promotion through social media

1. PRESENTED BY :-ANIL
RANA
MBA 2 (A)
16MBA1064

2. What is social media ?
Social media are computer-mediated technologies that
allow the creating and sharing of information, ideas,
career interests and other forms of expression via virtual
communities and networks. Social media use web-
based technologies, desktop computers and mobile
technologies (e.g., smartphones and tablet computers)
to create highly interactive platforms through which
individuals, communities and organizations can share,
co-create, discuss, and modify user-generated content
or pre-made content posted online. They introduce
substantial and pervasive changes to communication
between businesses, organizations, communities and
individuals.

3. What is social media marketing?
Social media marketing refers to the process
of gaining website traffic or attention
through social media sites. Social media
marketing programs usually center on efforts
to create content that attracts attention and
encourages readers to share it with theirsocial
networks.

4. How a celebrity uses it

5. VIDYA IYER
(VIDYA VOX)
Vidya Iyer is an Indian singer who
was born in Chennai and raised in
Virginia. She released her first
mashup cover on her YouTube page
"VidyaVox" in April 2015 and has
gained over 90 million views since
then. Her mashups have garnered
attention from the likes of Shah
Rukh Khan , Diplo , Major Lazer ,
and Hrithik Roshan. She sings in a
variety of languages including
Tamil, Malayalam, Telugu, Hindi,
English, Bhojpuri and French.

6. 4,62,986 people like this and 4,62,561 people
follow this on facebook

7. TWITTER
• NUMBER OF
FOLLOWERS –
19.7K
• Consistent in
posting about
music album,
about his family,
journey, fashion,
his awards etc.

8. INSTAGRAM
• NUMBER OF FOLLOWERS –
189K
• Vidya's most popular
mashup of "Closer" and “
Kabira " featuring singer-
songwriter Casey Breves
garnered over 2 million
views in a day and was
trending in India for a few
weeks. In just two weeks,
the video has over 13
million views. Also Vox
uploaded her first single

9. So this way a celebrity, by using social media can
promote or advertise himself by using social media.
Keeping their followers updated and keeping them
hooked onto one’s life and happenings
It is a smart and costless way of marketing
Maintaining good public relations is the key to successful
marketing.