This document provides design concepts for promotional posters for a horror movie. The one sheet teaser poster would show an outline of a house to suggest murder, a pool of red water to indicate murder, and a tagline with the movie's release date. The one sheet theatrical poster depicts the shadows of parents fighting and the main character running away as teens to make the audience empathize with them. Finally, the quad/crown theatrical poster shows the main character escaping a house into a dark forest and city with a red sky to convey a sense of danger, with a dark background to indicate it is nighttime.

1. ONE SHEET TEASER POSTER (PORTRAIT)
House outline in white-
to create mystery and to
suggest murder as a
white outline of a victim
is often made by the
police.
Pool of red water, to suggest
murder which is often in horror
movies
Tagline/ realise date to show that
it will be in cinemas and to show
that it is a horror as the word
cutting shows horror.
Movie name
The M is for the
audience to guess
what it sands for
Click to add text
Background will be
black to suggest
darkness

2. ONE SHEET THEATRICAL POSTER (PORTRAIT)
Parents shadows
fighting
Main character
running away both are
teens as it will be
easier to empaths with
them for the audience.
Age certificatestudio
Movie name
Bloody knife on table to suggest
murder and horror
Billing block

3. QUAD/QUAD CROWN THEATRICAL POSTER
(LANDSCAPE)
Billing block
Realise date
Age certificate
studio
Movie name
Main
character
Escaping house
to show
consistence
Forest to
show
getting
lost.
City with red sky to show something bad it
going to happen
Dirt path
to show
Opticals
to get to
the end
Background will be dark
to show that it is night