As the new gold standard for the mobile web, Responsive Web Design has paved the way for businesses of all types to reach customers on the go, by catering to virtually any mobile device. There are specific challenges faced by healthcare organizations in making the transition, but also unique opportunities and benefits.

1. Make Your Business
Mobile
with Responsive Web Design
Leisl Schrader, Remix Design

2. over 50%
of all traffic -- and is expected to grow
http://www.statista.com/statistics/284202/mobile-phone-internet-user-penetration-worldwide/
Mobile Internet access now accounts for

3. Mobile is the New Normal
64% of American adults own a smartphone.
Over 20% of Google searches are being performed on a mobile device.
In 2012, more than half of local searches were made on a mobile device.
Consumers spend more than 15 hours per week on mobile research for
products and services.
25% of internet users in the US only access the internet on a mobile device.
http://blog.hubspot.com/insiders/why-responsive-web-design, http://blog.g-design.net/post/114742498275/the-impact-of-responsive-web-design-on-your

4. What is the problem?

5. Mobile is a Difficult Transition
Seismic change – Desktop-only Web sites were built to be completely static, and
are ill-equipped to handle mobile users.
Costs of change – Mobile optimization may feel like spending money on fixing
something that isn’t broken.
Enormous diversity – The number of Web-enabled mobile devices is continually
growing. ViewportSizes.com currently lists 286 unique screen resolutions.
Mobilegeddon 2015 – A site that is not mobile-optimized now negatively
impacts your Google pagerank.

6. Mobile is What Customers Want
“61% of people have a better opinion of
brands when they offer a good mobile
experience”
“Kentico’s survey found that 40 percent
of respondents claimed they have
experienced difficulty in navigating
healthcare sites on their smartphones.”
http://www.uxbooth.com/articles/10-usability-lessons-from-steve-krugs-dont-make-me-think/
“As a rule, people don’t like to puzzle
over how to do things. If people who
build a site don’t care enough to make
things obvious, it can erode confidence
in the site and its publishers.”
http://blog.hubspot.com/insiders/why-responsive-web-design
http://www.mobilemarketer.com/cms/news/strategy/20907.html

7. What is the solution?

8. Many Devices –
One Web Site
Responsive
Design

9. Responsive Web Design (RWD)
An approach where a single Web site is designed to be universally accessible on
any type of Web-enabled device.
It is is built to change and adjust its
format to best suit the user’s
environment, based on screen size,
device type, operating system,
and bandwidth.

10. Benefits
Save time and money – Update your Web site once, reach multiple platforms.
Optimization – Tailor user experience based on context. Make sure users see
the most relevant content for their situation.
Expand reach – Support users who don’t have access to desktop computers.
Improve SEO – RWD helps Google pagerank; mobile sites hurt it.
Future-proof – Account for screen sizes that don’t exist today.

11. Better than the Alternatives
Minimize cost and workload – Building a mobile app, or a separate mobile-only
site, means building and maintaining two entirely different platforms
Better SEO – RWD is the method endorsed by Google
More customizable – Optimize user experiences on not only large and small
screens, and all screens in between
More consistent – Give users the same experience across devices, rather than
having them “learn” different platforms

12. What are the results?

13. Success Stories
Time.com – Mobile and tablet traffic increased 10%; mobile Pages per visit
(PPV) increased 23%; homepage unique visits increased 15%, and time spent
went up 7.5%, with the mobile bounce rate decreasing by 26%.
1-800-CONTACTS – 8% increase in conversion rate vs. mobile site; dramatically
reduced maintenance costs and effort; SEO traffic boosted due to single URL.
State Farm – 56 percent mobile conversion rate increase vs. static site
http://engage.synecoretech.com/marketing-technology-for-growth/bid/204282/4-Success-Stories-that-Prove-Responsive-Web-Design-is-the-Future, https://econsultancy.com/blog/62260-five-brands-that-
reaped-rewards-after-adopting-responsive-design

14. Success Stories
http://v1.aberdeen.com/launch/report/knowledge_brief/9084-KB-responsive-design.asp

15. Success Stories
http://www.slideshare.net/marketingexperiments/responsive-design-tested-what-a-recent-experiment-reveals-about-the-potential-roi-of-mobile-design

16. Why healthcare?

17. Accessibility is a Virtue
Expanded options – Mobile and tablet devices are often the choice for those
with limited mobility.
Support for the visually impaired – RWD works great for screen readers or text-
resizing options.
Following established guidelines (Section 508 and WCAG) along with RWD will
allow patients with visual disabilities to access your information on the Web
without barriers.

18. HealthCare.gov
● Features a responsive design
● 7.5 million users used the site to sign
up for health insurance as of April 2014
● More than one-fourth of these users
signed up from mobile devices – over
1.8 million people
http://levohealth.com/responsive-design-healthcare-really-important/

19. Any Questions?
leisl@remixdesign.ws

20. Additional Sources
http://levohealth.com/responsive-design-healthcare-really-important/
http://www.antistaticdesign.com/blog/article/responsive-web-design-and-healthcare-organizations
http://finance.yahoo.com/news/kentico-global-survey-healthcare-provider-130000638.html?soc_src=mail&soc_trk=ma
http://www.ssbbartgroup.com/blog/what-does-responsive-web-design-have-to-do-with-accessibility/
http://www.forbes.com/sites/work-in-progress/2013/03/26/why-you-need-to-prioritize-responsive-design-right-now/
http://www.kunocreative.com/blog/responsive-website-design-higher-conversion-rates