API strategy ensures that the entire IT organization and its resources are aligned with the strategic goals. In this webinar, we gave a brief overview of the problems that digital businesses solve today by adopting an API strategy and how it differs from organization to organization.

1. Guide to an API-first Strategy

2. Ram Kanumuri
Vice President Digital Integration,
Kellton Tech
Speaker
2

3. 3 4
Foundation
2009
Footprint
North America, Europe, and Asia
Clients
Startups to Fortune 500
Core Strength
People and Technology
ISO 9001:2015 & CMMi Level 5
Ownership
Public Limited
BSE, NSE: KELLTOTEC
Team
1500+ Employees
3
Kellton Tech, A Pioneer of Digital Transformation

4. 44
What we do?

5. 5
Software AG | MuleSoft | IBM | Informatica
Digital Transformation
of Business and IT
IoT Solutions
Hybrid
Integration
API Management
Other
Integration
Business –
IT Strategy & Planning
Software R & D
Design & Analysis
Enterprise Reference
Architecture
Digital Maturity
Roadmaps
Governance
Real-time Streaming
Analytics
IoT Analytics
Predictive Analytics
API Strategy
Integration Reference
Architecture
API Catalog
Process Automation /
RPA
Task and Workflow
Management
API Portals and
Gateways
Cloud and SaaS
Integration
API Life-cycle
Management
Application and
B2B Integration
IoT and Mobile
Integration
Messaging
Kellton’s Digital Integration

6. • How an API-first approach helps solve business problems with agility
• Assessing your API Maturity Level
• Building and executing an API Maturity roadmap
• How Kellton Tech can help
In this webinar session you will learn
6
Agenda

7. Are you grappling with these business
problems?

8. 8
No Innovation in your Differentiating Digital Cloud Applications
No Ability to create new business opportunities in partner and b2b ecosystems with customer self-serve
capabilities
No ability to add additional value on-top-of partner business IT services and products
No ability to monitor, manage and monetize internal IP
No ability to leverage digital IT assets across multiple line-of-business channels
No ability to discover digital assets for optimization and management
No ability to rapidly adopt and well integrate cloud based IT systems and data assets allowing to optimize
overall cost
No Agility in transforming and modernizing legacy IT systems for digital demand
Business Problems

9. Business Impact of an API-first Strategy

10. SaaS Integration
Rapid SaaS Integration
SaaS throttling
Synchronization
Application Services
Application & Legacy
Modernization
Microservices
Micro Services Architecture
Application Re-Engineering
API Monetization
Runtime Provisioning
Security and A&A
Gateways
Data as a Service
Data Lakes Architecture
Data Fabric
B2B/Partner Ecosystem
Partner Self-Serve APIs &
Portals
API Led Connectivity
Application Integration
Legacy Modernization
Agile Normalization
API Discovery
Unified API Portal
API Catalog
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API Strategy: Prime force for systems (Re-) Engineering

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API
Economy
API
API
Business Assets Exposed as APIs
Services
consumed by
Developers
Innovative apps
Delivering
differentiated
B2C, B2B, B2E
experiences
Kristin R. Moyer
vice president and distinguished analyst at Gartner
The API economy is an enabler for turning a business or organization into a
platform.
Building Blocks
• Digital Business models
• Business model platforms
• Business ecosystems
API Economy

12. 1212
Speed to Innovation
Subscription Costs
API Management
IOT Management
Analytics Development
API
GW
API
Mashups
Optimization using Latest
Technology
Partners
Azure/AWS/
Multi cloud
MICRO
GW
API
GW
API
GW Operations system/
3rd Party/Vendor
Systems
IOT
RPA
AI Analytics
API-based Hybrid Integration Reference Architecture
Security and consistency
API
GW
API
GW
SaaS Applications
Data Fabric
Data Lake Big Data
Customers
Legacy
Modernization
Microservice
APIs
B2B APIs
Cloud APIs
DaaS APIs
Analytics
APIs
Modernization
APIs

13. API Strategy for customer success

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Solutions
Offered
Defined and
orchestrated
on-premise,
cloud and SaaS
application
connectivity
Hybrid
integration
framework
using
API/SOA/ESB,
leveraging IBM
Technologies
Rapid
connectivity
b/w multiple
on-premise
applications,
such as Oracle
ERP &
SalesForce
Streamlined
HR processes
using IBM
Business
Process
Management
Mitigated
impact to
business with
ServiceNow
Incident
Management
Built Digital
Systems
Integration
Governance
model for
future-proof IT
Background
Our client is a leading US-based media house founded in the 1960s. With an
expansive footprint that includes 16 cable, broadcast, and digital networks, 61
television stations, and dedicated web and mobile app services, it is one of the
largest multimedia companies in the US.
Requirement

Business scalability for handling
increased market demands

Uninterrupted flow of media for
greater engagement

IT agility for maximized returns on
digital investments

Future-proof transformation for
frictionless growth
Accelerated time-to-value by 50% for US-based media
company
Case Study - Digital Transformation

15. 15
Solutions
Offered
Improved
business
performance
by reducing
the deal
submission
time
Increased
customer
growth by
reducing the
number of
customer
touchpoints by
50%
Reduced
number of
pending deals
by 40%
Decreased the
usage of faxes
for deal entries
by 50%
Ensured
efficient
workflows with
real-time
processing
Eliminated
delays in new
merchant
verifications
Background
The company is a global payment processing giant with an operational footprint
across 146 countries and a sustainable ecosystem of over 400,000 clients. Supporting
omnichannel payments in over 126 currencies and handling a whopping 31 million
transactions a day, our client has an unparalleled service portfolio and performance
metrics.
Requirement

Improve customer experience by
reducing onboarding times

Integrate disparate applications
in a seamless way for real-time
transaction processing

IT agility for maximized returns on
digital investments

Future-proof transformation for
frictionless growth
Reduced number of customer touchpoints
Outcomes included by 50%
E-Commerce Payment Gateway: Partner Since 2010

16. Assessing API Maturity

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Strategy
• Business Goals
• Target Personas
• Business Drivers
Adoption
•Current State of APIs
•Impediments to large scale
API adoption
•Complexity of IT Landscape
•Omni-channel play at the
customer interface
Implementation
•API Lifecycle
•Monitoring &
Monetization of
APIs
•Developer
Community
Engagement
API Maturity Assessment

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https://api.kelltontech.com/
API Maturity Assessment

19. API Strategy Roadmap

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• Mashups
• API as a Product
• Bi-Modal IT
• Unified API Portal
• Self-service APIs for business agility
• Customer Engagement and Feedback Loop
• API Governance
• API Lifecycle Management
• Reusable APIs
Innovation Agility / Business Agility

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• Experience, Process and System APIs
• Omnichannel Customer Experience Management
• Rapid Customer on-boarding
• Self-service User Authentication, Authorization, role permissions
• Elaborate API Documentation
• Simplified API Discovery for integration
• Ease of understanding and subscribing to usage plans
• Ease of testing APIs
• Real time analytics on API consumption
Customer & Partner Self-Service

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• Treat APIs as products
• Create multiple Monetization plans
• Build network effects
• Enhance community engagement - communities, forums, etc..
• Enable real time notifications and alerts
• Simplify creation of supporting API Documentation
• Simplify provisioning of run-time policies
• Simplify invoicing, payments, access to customer records
• Simplify API Life Cycle Management
Monetization & Developer Community

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• Enable access to relevant data
• Establish granularity of data access
• Enhance user experience - aggregation and transformation
• Monetize data access
• Build Elastic Scalability
• Enable access to real-time data streams
• Make DaaS APIs the default option
• Establish Data Governance
Enriched enterprise data access – DaaS

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• API Gateways to secure API access
• API Microgateways to secure Microservices
• Containerized API Gateways in Sidecar container pattern
• API Security Patterns – OAuth, SAML, JWT
• Integrate with external Identity Providers for easier consumer onboarding
• Enforce Run-time security policies –
• Throttling, IP Blacklisting, Denial of Service
• OAuth Filters, SQL Injection Filters, Enforce HTTPS
• Data Masking, Request/Response Transformation
API Security

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• Open-up access to legacy systems
• Digital Channels can easily access legacy applications
• Abstracting experience layer from applications - ease of onboarding users
• Real-time access to legacy systems of record - API gateways
• Reduce maintenance costs - experience layer outside the legacy system
• Accelerate implementation of legacy integration use cases
• Improve customer / user experience
Legacy Modernization

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• Microservices for elastic scalability
• Containerized API Gateways in Sidecar container design pattern
• API Micro-gateways for securing microservice applications
• Serverless APIs for operational cost savings and on-demand scalability
• Event-driven serverless Applications – Function as a Service
Elastic Scalability and Serverless Architecture

27. Why Kellton Tech

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8
• Key value propositions
• Defining the Business and Technical value for the API strategy
• Defining Enterprise API Strategy
• Recommend API Monetization Strategy
• Enable API Implementation Best Practices
• Help you build a roadmap for your API Management Platform implementation
• Consult on leveraging API analytics to create new business
opportunities and models
Kellton Tech API CoE

29. An army of avant-garde thinkers with
experience across multiple technologies
Pioneer and agile leadership in next gen technologies
Open source technologies, IoT, Bots, DevOps
Built and scaled the core platform for many
start-ups that grew to the unicorns
Agility of small company with the stability of large one
Successfully managed large and complex
digital initiatives for fortune 500 companies
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Our USP

30. Q & A
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