives to our Shareholders, they created a dedicated Department in order to take action worldwide. We also started to offset our current carbon emissions : For instance, we financed the replanting of a forest. DATACENTERS : Servers become more and more efficient/ powerful. relation mesure de la carbone footprint, et comment ça se traduit en terme de performance financière → Sobriété numérique = moins de temps de Download → Increase Customer Satisfaction → Conversion increase ! → Less Server Costs