SlideShare a Scribd company logo
1 of 10
Presentation on McDonalds
History ,[object Object],[object Object],[object Object],[object Object]
Brand McDonalds – ‘Not Selling a Burger’ ,[object Object],[object Object],[object Object],[object Object]
Philosophy of McDonald’s in Going International ,[object Object],[object Object],[object Object],[object Object]
McDonalds- Localization & Standardization ,[object Object],[object Object],[object Object],[object Object]
Brand Communication ,[object Object],[object Object],[object Object]
In India , there are no Big Macs because the Hindu people don’t eat beef. However, they have the Maharaja Mac, which is a Big Mac made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki. In fish-loving Norway,  they have the McLaks, a sandwich made of grilled salmon and dill sauce .
In Costa Rica , unsurprisingly, you can order Gallo Pinto, meaning rice and beans Rice-loving Hong Kong , has – of course – Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice.
Japan  totally reinvents McDonald’s with its Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, all in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea  It’s not  Greek  without pita, so when in Greece, have a Greek Mac, a burger made of patties wrapped in pita.
Moving forward ,[object Object],[object Object],[object Object]

More Related Content

Similar to Presentation On Mc Donalds

Mc Donald's Case Study - Marketing Management
Mc Donald's Case Study - Marketing ManagementMc Donald's Case Study - Marketing Management
Mc Donald's Case Study - Marketing ManagementPrathamesh Saygaonkar
 
McDonald’s Case Study
McDonald’s Case StudyMcDonald’s Case Study
McDonald’s Case StudyPrashant Kumar
 
kfc vs macdonald world
kfc vs macdonald world kfc vs macdonald world
kfc vs macdonald world Karishma Shah
 
Mc donalds123
Mc donalds123Mc donalds123
Mc donalds123jayant24
 
Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)Pranav Dhananiwala
 
Mc donald story of going international
Mc donald story of going internationalMc donald story of going international
Mc donald story of going internationalpreethi s
 
Principles and Practice of Management
Principles and Practice of ManagementPrinciples and Practice of Management
Principles and Practice of Managementharshadevarkar
 
Iim intern
Iim internIim intern
Iim internNaresh R
 
Discussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docxDiscussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docxmadlynplamondon
 
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...Divyapradeep20
 
Mcdonalds research project (fom)
Mcdonalds research project (fom)Mcdonalds research project (fom)
Mcdonalds research project (fom)Natasha Singh
 
Value creation by MacDonald's
Value creation by MacDonald'sValue creation by MacDonald's
Value creation by MacDonald'srockpulkit
 
Mcdonald's marketing
Mcdonald's marketingMcdonald's marketing
Mcdonald's marketingRahul Gandhi
 
mchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.Fmchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.Fadnan aslam
 
Avika parashari mc_donald's
Avika parashari mc_donald'sAvika parashari mc_donald's
Avika parashari mc_donald'sAvikal Parashari
 
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docxNotes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docxvannagoforth
 

Similar to Presentation On Mc Donalds (20)

Mc Donald's Case Study - Marketing Management
Mc Donald's Case Study - Marketing ManagementMc Donald's Case Study - Marketing Management
Mc Donald's Case Study - Marketing Management
 
McDonald’s Case Study
McDonald’s Case StudyMcDonald’s Case Study
McDonald’s Case Study
 
kfc vs macdonald world
kfc vs macdonald world kfc vs macdonald world
kfc vs macdonald world
 
Mc donalds123
Mc donalds123Mc donalds123
Mc donalds123
 
Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)Case study on mc donald’s (2)(1)
Case study on mc donald’s (2)(1)
 
Mc donald story of going international
Mc donald story of going internationalMc donald story of going international
Mc donald story of going international
 
Principles and Practice of Management
Principles and Practice of ManagementPrinciples and Practice of Management
Principles and Practice of Management
 
Iim intern
Iim internIim intern
Iim intern
 
Discussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docxDiscussion Questions 1 How has competition to McDonald’s change.docx
Discussion Questions 1 How has competition to McDonald’s change.docx
 
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
Principles _ Practise of Management - Case - McDonald’s Serving Fast Food aro...
 
Case Study on McDonald's
Case Study on McDonald'sCase Study on McDonald's
Case Study on McDonald's
 
Mcdonalds research project (fom)
Mcdonalds research project (fom)Mcdonalds research project (fom)
Mcdonalds research project (fom)
 
Mc donalds
Mc donaldsMc donalds
Mc donalds
 
Value creation by MacDonald's
Value creation by MacDonald'sValue creation by MacDonald's
Value creation by MacDonald's
 
Mc donald's ppt
Mc donald's pptMc donald's ppt
Mc donald's ppt
 
Mcdonald's marketing
Mcdonald's marketingMcdonald's marketing
Mcdonald's marketing
 
Mcdonalds
McdonaldsMcdonalds
Mcdonalds
 
mchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.Fmchdonals project of BCRW by A.A.F
mchdonals project of BCRW by A.A.F
 
Avika parashari mc_donald's
Avika parashari mc_donald'sAvika parashari mc_donald's
Avika parashari mc_donald's
 
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docxNotes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
Notes One-inch margins on all sides. Times Roman text (12 pt.). S.docx
 

Presentation On Mc Donalds

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. In India , there are no Big Macs because the Hindu people don’t eat beef. However, they have the Maharaja Mac, which is a Big Mac made of lamb or chicken meat. There is also a vegetarian burger, the McAloo Tikki. In fish-loving Norway, they have the McLaks, a sandwich made of grilled salmon and dill sauce .
  • 8. In Costa Rica , unsurprisingly, you can order Gallo Pinto, meaning rice and beans Rice-loving Hong Kong , has – of course – Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice.
  • 9. Japan totally reinvents McDonald’s with its Ebi Filet-O (shrimp burgers), Koroke Burger (mashed potato, cabbage and katsu sauce, all in a sandwich), Ebi-Chiki (shrimp nuggets) and Green Tea It’s not Greek without pita, so when in Greece, have a Greek Mac, a burger made of patties wrapped in pita.
  • 10.