Responsive web design allows a website to adapt to different screen sizes, platforms, and orientations. It addresses the growing trend of device fragmentation where users access websites from desktops, tablets, and smartphones. Statistics show mobile internet usage is rising and will soon surpass desktop usage. Responsive design benefits users by creating a flexible grid layout, scaling media content, and using media queries to trigger breakpoint changes for different device widths.
Presentation given by Ezra Konvitz, Co-Founder of ArtStack at the research workshop: Exploring the barriers to developing data-driven business models in the creative sector
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
Mobile landscape for community/ethnic mediaAmy Gahran
Amy Gahran's presentation: an overview of mobile media and mobile business opportunities for community and ethnic media organizations. Delivered for the Knight Digital Media Center @ USC, held at CUNY Graduate School of Journalism, May 18, 2012
Resources for this workshop:
http://communitymobile.tumblr.com
Presentation given by Ezra Konvitz, Co-Founder of ArtStack at the research workshop: Exploring the barriers to developing data-driven business models in the creative sector
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
Mobile landscape for community/ethnic mediaAmy Gahran
Amy Gahran's presentation: an overview of mobile media and mobile business opportunities for community and ethnic media organizations. Delivered for the Knight Digital Media Center @ USC, held at CUNY Graduate School of Journalism, May 18, 2012
Resources for this workshop:
http://communitymobile.tumblr.com
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
15 keywords & figures to understand tablet usersSMARTPULSE
Tablet adoption has been one of the most striking phenomenon of the past 30 months. But do we really know how they are used by consumers? SmartPulse gathered 15 keywords and figures to better understand tablet usage.
Presentation from Symposium on Mobile Technologies in Library Services (22 Nov 2012, Dublin), organised by the Acquisitions Group of Ireland (AGI) and the LIR HEAnet User Group for Libraries.
Smartphones and their applications in medicine. Presenation briefly discusses the evolution from the PDA to the smartphone and looks at medical applications available to professionals.
The power of mobile and tablet devices is great. A simple device that has changed the way we use the Internet and how websites are now created. Is your website mobile friendly?
Given on 13 October as part of the Citrus #digibrekkie series of presentations on the future of digital media in Australia.
Focuses on the current state of Australian mobile and trends occurring globally that Australia is following with a focus on the future capabilities of mobile.
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
15 keywords & figures to understand tablet usersSMARTPULSE
Tablet adoption has been one of the most striking phenomenon of the past 30 months. But do we really know how they are used by consumers? SmartPulse gathered 15 keywords and figures to better understand tablet usage.
Presentation from Symposium on Mobile Technologies in Library Services (22 Nov 2012, Dublin), organised by the Acquisitions Group of Ireland (AGI) and the LIR HEAnet User Group for Libraries.
Smartphones and their applications in medicine. Presenation briefly discusses the evolution from the PDA to the smartphone and looks at medical applications available to professionals.
The power of mobile and tablet devices is great. A simple device that has changed the way we use the Internet and how websites are now created. Is your website mobile friendly?
Given on 13 October as part of the Citrus #digibrekkie series of presentations on the future of digital media in Australia.
Focuses on the current state of Australian mobile and trends occurring globally that Australia is following with a focus on the future capabilities of mobile.
Pew Internet Director Lee Rainie discussed the new media ecosystem with leaders of community foundations from Western states and several other locales. He described how three technology revolutions have made the media world personal, portable, participatory, and pervasive in people’s lives and how those changes have affected communities.
Richard Sharp, VP of Marketing at Marqui Solutions and Dan Biggs, Digital Strategist at Station X Communications Inc, provide insight into the mobile landscape and its opportunities, illustrating how mobile web can be your organization's most powerful marketing tool.
Mobile Demographics and Consumer Trends_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
I spoke about “Transparent Tech Trends of 2012” for the Indiana Library Federation’s Reference Division Conference (with its conference theme of Tech Trends in Libraries: Seeing the Forest for the Trees.) on August 7, 2012 at the Noblesville Branch of the Hamilton East Public Library in Indianapolis, Indiana.
A brief overview of social web trends that we can anticipate taking up increasing air-space over the next 12 months. Some trends (e.g. Big Data) have wider implications than 'social web' but are included for completeness.
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Simon Green
The mobile and digital multi-channel landscape is changing so rapidly that I and my department create this review every 6 months. It contains recent and authoritative data from a variety of respected sources to help our clients plan and review their digital initiatives and how they fit into their board level digital and multi-channel strategy.
How Technology is Revolutionizing Property AssessmentsEDR
New technologies are being released at breakneck speed. Ones that were once so innovative and exciting at launch are now passé. Technological advances are having a deep impact on the speed, quality and effectiveness of property assessments, giving environmental professionals who use them a competitive advantage. At this webinar, you will learn more about advancements in digital content, mobile, information access, applications, workflow and communications that environmental professionals are using to improve efficiency and respond to pressure for fast turnaround time.
Benefits for attendees:
• Trends from the tech world that are shifting the landscape of how EPs conduct property assessments—and keep clients happy
• Technologies and apps with applicability for streamlining field work
• An inside look at how technologies are quickly changing how EPs do their jobs
• A look ahead to how future technologies will change the workplace for property assessment professionals
Panelists:
• Paul Schiffer, VP, Product Development, EDR
• Duncan Anderson, Business Development Officer, Odic Environmental & Energy
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10. WHAT ARE THE STATS?
• By 2015 more U.S. Internet users will access the
Internet through mobile devices than through
PCs or other wireline devices.
• 34% of U.S. smartphone owners, about 48
million Americans, say that they mostly go online
using their phone, rather than with a computer.
• By next year, tablet sales in the United States
will outpace those of netbooks, which were once
considered a salvation for the PC industry.
Note Pew Research: Mobile Fact Sheet
13. Let your layout and fonts
scale based on percentages
target / context = result
FLEXIBLE GRID
14. Scale up to container
Use largest size you'll need
FLUID MEDIA
15. Processed when certain
conditions are met
Produce "breakpoints"
Screen size, resolution,
orientation, and more
No added specificity
These let your design
"snap."
MEDIA QUERIES
Device Width
Small Screens
Landscape
480px
7” tablets
Portrait
600px
10” tablets
Portrait
768px
10” tablets
Landspace
1024px
Desktop Widescreen 1200px
17. Research Continuously
Surveys – What do your
customers want?
Analytics – What is
actually happening on
the site?
Stakeholders – How is
sports different than
local?
Brand – How do you want
to be perceived?
SUGGESTED WORKFLOW
