This document summarizes the costs and benefits of preserving digital research data. It discusses how most data preservation activities are publicly funded and how costs include personnel, hardware, and software costs. While costs can be difficult to quantify, benefits include scientific progress through data reuse and valorization. The value of data increases over time through reuse, but preserving data leads to increasing storage and access costs as data volumes grow. Data archiving services may charge for data reuse or deposit. The document also introduces the Data Archiving and Networked Services (DANS) organization, its activities in archiving datasets, and policies around earning money from archived data.