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Antraweb tally
This internship project studied lead generation and business strategies for sales and marketing in the IT sector. The document discussed India's large and growing IT industry market share. It also analyzed a company called Antraweb Technologies that provides Tally software products and services. Research was conducted on Tally software usage by different types of businesses. Most small and medium enterprises were found to use Tally. The majority of manufacturing organizations purchased annual support contracts for Tally. The project proposed action plans for lead generation and provided suggestions to improve Antraweb's marketing strategies.
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Antraweb tally
- 1. INTERNSHIP PROJECT Presented By:-Gaurav Patil P15FC014 PROJECT TITLE A study on Lead generation and Business strategies for sales & marketing
- 2. IT SECTOR India’sIT industry amounts to 12.3% of global market The top six firms contribute around 36% to the total industry revenue, indicating the market is fairly competitive TCS is the market, accounting for about 10.1 of India's total IT & ITeS sector revenue www.ibef.org
- 3. IT AND IT-ES Growth Opportunity •CAGR of 15% from 2010-2015 • Estimated 9.5% CAGR to $300 billion 2020 Leading Sourcing • India is the world ‘s largest outsourcing Destination • Accounting approximately 55% ($146 billion market) Investment • 4th largest sector in India’s total FDI share Cash Cow • $146billion estimated 2015 revenue • Indian IT companies helped clients to save $200 billion in the last 5 years www.ibef.org
- 4. SOFTWARE PRODUCTS AND ENGINEERINGSERVICES Market Size - $24.11 billion during 2015 Over 79% of the revenue comes from exports www.ibef.org
- 5. TALLY Tally Software Tally ERP 9 Auditors Edition Tally. Server 9 Tally. Net Subscription
- 6. ANTRAWEB TECHNOLOGIES PVTLTD. Antraweb Technologies is IT industry, deals in Tally products and its services Established in 1993, Mumbai 25000+ customers Competitor Prism, Apex & other local service provider
- 7. ANTRAWEB’S PRODUCTS AnnualSupport Cover (ASC) Multiple File Attachment Audit Trail with voucher history Smart Backup++ Business Dashboard
- 8. PROJECT METHODOLOGY Promotionof application:- To connect with various companies with direct or indirect way of communication Customer Visit (On Field) Internet Search
- 9. RESEARCH METHODOLOGY Sample Sizeof 80 Effective Respondent Nature TSS Add- ons AMC Customi zation Service 7 5 4 2 Manufacturi ng 12 8 10 5 Distribution 3 2 4 0 NGO 1 0 0 0 Educational Ins 2 1 2 2 Others 5 1 3 1
- 10. ACTION PLAN Cold Calling Lead Generation Meeting ProposalNegotiation Closure
- 11. OBSERVATION Approx. 70%of the small scale enterprise use tally software in their organization Lack of knowledge in tally users Tally Segments to mass market i.e. All types of company Tall y Use r 70% Other Softw are 30% SME
- 12. 6 1 17 2 3 8 Addons • Approximately 60%of the Manufacturing Industry use default features of tally and renew their tally software Observation
- 13. ANNUAL SUPPORT COVER Service 17% Manufacturi ng 44% Distribution 17% Ngo 0% Educational Ins 9% Other 13% AMC ManufacturingOrganizations required the support to use Tally software so that it will beneficial in their organization
- 14. LEARNING Learned aboutthe Tally software and its default features About the company Antraweb Technologies Pvt Ltd its services i.e. support and customization to be done in tally SME sector consist of 36million units, contributing 8% to GDP, 45% to total manufacturing output Learned how to build up relation with the new company Learned how we can pitch interact customers
- 15. SUGGESTION Authorized personshould be there in other city Meeting should be fixed initially Experience employee should be increase Additional add-ons for other nature business
- 16. REFERENCES www.ibef.org www.antraweb.com www.tallysolutions.com
- 17.