August2012v2_Layout 1 8/2/2012 3:34 PM Page 29




                                                  EYE ON TECHNOLOGY



                                                Disruptive innovation that affects
                                                science, people and the economy
              By Dominick M. Maino,              tive, high-quality, or remote      well.
              O.D., and Geoffrey G.              refractive tools available to            Don’t panic just yet. Well
              Goodfellow, O.D.                   meet the demand.                   maybe you should, just a lit-
                                                       According to Dr.             tle.


              A
                        re refracting opti-      Pamplona, current diagnostic             Dr. Pamplona told me
                        cians the only poten-    tools are expensive, bulky,        that one possible business
                        tial threat to the       require significant training,      model would be based on
              delivery of optometric refrac-     and do not allow for data dig-     Netflix. You would order a
              tive care? Probably not. New       itization or access to appro-      pair of lenses in several dif-
              technology like the NETRA          priate products/services from      ferent frames, keep the ones
              device may also become sig-        remote locations.                  you want, and return the rest!
              nificant in how refractive care          Should this be consid-             He believes ophthalmol-
              is delivered to our patients.      ered a disruptive innovation       ogists do not want to do
                    I (Dr. Maino) met Vitor      that affects science, our          refractive care, but this could
              Pamplona at an American            patients and the economy?          help them provide this patient
              Academy of Optometry meet-               There is little doubt that   service.                           Dominick Maino, O.D., samples the NETRA
              ing where his poster was just      this technology can be a sig-            He noted the average         smartphone device.
              down the way from mine. We         nificant game-changer within       optometrist could be at finan-
              chatted a bit, and then I tried    the health care arena!             cial risk because of NETRA.        this device since this technol-   refractive care a true non-sur-
              a self-refraction using the              Can you image your                 However, the optometrist     ogy (and time) will make the      gical specialty.
              NETRA device connected to          patients going into a mall,        could use this the same way        decision for the health care            As you know, this spe-
              a cell phone. Did it work for      downloading the refractive         an auto-refractor is currently     professionals involved.           ciality is one in which we as
              me? I’ll discuss that a bit        app, renting the NETRA             being used in the office. In            They believe this will       optometrists already excel.
              later.                             device, connecting it to their     this scenario it would be          allow doctors to become                 This will allow us to be
                    In a recent                                                                   under the doc-       patient advisers and teachers     able to charge for not only the
              phone interview                                                                     tor’s domain at      and not “data collectors.”        science involved in refractive
              (and while         The optometrist could use this                                   all times.                Dr. Pamplona even            care, but also for the art at an
              reviewing his                                                                              So far,       believes that within the next     appropriate fiscal level.
              website) I        the same way an auto-refractor                                    NETRA has only       five years or so an optical             By the way, since I have
              learned that Dr.   is currently being used in the                                   studied its use      coherence tomography-like         an Array Multifocal intraocu-
              Pamplona fin-                                                                       with its targeted    device will be available with-    lar lens, NETRA did not
              ished his Ph.D.   office. In this scenario it would                                 audience of nor-     in the home that will easily      accurately determine my
              in computer sci-   be under the doctor’s domain                                     mal adults 22 to     monitor optic nerve changes       refraction.
              ence. He is also                                                                    60 years old.        over time.                              The future is still bright!
              the chief tech-              at all times.                                                 Once               He suggests that similar
              nology officer                                                                      appropriate pro-     medical devices will be used      Dr. Maino is a professor of
              for EyeNetra                                                                        tocols are estab-    within the home with the end      pediatrics and binocluar
              Inc. and is currently working      cell phone and generating          lished (more than likely in a      result being decreased visits     vision at the Illinois College
              on the next generation of          their own prescription at little   game-like format), testing         to the physician’s office and     of Optometry (ICO) and a
              NETRA (NETRA-G)                    to no cost!                        with children may begin.           laboratory.                       recipient of the Leonardo da
              (http://eyenetra.com).                  They could then go over             NETRA has not been                Are you ready for the        Vinci Award of Excellence in
                    He and his team are also     to the nearby optical shop         used with patients with spe-       logical outcomes of devices       Medicine. He can be contact-
              developing a new health care       that has a 3-D scanner that        cial needs, amblyopes/strabis-     like this? I predict what will    ed at dmaino@ico.edu. Dr.
              app called Test2Connect. This      takes precise facial measure-      mics or the geriatric popula-      happen is that after all the      Goodfellow is an associate
              is a new cloud-based system        ments.                             tion.                              easy 2.00 D myopes are given      professor of optometry at ICO
              that connects patients and              In few minutes, they                The newer model is a         their glasses, the hundreds of    and the college’s assistant
              providers of services and          would then pick up their new       binocular version that takes       thousands of patients who         dean for curriculum and
              products through a mobile          glasses that were just made        into consideration the             need the doctor and not just      assessment. He can be con-
              app.                               by the shop’s 3-D printer          patient’s accommodation and        the technology will make          tacted at ggoodfel@ico.edu.
                    His website states that      (more about 3-D printers in        vergence demands.
              2.4 billion people worldwide       another column).                         None of these devices is
              who need glasses do not have            During our phone con-         currently commercially avail-
              them due to a lack of avail-       versation, Dr. Pamplona pre-       able.
              able eye and vision care.          dicted that eventually this              The researchers and busi-
                    Even though eyeglasses       device (3-D printers) would        ness people at EyeNetra do
              can cost as little as $0.75 a      not only be available at the       not have a game plan to win
              pair, there are no cost-effec-     mall but in patients’ homes as     over eye care professionals to



                                                                                                                                                             AUGUST 2012                     29

AOANews: Maino DYI Refractions Disruptive Innovation that Affects Sceince, People and the Economy

  • 1.
    August2012v2_Layout 1 8/2/20123:34 PM Page 29 EYE ON TECHNOLOGY Disruptive innovation that affects science, people and the economy By Dominick M. Maino, tive, high-quality, or remote well. O.D., and Geoffrey G. refractive tools available to Don’t panic just yet. Well Goodfellow, O.D. meet the demand. maybe you should, just a lit- According to Dr. tle. A re refracting opti- Pamplona, current diagnostic Dr. Pamplona told me cians the only poten- tools are expensive, bulky, that one possible business tial threat to the require significant training, model would be based on delivery of optometric refrac- and do not allow for data dig- Netflix. You would order a tive care? Probably not. New itization or access to appro- pair of lenses in several dif- technology like the NETRA priate products/services from ferent frames, keep the ones device may also become sig- remote locations. you want, and return the rest! nificant in how refractive care Should this be consid- He believes ophthalmol- is delivered to our patients. ered a disruptive innovation ogists do not want to do I (Dr. Maino) met Vitor that affects science, our refractive care, but this could Pamplona at an American patients and the economy? help them provide this patient Academy of Optometry meet- There is little doubt that service. Dominick Maino, O.D., samples the NETRA ing where his poster was just this technology can be a sig- He noted the average smartphone device. down the way from mine. We nificant game-changer within optometrist could be at finan- chatted a bit, and then I tried the health care arena! cial risk because of NETRA. this device since this technol- refractive care a true non-sur- a self-refraction using the Can you image your However, the optometrist ogy (and time) will make the gical specialty. NETRA device connected to patients going into a mall, could use this the same way decision for the health care As you know, this spe- a cell phone. Did it work for downloading the refractive an auto-refractor is currently professionals involved. ciality is one in which we as me? I’ll discuss that a bit app, renting the NETRA being used in the office. In They believe this will optometrists already excel. later. device, connecting it to their this scenario it would be allow doctors to become This will allow us to be In a recent under the doc- patient advisers and teachers able to charge for not only the phone interview tor’s domain at and not “data collectors.” science involved in refractive (and while The optometrist could use this all times. Dr. Pamplona even care, but also for the art at an reviewing his So far, believes that within the next appropriate fiscal level. website) I the same way an auto-refractor NETRA has only five years or so an optical By the way, since I have learned that Dr. is currently being used in the studied its use coherence tomography-like an Array Multifocal intraocu- Pamplona fin- with its targeted device will be available with- lar lens, NETRA did not ished his Ph.D. office. In this scenario it would audience of nor- in the home that will easily accurately determine my in computer sci- be under the doctor’s domain mal adults 22 to monitor optic nerve changes refraction. ence. He is also 60 years old. over time. The future is still bright! the chief tech- at all times. Once He suggests that similar nology officer appropriate pro- medical devices will be used Dr. Maino is a professor of for EyeNetra tocols are estab- within the home with the end pediatrics and binocluar Inc. and is currently working cell phone and generating lished (more than likely in a result being decreased visits vision at the Illinois College on the next generation of their own prescription at little game-like format), testing to the physician’s office and of Optometry (ICO) and a NETRA (NETRA-G) to no cost! with children may begin. laboratory. recipient of the Leonardo da (http://eyenetra.com). They could then go over NETRA has not been Are you ready for the Vinci Award of Excellence in He and his team are also to the nearby optical shop used with patients with spe- logical outcomes of devices Medicine. He can be contact- developing a new health care that has a 3-D scanner that cial needs, amblyopes/strabis- like this? I predict what will ed at dmaino@ico.edu. Dr. app called Test2Connect. This takes precise facial measure- mics or the geriatric popula- happen is that after all the Goodfellow is an associate is a new cloud-based system ments. tion. easy 2.00 D myopes are given professor of optometry at ICO that connects patients and In few minutes, they The newer model is a their glasses, the hundreds of and the college’s assistant providers of services and would then pick up their new binocular version that takes thousands of patients who dean for curriculum and products through a mobile glasses that were just made into consideration the need the doctor and not just assessment. He can be con- app. by the shop’s 3-D printer patient’s accommodation and the technology will make tacted at ggoodfel@ico.edu. His website states that (more about 3-D printers in vergence demands. 2.4 billion people worldwide another column). None of these devices is who need glasses do not have During our phone con- currently commercially avail- them due to a lack of avail- versation, Dr. Pamplona pre- able. able eye and vision care. dicted that eventually this The researchers and busi- Even though eyeglasses device (3-D printers) would ness people at EyeNetra do can cost as little as $0.75 a not only be available at the not have a game plan to win pair, there are no cost-effec- mall but in patients’ homes as over eye care professionals to AUGUST 2012 29