Anna Domingo, The View from The Shard: Defining a Brand New Product – and Experience
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Topic: Defining a Brand New Product – and Experience - How to successfully position your premium product in the leisure industry - Delivering new and different experiences to retain your customers (and gain new ones!) - The strategy behind delivering a premium product - Real-life case studies on how to stand out in a crowded market
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Anna Domingo, The View from The Shard: Defining a Brand New Product – and Experience
- 1. Anna Domingo Marketing within the Leisure Sector
- 2. Defining a Brand New Product and Experience Anna Domingo / Marketing Director London , May 13th 2015
- 3. From…
- 4. To…
- 5. To…
- 19. Nyc case
- 20. Nyc case
- 21. Nyc case
- 22. Nyc case 1994: On February 14, the first Valentine’s Day weddings take place at ESB. More than 250 couples have exchanged their vows during the event since its inception. The annually televised event is covered by news outlets around the globe. 1999-2000: More than twenty miles of fiber-optics as well as copper cabling is installed during a telecom retrofit of ESB. 2002: Peter L. Malkin and Anthony E. Malkin, the son-in-law and grandson of Lawrence W. Wien led the purchase of the land under the Empire State Building. 2004: The tower lights are dimmed for 15 minutes to mark the death of actress Fay Wray, who starred in the 1933 movie King Kong. 2006: ESB celebrates its 75th anniversary and ownership presents a plan for the Empire State ReBuilding program, including a complete restoration and recreation of ESB’s landmarked, Art Deco masterpiece lobby and the faithful recreation of the original gold and aluminum ceiling. 2007: The Empire State Building is ranked number one on the list of America’s Favorite Architecture by the American Institute of Architects. 2009: President Bill Clinton, Mayor Michael Bloomberg, and Anthony Malkin announced the Empire State Building's ground- breaking energy efficiency retrofit program, making it the global model for retrofitting existing buildings. 2009: September 29, the newly renovated ceiling in the ESB lobby is unveiled. The renovation takes longer to complete than the original construction of the building. 2010: ESB connects with more than 500,000 fans globally through Facebook and Twitter. 2011 Otis Elevator Company is selected for the largest elevator modernization in history with state-of-the-art Compass™ Destination Management and ReGen™ drives. 2011: ESB receives 2011 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA). 2012: The Empire State Building unveiled its new LED lighting system, driven by high speed computers and capable of 16,000,000 different colors. 2012: Monitoring and verification prove ESB’s retrofit project exceeds projected energy savings for the second straight year and reduces costs by millions of dollars. 2013: The Empire State Realty Trust, the parent company of New York's Empire State Building and 17 other buildings, began trading on the New York Stock Exchange under the symbol ESRT.
- 23. Nyc case
- 24. Nyc case
- 26. Thank you
- 27. Roundtable Question How would you go about re-defining your product and/or customer experience? Marketing within the Leisure Sector
Editor's Notes
- Where we come from and where we are. We had to introduce ourselves and now the world must know about the most important.
- 1.59--Where we come from and where we are. We had to introduce ourselves and now the world must know about the most important.
- 1.43-- Where we come from and where we are. We had to introduce ourselves and now the world must know about the most important.
- We are certianly a baby . Only 2 years old with some outstanidng chievemtns. WE hevn’t made the big movie yet or special palce amking effects but let me tell you our team is
- Storytelling about the future ,past and present
- Storytelling about the future ,past and present
- Storytelling about the future ,past and present
- Storytelling about the future ,past and present
- Storytelling about the future ,past and present
- Exploring how international attractions successfully develop branding on a global scale– ESB case – NYC changing skyline. In the past I was honored to work in the most imporatn observation decks and attractions in NYC, Empire State Building and launched Top of The Rock back in 2005.
- Exploring how international attractions successfully develop branding on a global scale– ESB case – NYC changing skyline. In the past I was honored to work in the most imporatn observation decks and attractions in NYC, Empire State Building and launched Top of The Rock back in 2005.
- Exploring how international attractions successfully develop branding on a global scale– ESB case – NYC changing skyline. In the past I was honored to work in the most imporatn observation decks and attractions in NYC, Empire State Building and launched Top of The Rock back in 2005.
- 1994: On February 14, the first Valentine’s Day weddings take place at ESB. More than 250 couples have exchanged their vows during the event since its inception. The annually televised event is covered by news outlets around the globe. 1999-2000: More than twenty miles of fiber-optics as well as copper cabling is installed during a telecom retrofit of ESB. 2002: Peter L. Malkin and Anthony E. Malkin, the son-in-law and grandson of Lawrence W. Wien led the purchase of the land under the Empire State Building. 2004: The tower lights are dimmed for 15 minutes to mark the death of actress Fay Wray, who starred in the 1933 movie King Kong. 2006: ESB celebrates its 75th anniversary and ownership presents a plan for the Empire State ReBuilding program, including a complete restoration and recreation of ESB’s landmarked, Art Deco masterpiece lobby and the faithful recreation of the original gold and aluminum ceiling. 2007: The Empire State Building is ranked number one on the list of America’s Favorite Architecture by the American Institute of Architects. 2009: President Bill Clinton, Mayor Michael Bloomberg, and Anthony Malkin announced the Empire State Building's groundbreaking energy efficiency retrofit program, making it the global model for retrofitting existing buildings. 2009: September 29, the newly renovated ceiling in the ESB lobby is unveiled. The renovation takes longer to complete than the original construction of the building. 2010: ESB connects with more than 500,000 fans globally through Facebook and Twitter. 2011 Otis Elevator Company is selected for the largest elevator modernization in history with state-of-the-art Compass™ Destination Management and ReGen™ drives. 2011: ESB receives 2011 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA). 2012: The Empire State Building unveiled its new LED lighting system, driven by high speed computers and capable of 16,000,000 different colors. 2012: Monitoring and verification prove ESB’s retrofit project exceeds projected energy savings for the second straight year and reduces costs by millions of dollars. 2013: The Empire State Realty Trust, the parent company of New York's Empire State Building and 17 other buildings, began trading on the New York Stock Exchange under the symbol ESRT. In the past I was honored to work in the most imporatn observation decks and attractions in NYC, Empire State Building and launched Top of The Rock back in 2005.
- We love London and we need to you to love and be proud of this phenomenal city and distinguished skyline. Can it get better? YES this is why we are here to work and surprise you every day above and beyond.