This document provides an overview of digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), social media marketing (SMM), pay-per-click (PPC) advertising, backlinks, domain authority, page authority, dofollow and nofollow links, spam scores, classified submissions, social bookmarking, image optimization and submission, blog submission, affiliate marketing, and PPT submission. The document defines each strategy and provides brief descriptions of how organizations can use them to grow their online presence, connect with customers, and drive traffic to their websites.

1. LEARN DIGITAL MARKETING
COURSE
SEO|SEM|SMO|SMM

2. INTRODUCTION TO
DIGITAL MARKETING
Digital Marketing is the term
used for the targeted,
measurable, and interactive
marketing of products or
services using digital
technologies to reach the
viewers, turn them into
customers, and retain them.

3. SEARCH ENGINE OPTIMIZATION
SEO-(ON-PAGE-OFF PAGE)
On-page SEO refers to SEO
factors and techniques focused
on optimizing aspects of your
website that are under your
control. Off-page SEO refers to
SEO factors and strategies
focused on promoting your site
or brand around the web.

4. ON-PAGE SEO
On-page SEO (also known as on-
site SEO) refers to the practice
of optimizing webpages to
improve a website's search
engine rankings and earn
organic traffic. In addition to
publishing relevant, high-quality
content, on-page SEO includes
optimizing your headlines, HTML
tags (title, meta, and header),
and images.

5. OFF-PAGE SEO
"Off-page SEO" (also called
"off-site SEO") refers to
actions taken outside of your
own website to impact your
rankings within search
engine results pages
(SERPs). Along with on-page
SEO, these include several
of the factors of basic SEO
that help a site to rank.

6. SEARCH ENGINE MARKETING (SEM)
Search engine marketing, or
SEM, is one of the most
effective ways to grow your
business in an increasingly
competitive marketplace.
With millions of businesses
out there all vying for the
same eyeballs, it’s never
been more important to
advertise online, and search
engine marketing is the most
effective way to promote
your products and grow your
business.

7. SOCIAL MEDIAOPTIMIZATION(SMO)
Social media optimization
(SMO) is the use of social
media networks to manage and
grow an organization's
message and online presence.
As a digital marketing strategy,
social media optimization can
be used to increase awareness
of new products and services,
connect with customers, and
mitigate potential damaging
news.

8. SOCIAL MEDIAMARKETING(SMM)
Social media marketing (SMM)
is the use of social media
platforms to interact with
customers to build brands,
increase sales, and drive
website traffic.

9. PAY-PER-CLICK(PPC)
PPC stands for pay-per-click,
a model of internet
marketing in which
advertisers pay a fee each
time one of their ads is
clicked. Essentially, it’s a
way of buying visits to your
site, rather than attempting
to “earn” those visits
organically.Search engine
advertising is one of the
most popular forms of PPC

10. BACKLINK
To Comes a Traffic from
another website this cold
backlink. Backlinks are also
called inbound links because
they represent another
website's traffic coming to
your own site. The quality and
quantity of your backlinks
can help you rank higher in
search engines such as
Google and Bing.

11. DOMAIN AUTHORITY/PAGE AUTHORITY
(DA/PA)
Domain Authority (DA):-
Domain Authority (DA) is a search
engine ranking score developed by Moz
that predicts how likely a website is to
rank in search engine result pages
(SERPs).
Page Authority (PA):-
Page authority, in search engine
optimization (SEO), is the value a
search engine assigns a Web page.
The higher the value, the more likely
the search engine will return a Web
page early in organic search results.

12. DO FOLLOW& NO FOLLOW
DO FOLLOW:-
A dofollow link is a link that helps in terms of
SEO by passing the authority of the origin site
to the destination site. This passing of
authority is called, “link juice.” Acquiring
dofollow backlinks will help improve a
website’s domain authority, or domain rating,
which in turn, helps to improve keyword
ranking.
NO FOLLOW:-
A nofollow link, or backlink, is a link which
does not pass authority on to the website it is
linking to. These links do not help in terms of
SEO.

13. SPAM SCORE
A Score of 31% - 60% is
Considered a medium spam
Score.A score of 61% - 100% is
considered site, or a site youre
looking at doesn’t mean this site
is necessarily spammy.It’s a sigh
that you should do some more
investigation into the quality and
relevance of this site.

14. Classified submission in seo
This is another tool of SEO that
can help in getting the rank of the
keyword in the search results. In
these advertisements are posted
on third party channels that have
link and other relevant details
about the website and the
business that you are promoting.

15. SOCiAL BOOKMARKING
Social Bookmarking is the
process of tagging a website
page with a browser based tool
so that you can easily visit it
again later. Instead of saving
social media posts to your
browser bookmarks, you can
use different platforms features
to bookmark posts.

16. Image optimization & submission
IMAGE OPTIMIZATION:-
Image optimization is about reducing the fill
size of your images as much as possible
without sacrificing quality so that your page
load times remain low. It’s also about image
SEO. That is getting your product image and
decorative image to rank. On google and image
search engines.
IMAGE SUBMISSION:-
Image submission is a great way to boost
online visibility, especially if your website or
business is relatively new. If your website has
less content and more high-quality images,
submitting them to website. Can improve your
website’s online domain authority.

17. Blog submission
Blog submission is an off page SEO
activity in which a blog or website
owner publisher heir relevant and
valuable content in blog submission
then to into new visitors for your
website and become repeated users
our time.

18. Affiliate marketing
A marketing arrangement by
which an online retailer page
commission to an esternal
website for traffic or sales
generated from its referrals.
“ Most of my earning are from
affiliate marketing direct AD.
Sales , and sponsored posts “.

19. PPT SUBMISSION
PPT Submission can help your
website get in bound traffic through
backlinks and is a good way to
improve the page rankings. Fresh and
quality contents when submitted
through PPT can in the long run make
others share your submission in their
blogs and websites. Which can help
to bring quality inbound links.