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Coca Cola SWOT analysis

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Bristy Sen

SWOT analysis of Coca cola for Marketing Course..

Marketing
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SWOT ANALYSIS Of Coca Cola S W T Strengths •World’s Leading Brand •Largest Market Share. •Customer Loyality. •Most extensive distribution Network. Opportunities •Diversify Into non Carbonated Drinks. •Opening new Outlets in those areas where market share is less. •Targeting the youth Generation. Weaknesses •Negative publicity. •Carbonated Drinks. •No presence in the Snacks and Food Industry. •Declining market Share. Threats •Strong Competition with Pepsico Company. •Health consiousness among people. •More choices in Beverages. O

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Coca Cola SWOT analysis

  • 1. SWOT ANALYSIS Of Coca Cola S W T Strengths •World’s Leading Brand •Largest Market Share. •Customer Loyality. •Most extensive distribution Network. Opportunities •Diversify Into non Carbonated Drinks. •Opening new Outlets in those areas where market share is less. •Targeting the youth Generation. Weaknesses •Negative publicity. •Carbonated Drinks. •No presence in the Snacks and Food Industry. •Declining market Share. Threats •Strong Competition with Pepsico Company. •Health consiousness among people. •More choices in Beverages. O