Ad extensions in Google Adwords allow advertisers to include extra information in their ads like addresses, phone numbers, store ratings, or additional webpage links. There are several types of ad extensions including site link, location, call, review, app, and callout extensions. Ad extensions make ads more informative for users and can boost click-through rates, drawing more attention to ads. They are easy for advertisers to set up and can help improve ad rank in Google's new ranking formula.

1. A PRESENTATION ON
Ad Extensions in Google Adwords
By
J.Anil Kumar Reddy
S.R.Nagar,Hyderabad,Telangana

2. INTRODUCTION:-
 A feature that shows extra business information with
your ad,like an address,phone number,store ratiings
or more webpage links.

3. WHAT ARE AD EXTENSIONS ?
 Ad Extension are a feature that
extend the information contained in
google Adwords Ads.
 Instead of just seeing Ad copy,the
user is presented with
additional,relevant information that
assists to call to action.
 Ad extensions work with your
existing text Ad’s
so there’s no need to change your
keywords,bids or Ad text.

4. TYPES OF AD EXTENSIONS:-
 Site link Extension
 Location Extension
 Call Extension
 Review Extension
 App Extension
 Callout extension

5. SITE LINK EXTENSION:-
 Ad sitelinks allow you to extend
the value of your existing
Adwords Ads by providing
additional links to specific
relevant content deeper within
your sitemap.
 Adding them can instantly
boost C.T.R and almost every
account could benefit from the
addition of sitelinks.
 It can act’s as “Ads with in an
Ad”.

6. LOCATION EXTENSION:-
 It combine location specific
information such as
address,city and state with
the Ad words text Ad.
 Location extension is
displayed when a searcher
uses a location specific
search term with in the
target locations.
 Google can either pull
addresses from a google
places account or they can
enetred manually.

7. CALL EXTENSION:-
 It allow you to include a phone
number in your standard text
Ad.
 It make it easy for customers to
call you directly from your Ad
and for you to better
understand the value of your
campaigns by measuring the
phone calls that your Ads
generate.
 Another new feature in phone
extensions includes call
metrics.

8. REVIEW EXTENSION:-
 A Review extension must be an
accurate,current,credible,non-
duplicative third party review of
the advertiser’s business like the
rest of your Ad text.
 Reviews must reflect the overall
content of the source page.
 Reviews should not be more
than 12 months old.
 Reviews of particular locations
,stores or franchises.

9. APP EXTENSION:-
 It allow you to link to your
mobile or tablet app from your
text Ads.
 This allow you to direct users to
download your app instead of
visiting your website which is
particulary useful for companies
that don’t have well optimised
mobile sites preferring to create
an App instead.

10. CALLOUT EXTENSION :-
 Callout extension allow you
to include additional
descriptive text in your
standard text Ad.
 The rules apply to text Ads
generally apply to callout
extensions too.
 The text for each callout
must be 25 characters or
fewer.
 Google doesn’t allow the
gimmicky use of symbols in
the text of callouts.

11. OTHER EXTENSIONS:-
 Product extension:-
• Product extension use a similar
format but allow advertisers to
display relevant product images
along side Adwords text Ad.
• We require a Google merchant
centre account to make the
connections.
 Seller ratings and previous visit
annotations:-
• These extensions are
completely out of advertisers
hands they show up when Google
thinks they should

12. BENEFITS OF AD EXTENSIONS:-
 Your Ads become more
relevant and useful for the
user increasing the liklihood
they will click on it (improve
C.T.R).
 Draw more attention to your
Ads.
 Easy to set up.

13. CONCLUSION:-
By using Ad extensions we can improve C.T.R.
In new Ad rank formula Ad extensions was included
so that we can improve our Ad rank.

14. THANK YOU