The document discusses the importance of APIs as a growth tool for businesses, emphasizing their efficiency, reach, and capacity to generate extra revenue. It highlights various benefits including saving time and resources, improving brand awareness, and fostering innovation through third-party app development. Additionally, it stresses the need for proper API management, security, and alignment with business strategy for successful implementation.

1. API as a growth tool
API Workshop at TheFamily
Paris, April 16, 2015
Nicolas Grenié @picsoung
Hacker in Residence at 3scale.net
Out-of-the-box API Management
@3scale

2. The Family - April 2015 Nicolas Grenié - picsoung
Agenda
• 1. What is an API
• 2. Why you should use APIs
• 3. Why you should have an API

3. Application
Programming
Interface

4. APIUI
Ȑ

5. What type of API?

6. Web (REST) APIs

7. Why should you use
APIs?

8. You are a small team
biz techdesign

9. You have no time

10. Shipping is P1
ǹ

11. Someone else
is doing it better

12. There is an API for that

13. Using an API saves you
human resources
time
money

14. You need an API

15. You need an API

19. You YouR
API

20. EXtra
Revenues

21. EXtra Revenues
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

22. EXtra Revenues
✴QuickPrint API, 13x partner growth
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

23. EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

24. EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

25. EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
✴Increase in foot traffic in stores
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores

26. Wider
Reach

27. Wider Reach
✴700 partners created 50,000 third party apps/services
✴300m monthly uniques who see the brand on other sites
✴The API gave reach and brand awareness which would not have been
possible with traditional marketing.
(Dick Brouwer, TripAdvisor Director of Engineering)

28. Wider Reach

29. Wider Reach

30. Innovation

31. Innovation
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

32. Innovation
✴Only 1 app developed by Fitbit in-house
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

33. Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

34. Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
✴Powerful to be on many platforms easily
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53

35. Efficiency

36. Efficiency
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

37. Efficiency
✴Wrap every internal service with an API – or you are fired
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

38. Efficiency
✴Wrap every internal service with an API – or you are fired
✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/

39. mobile
customer eco-system
partner eco-system
content distribution
API as a Business
An API DIFFERENT
GOAL

40. WHEN?

41. ASAP

42. API FiRST
DESIGN

43. API

44. TECH

45. API
Management

46. API Management

47. API Management
✴Tools to manage API program

48. API Management
✴Tools to manage API program
✴Access-Control / Security

49. API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics

50. API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization

51. API Management
✴Tools to manage API program
✴Access-Control / Security
✴Analytics
✴Monetization
✴Developer Experience (DX)

52. You API
API
Management

53. *inspired by Kevin Lacker https://www.youtube.com/watch?v=qCdpTji8nxo
intuitive documented opinated
keys of a successful API

54. Pivot to API

55. Pivot to API

56. Pivot to API

57. Take-away
Exposing API is not enough. Make sure you
secure, monitor and manage APIS
Consider API-first design
Use APIs when you can
Your API needs to be aligned with
business strategy

58. Above & Beyond

59. Nicolas Grenié
Hacker in Residence at 3scale.net
Out-of-the-box API Management
@3scale
API as a growth tool
API Workshop at TheFamily
Paris, April 16, 2015